Cash Machines

• Cheat Codes by EASY MODE
• Lavender.ai
• Todd's LinkedIn
• Todd’s TikTok
• Get your tickets for SaaStock Dublin with a 20% discount here
• Check out our awesome sponsor SaaStock Dublin
• Check out our awesome sponsor HockeyStack

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=5nz4x6kn

What did we learn?

1. What industries do you have passion for or interest in? And how can you combine them to become the best at a very specific thing…
2. Whether you are a SaaS founder or marketer… do you go all in when something has potential to be big?
3. Who has a big list of your potential customers and how can you incentivise them to email their list for you?
4. What other products are complimentary to your SaaS? And can you set up deals to promote them and therefore increase your LTV.
5. Is there an innovative way you can deliver value to a subset of customers for a one-off investment?
6. How can you use your onboarding and user journeys to upsell to your customers?
7. How can you spend more on SaaS PPC by maximising revenue on the back end?
8. Who are you really and how can you show the world?
9. What is the single growth channel you will be focused on for the rest of this year?

• Check out the full SaaS Marketer Growth Study here
• Get your tickets for SaaStock Dublin with a 20% discount here
• Check out our awesome sponsor SaaStock Dublin
• Check out our awesome sponsor HockeyStack

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=1npzvx3n

• Matt on LinkedIn
• Matt's newsletter
• Matt's LinkedIn writing course
• Get your tickets for SaaStock USA with a 20% discount here
• Check out our awesome sponsor SaaStock USA
• Check out our awesome sponsor HockeyStack

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=r8kz00jn

• Follow Mary on LinkedIn
• Check out Map My Customer
• Get your tickets for SaaStock Dublin with a 20% discount here
• Check out our awesome sponsor SaaStock Dublin
• Check out our awesome sponsor HockeyStack

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=r8kzr6ln

• Follow Jason on LinkedIn
• Check out B2B Better
• Get your tickets for SaaStock Dublin with a 20% discount here
• Check out our awesome sponsor SaaStock Dublin
• Check out our awesome sponsor HockeyStack

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=l8qzv9rn

What did we learn?

1. Are you obsessed with your industry? If not, find one where you are…
2. Spend months, if not years building something people like before broadcasting your SaaS to the world.
3. Your first growth channel should suit the interest and skillset of the founders…
4. How can you leverage the expertise and audience of industry influencers to grow your SaaS?
5. When you start: focus. And then use those profits to expand your wallet share…
6. How is your local language competition? Could you beat them if you translated?
7. When building a sales team it may be best to have them first focus on expansion revenue.
8. Instead of going out to raise cash, why not wait until your numbers are good enough that the VC’s want to come and work for you…
9. It’s going to take time, but what are you doing today that is informing and reminding your market that you exist?

• Check out the full SaaS Marketer Growth Study here
• Get your tickets for SaaStock Dublin with a 20% discount here
• Check out our awesome sponsor SaaStock Dublin
• Check out our awesome sponsor HockeyStack

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=v8w6j9vn

• Follow Alex on LinkedIn
• Follow Alex on Twitter
• Check out The Manager's Handbook 
• Check out The Great CEO Within: The Tactical Guide to Company Building
• Check out Reflect
• Check out Clearbit
• Check out our awesome sponsor HockeyStack
• Check out our awesome sponsor SaaStock

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=08jzl6p8

• Follow Mark on LinkedIn
• Follow Gellan on LinkedIn
• Check out Yellow O 
• Check out Speak on Podcast
• Check out our awesome sponsor HockeyStack
• Check out our awesome sponsor SaaStock

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=2n6j573n

In this episode of Confessions of a B2B Marketer, Tom reveals his insights on B2B podcasting and the key factors that contribute to a podcast's success. The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment. Tom sheds light on various aspects such as guest selection, budgeting, consistency, gaining listenership, production, editing, logistics, and automation that are crucial for running a successful B2B podcast.


B2B podcast success hinges on strategic positioning, guest selection, and consistency, with ROI as the primary metric and enjoyment as a secondary measure.


Successful B2B podcasting requires a niche focus, strategic guest selection, and consistent content production. While ROI is the primary success metric, learning and enjoyment are valuable secondary benefits. A minimal budget can suffice, but the host's time is often the most significant investment. Content should address audience pain points, identified through surveys. Promotion strategies include leveraging existing networks, collaborating with guests, and utilizing platforms like LinkedIn. To maximize ROI, incorporate calls-to-action and track listener sources. Ensure good audio quality, prepare thoroughly for each episode, and maintain a regular publishing schedule. With persistence and strategic execution, a B2B podcast can become a valuable asset for brand building and lead generation.


Episode Resources:

• Listen to If You Market Podcast 
• Check out Fame
• Check out bCast
• Check out Abney
• Check out our awesome sponsor HockeyStack

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=08jzx3z8

What did we learn?

1. Where is your market heading over the next 5-10 years and can you start skating there now?
2. Go manual for the first 100 customers…
3. What is your slippery slope from discovery to value creation to value capture?
4. Who would your ideal SaaS partners be and how can you incentivise them to promote you?
5. Maybe consider scrapping your next CS hire and build out a rota for your team to action support.
6. What content bridges the gap between someone searching and someone using your SaaS… and do you have to be the one to create it?
7. How can you insert native CTA’s into your blog posts?
8. Which big players in your niche can you convince to promote each-other? (and you of course!)
9. What can your SaaS offer talent that other competitors can not?

• Check out the full SaaS Marketer Growth Study here
• Check out our awesome sponsor HockeyStack

💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-a-b2b-entrepreneur?ep=p8mlm9xn