Carina Chaz is the founder of DedCool, a fragrance brand that she started at just 21 years old. She’s based in Los Angeles, and she is a self-taught “fragrance composer”. Carina created her company as an extension of her passion for cologne and masculine scents. She cultivated an early appreciation for natural ingredients before clean beauty was a hashtag.

Her curiosity led her to create to DedCool, a fragrance brand that takes issues seriously, just not itself. From sourcing and formulation to packaging and end use, the system demanded change and Carina stepped in.

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