What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.

As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.

From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don’t win by being better, they win by being different.

---

Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Thank you for your support; it helps the show!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We’ve got a bonus episode for you on Remarkable People! This feedswap with Rapid Response features Canva co-founder and COO Cliff Obrecht.

For more than a decade, Canva has made design accessible to everyone. Now, as AI reshapes the creative world, the company faces new challenges and opportunities. Cliff reveals how Canva is navigating this shift, why values-driven leadership matters, and what inspired him and co-founder Melanie Perkins to pledge $100 million to social causes. He also shares his vision for Canva’s future—and how marketing and technology could define its next chapter.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when one man reshapes movies, television, e-commerce, and tech—then tells you exactly how he did it, flaws and all? That’s Barry Diller. From running Paramount Pictures and Fox to steering IAC and Expedia, he’s been at the center of cultural and business revolutions for decades. In this candid conversation, Barry opens up about his unconventional path, his belief in bold ideas, and why “creative conflict” is essential. Along the way, we discuss his new memoir, Who Knew, and the life lessons hidden inside.

---

Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Thank you for your support; it helps the show!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the path to building a lasting company isn't about explosive growth and quick exits? Dave Whorton, former venture capitalist, challenges Silicon Valley's "get big fast or die" mentality in this eye-opening conversation. After witnessing the Netscape IPO transform startup culture forever, Dave discovered an alternative approach: evergreen companies built for profitability, purpose, and generational endurance. From his experience at Hewlett Packard to founding the Tugboat Institute, Dave shares why some of today's most successful businesses—from See's Candies to Enterprise Rent-A-Car—chose patience over pressure. His book "Another Way" reveals the seven principles that create companies designed to last decades, not just reach the next funding round.

---

Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Thank you for your support; it helps the show!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when the Secretary of State becomes a target for standing up to the most powerful person in America? Meet Jocelyn Benson, Michigan's fearless Secretary of State who has faced down violent mobs, presidential threats, and assassination lists—all while protecting democracy and voting rights. From her undercover work investigating the KKK as a young journalist to her current run for Michigan governor, Jocelyn embodies what it means to be a "purposeful warrior" in her new book of the same name. In this gripping conversation, Guy explores how Jocelyn transformed from a scared 20-year-old confronting white supremacists to a Harvard-trained election law expert who refuses to back down from bullies—even when they occupy the highest office in the land. 

---

Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Thank you for your support; it helps the show!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when you combine groundbreaking genetic research with deep spiritual wisdom? Meet Francis Collins - the physician-geneticist who led the Human Genome Project, directed the NIH under five presidents, and helped develop the cure for cystic fibrosis. In this fascinating conversation, Francis reveals how he searches for three missing letters among 3 billion, why the COVID vaccine represents one of science's greatest achievements, and how faith and science enhance rather than conflict with each other. From his insights on presidential wisdom to his prescription for healing our divided nation, Francis shares lessons from his book "The Road to Wisdom" that challenge how we think about truth, trust, and what it means to be truly wise.

---

Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Thank you for your support; it helps the show!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when a high school government teacher becomes America's most trusted voice on democracy? Sharon McMahon transformed from classroom educator to social media sensation by explaining politics with facts, civility, and clarity. Known as "America's Government Teacher," she reveals how she accidentally became a democratic educator during the pandemic and shares insights from her book The Small and the Mighty about unsung American heroes. She discusses why working with your enemies might be democracy's secret weapon and tackles divisive topics from constitutional reform to political violence. Discover why history favors doers over critics and what it truly means to do "the next needed thing" in challenging times.

---

Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Thank you for your support; it helps the show!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the secret to effective communication isn't adding more—but cutting ruthlessly? Harvard behavioral scientist Todd Rogers joins Guy to reveal the counterintuitive science behind writing that actually gets read. From his groundbreaking research on voter engagement to reducing student absenteeism, Todd has cracked the code on what makes busy people stop scrolling and start responding.

In this episode, you'll discover the six evidence-based principles that can transform your emails, presentations, and any written communication. Todd shares surprising findings from randomized experiments—like how deleting every other sentence can double donation rates, and why the most effective Obama fundraising email had just three lowercase letters as the subject line.

Whether you're crafting executive briefs, marketing copy, or just trying to get your team to actually read your messages, this conversation will revolutionize how you think about writing.

---

Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Thank you for your support; it helps the show!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can cynicism actually be killing us? Stanford psychology professor Dr. Jamil Zaki reveals the shocking truth about how our negative assumptions about humanity are destroying our health, relationships, and success. In this eye-opening conversation, Jamil explains the crucial difference between cynicism and skepticism, showing how "hopeful skepticism" can transform your life. From his groundbreaking research on empathy as a learnable skill to practical techniques for building human connection, this episode challenges everything you think you know about trusting others. Discover why some of the world's most successful leaders are empathetic, learn the science behind positive gossip, and find out how a simple shift in mindset can literally rewire your brain. Whether you're a recovering cynic or someone seeking deeper human connection, Jamil's insights from his new book "Hope for Cynics" will leave you with a radically different perspective on human nature.

---

Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Thank you for your support; it helps the show!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What drives us to seek revenge, and why does it feel so satisfying yet leave us worse off? Guy Kawasaki sits down with James Kimmel Jr., a lawyer turned behavioral science researcher who presents a radical reinterpretation of revenge in our society. Kimmel argues that much of what we call justice-seeking is actually a dopamine-driven revenge cycle that perpetuates violence and suffering rather than solving problems.

Drawing from his personal experiences as a youth and examples from history's most notorious leaders, Kimmel explores the neuroscience behind revenge addiction and introduces revolutionary concepts like the "non-justice system" - a method for breaking free from compulsive revenge-seeking behavior. His latest book, The Science of Revenge, combines legal expertise with cutting-edge brain research to reveal why forgiveness, not retaliation, is the key to healing and moving forward.

---

Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Thank you for your support; it helps the show!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.