• Follow Andrew on LinkedIn
• Check out Microacquire
• Check out our awesome sponsor Ahrefs Webmaster Tools

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• Follow David on LinkedIn
• Check out 37signals
• Check out Basecamp
• Check out Hey
• Check out our awesome sponsor Ahrefs Webmaster Tools

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• Follow Mike on LinkedIn
• Check out NP Digital
• Check Mike Kamo's website
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In theory, podcasts are a great thing for B2B and B2B SaaS companies.
They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).
But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven.
When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible".
We talked about:

1. Whether companies are still enthusiastic about podcasts
2. How to sell a podcast to a CEO or CMO
3. The role and value of an internal podcast for employees
4. Whether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight.

• Follow Mark on LinkedIn
• Check out Marketing Spark
• Listen to Marketing Spark
• Check out our awesome sponsor Ahrefs Webmaster Tools

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Check out one of their image posts here.

• Follow Mikhail on LinkedIn
• Check out Slice
• Listen to Ethics in Marketing
• Check out our awesome sponsor Ahrefs Webmaster Tools

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• Follow Chris on LinkedIn
• Refine Labs | Revenue R&D Laboratory
• Revenue Vitals Podcast
• Check out our awesome sponsor Ahrefs Webmaster Tools

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• Follow Casey on LinkedIn
• Bonjoro: Video Engagement Platform
• Listen Notes: The best podcast search engine
• Crossbeam - The most powerful Partner Ecosystem Platform ever created
• Check out our awesome sponsor Ahrefs Webmaster Tools
  
  

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• Follow Jason on LinkedIn
• Check out SHFT Agency
• Check out our awesome sponsor Ahrefs Webmaster Tools

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🎧 Have a listen to Tom & Sam as they discuss their experiences & give you incredibly valuable tips, tools, and insights that you can utilize, to skyrocket your own sales & biz! - In this episode we cover:
👉 The 3 things marketers do wrong when starting a podcast – and how to make sure to avoid them!👉 The key steps to creating a revenue-generating podcast👉 How to measure a podcast and get a 10x ROI from your show👉 The secret sauce to flawless podcast promotion to increase listenership

Check out the Business Growth Show 💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=0njlq43n

In this episode of Confessions Of A B2B Marketer, Tom shares the latest revenue numbers for Fame and bCast and then 7 lessons he learned over the past few months... here they are:

1. Teflon For Tasks
2. Managees Become Managers
3. Creating Versus Capturing Demand
4. Process Creators Versus Process Implementors
5. Non-essential Costs
6. Don't Fuck Up The Momentum
7. A Culture Of Documentation

P.S.

And of course, we can't forget our sponsor: Ahrefs Webmaster Tools.

Sign up to get these three things for free:

1. Backlink alerts
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3. Keyword tracking

It's a no brainer ;)💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=m845k32n