The difference between an average 10 car salesperson and the professional 20 car salesperson is not as much as you think. It comes down to decision making and activities.

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When it comes to color and equipment, customers are flexible, the question is "are You?"

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The car business has changed over the past year or so but we need to stay loyal to our process if we are going to pull ahead of those not wanting to.

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Most dealerships shy away from the Staffed Events and I can understand why, but there are some good ones out there and I've had the privilege of working with one of them. It's all about finding the right one and letting them do their job.

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Sometimes all it takes is for us to see the end result of our efforts in a positive manner to be successful. Being mentally prepared to talk to that customer puts you in the drivers seat on your trip to sales success.

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We all set goals, most of us at least, but more importantly we need to evaluate our obligations to our team, our family, and ourselves.

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It's really easy to miss a sale if you are not asking the right questions. Put yourself in the best position to win by asking the questions that will help seal the deal.

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Just because they insist on shopping does not mean they will, and if they do, will they the next salesperson measure up to you?

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It amazes me how many cars we can sell with just the basic information on the product. A true product specialist has the upper hand all the time and it shows in gross and units.

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Whether you take the credit application before or after the negotiations, you have to keep the process the same.

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