Teresa Au checks in with Instagram’s favorite photo director, Emily Keegin, about how photographers are doing these days. They look at how AI is just the latest technical breakthrough in the medium, what people can do that AI can’t, and the best way to think about trends. Plus, Emily shares tips for creators and solopreneurs to find and create great images. 

What you’ll hear in this episode:

• What does a photo director do, anyway?
• A very brief overview of technology in the history of photography
• The centuries-old drive to make images faster, cheaper, and easier
• The differences between AI and photography
• The Content Authenticity Initiative
• How technology changes how we see the world
• Why art is a team sport
• What professional photographers bring to the table
• How Emily finds new photographers on social media
• Trend forecasting
• The pros and cons of using stock photography
• How non-photographers can make great images

Feeling inspired? Remix this template with your own photography in Adobe Express.

Emily Keegin is a photo director and consultant based in Oakland, California. She has spent most of her career working for magazines including TIME, Bloomberg Businessweek, and The Fader, where she was the Director of Photography. Her corporate clients include IBM, Apple, Nike and Chase. She holds a BA from Bennington College and a masters in Fine Art Photography from the Royal College of Art.

Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”

Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. 

Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. 

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