We recently held a LinkedIn Live event, entitled "Card Launch 101," where we dove deep into the strategies, insights, and best practices for launching and growing successful card products in the fintech and banking industries.

Featuring industry experts:

Scott Johnson, Vice President of Revenue at Galileo Financial Technologies

Marc Butterfield, SVP of Innovation and Disruption at FNBO 

Jack Rubin, SVP of Consumer Financial Solutions at DailyPay

Listen is as these professionals share their wealth of knowledge and experience in scaling partnerships, driving innovation, and navigating the complexities of launching card products in today's dynamic landscape.

Here's what we discussed:

Understanding Card Launches: Gain insights into the key components of a successful card launch strategy, including strategic planning, market research, and product development.

Identifying Your Audience: Learn how to identify and understand your target audience through effective market research and data analysis.

Creating Your Card: Explore the process of designing and developing card products, from features and branding to user experience and regulatory compliance.

Partnerships and Business Development: Discover the role of partnerships in scaling card programs and expanding market reach, with real-world examples of successful partnership strategies.

Marketing and Promotion: Get insider tips on marketing and promoting your card product effectively, including targeted messaging, branding, and customer acquisition tactics.

Case Studies and Success Stories: Hear real-world examples of successful card launches and gain valuable insights and lessons learned from industry leaders.

To download Tearsheet's Card Guide 101, from ideating, partnering, building, launching and optimizing a card program, go to http://tearsheet.co/cardguide