Slammed by surging demand, pool builders and other outdoor contractors head into an off-season as busy as ever. So how should they seize that downtime to set up their 2022 season for success?

Today on “The Building Code,” Zach and Charley uncover how outdoor contractors can optimize their marketing and sales processes in the off-season with Corey Halstead, co-owner of Halstead Media.

Corey helps outdoor contractors increase their sales and has worked in all facets of the industry, including on an installation team, as a project manager, in design/sales, and for an industry product manufacturer.

He shares his insight on how to capitalize on the off-season building break, offers strategies to improve your business’ marketing game, and analyzes how building in the pandemic may change how outdoor contractors think about their goals.

LINKS AND MORE

Related content:

See how you can stay financially competitive with tips from Russ Stephens on a recent episode of “The Building Code.”

Busy as ever? See why Halstead Media believes you shouldn’t let up on marketing your business.

Want tools and tips to improve your marketing and sales process? Check out the latest season of the “The Better Way” a podcast by Buildertrend. Subscribe and stream this bingeable series on your favorite listening app now.

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