Check out the MarTech Podcast here: https://martechpod.com

Quotes:

• "Instead of having a team of seven full time consultants, have a pool of 15 freelancers behind the scenes that deliver your service, with a couple full-time employees to handle communication with the client." -Tom Hunt, Founder & CEO, Fame
• "Freelancers don't necessarily want to jump on calls with you. They simply want the five tasks that they have to do that day they can do without too much hassle and too much bother." -Tom Hunt, Founder & CEO, Fame
• "Being a bootstrapped company, sometimes you may want to work with a client if they don't fit perfectly into your productized methodology. Because you want or need the revenue." -Tom Hunt, Founder & CEO, Fame
• "We have largely managed to refuse people that don't fit within the thing that we offer. So, we've been able to scale relatively quickly." -Tom Hunt, Founder & CEO, Fame
• "You have to build trust. You can't just take work away from a freelancer for no reason, there has to be rules around that so they feel in control." -Tom Hunt, Founder & CEO, Fame
• "The most important mindset to develop is that the business' customers are not your only customers. Your job as the leader is to make their lives better. The more you do that, the lower your employee churn." -Tom Hunt, Founder & CEO, Fame

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Here are the steps:

1️⃣ Create a podcast called "The [[NicheName]] Podcast", the 12 most famous people (that you can book) in the niche are the first guests
2️⃣ Link to said podcast in the new spot below your job title on the LinkedIn creator profile
3️⃣ Post daily, zero-click written/audio/video posts challenging current perceptions of the niche
4️⃣ Get booked on all other podcasts in the niche to share what you learn


Resources:

• Transcript and show notes
• Episode on LinkedIn organic posting 
• Original post on the four steps to fame in B2B
• Examples of engaging podcast social posts

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=6nr26j1n

Check out the MarTech Podcast

Quotes:

• "You have to create content to get listeners. But, it's more about how you can bring in marketing and operations in order to run this growth process. Which is more than just producing a 20-minute audio." - Tom Hunt, Founder & CEO, Fame
• "Bloggers are getting significant organic traffic for topics. You can pay them $150 to put your B2B show at number one, with a backlink to your podcast domain page." - Tom Hunt, Founder & CEO, Fame
• "Apple and Spotify are number one. if you have a podcast, I would suggest sending most of your traffic to Apple and Spotify." - Tom Hunt, Founder & CEO, Fame
• "Ranking in a category within Apple is good for your show. You can use that as social proof in the future. And it will bring you more listeners if you get to the top 10 in marketing in the US." - Tom Hunt, Founder & CEO, Fame
• "For the first six months, you just want to see steady month-on-month download growth; typically 10%. Then, well be looking for value from the listener's side." - Tom Hunt, Founder & CEO, Fame
• "I think that ability to learn from experts in the niche you're trying to grow into is super valuable. So, podcasts should definitely be considered at some stage in the early journey of a B2B company." - Tom Hunt, Founder & CEO, Fame

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=2n65z248

• Follow Sam on LinkedIn
• Check out Web Choice
• Listen to Business Growth Show
• Check out our awesome sponsor Ahrefs Webmaster Tools

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=2869qjqn

• Follow Liam on LinkedIn
• Check out Cognism
• Join the ALL IN Community
• Check out our awesome sponsor Ahrefs Webmaster Tools

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=mn49l3r8

• Follow Brendan on LinkedIn
• Check out Growth Sprints
• Join the ALL IN Community
• Check out our awesome sponsor Ahrefs Webmaster Tools

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=xn19v75n

• Check out Justin on LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b
• Check out GetAccept: https://impactable.com
• Check out our awesome sponsor Ahrefs Webmaster Tools: https://ahrefs.com/webmaster-tools

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=r87m2kp8

• Check out Adam on LinkedIn: https://www.linkedin.com/in/adam-holmgren
• Check out GetAccept: https://www.getaccept.com
• Check out our awesome sponsor Ahrefs Webmaster Tools: https://ahrefs.com/webmaster-tools

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=5nzmlyr8

• Proudly sponsored by Ahrefs Webmaster Tools
• Check out Jakub on LinkedIn
• Check out Speak On Podcasts

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Check out Andrei here:

• FullFunnel.io
• Andrei on LinkedIn

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