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Cannes Day 4: Not all reach is created equal
Mind-blowing new research on reach promises to reshape media investment. We also discuss Love Bonito's brand growth story and keys to multimarket success.
Guests: Felipe Thomaz, Associate Professor of Marketing at the University of Oxford; Stuart Bowden, Global Chief Strategy and Product Officer at WPP Media; Gurdeep Puri, Founding Partner at the Effectiveness Partnership; Andreas Krasser, CEO, DDB Hong Kong; Dione Song, CEO, Love Bonito
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By WARC
5
1010 ratings
Mind-blowing new research on reach promises to reshape media investment. We also discuss Love Bonito's brand growth story and keys to multimarket success.
Guests: Felipe Thomaz, Associate Professor of Marketing at the University of Oxford; Stuart Bowden, Global Chief Strategy and Product Officer at WPP Media; Gurdeep Puri, Founding Partner at the Effectiveness Partnership; Andreas Krasser, CEO, DDB Hong Kong; Dione Song, CEO, Love Bonito
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