It frustrates me when I see people disrespecting the sales profession by not taking it serious. What I mean is the sales people that only do this for a paycheck. It's just a job! We that choose to do this as a profession and make sales a career are stereotyped in a negative manner because of the "come to work to wait" people.

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Communication is a key ingredient in all aspects of life and business, the story of Jorge Rodriguez emphasizes the importance of being able to communicate.

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The hardest thing to do in the car business is to sell for gross. The addendum sticker can be the tool to get that extra couple hundred dollars and the commission that makes it worth being a car salesperson.

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New salespeople and seasoned salespeople often face the same roadblock, they just can't seem to get started. It's a simple, maybe not so easy, but simple. Make the commitment to get started now!

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Just because you know all the answers the customer wants to know doesn't mean you spill the beans over the phone. Get them in before you go over all the particulars, at least then you have some control over the situation.

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Lets face it, the car business is not for everyone but if you follow the rules we are going to discuss in this episode there is no reason why YOU can't be a GOOD Salesperson.

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Handling objections is a skill all sales people need to master and it's really not that hard to do. First and foremost, we need to be able to recognize what is and is not an objection.

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If you think you're losing them, then you better ask them to buy before it's too late.

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If you want a quick way out of the business all you have to do is to start taking shortcuts in the process. The process is there for the specific reason to give you a road map that eventually ends up with a customer having to make a decision whether or not to make a purchase.

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Using video to help sell cars has been around for a while but most salespeople have not bought into its importance.

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