Her early success creating SoulCycle and Equinox’s retail businesses proved that she understood what consumers wanted. So when she decided to pivot to personal styling, she quickly identified what clients needed: a service that would help successful professionals cultivate a sense of style that aligned with their values and systematized their wardrobes. Now the CEO of that business, Next Level Wardrobe, Cassandra shares the observations that allowed her to re-imagine both brands' retail offerings, what it took to grow her client base, and her tips for building a closet that reflects who you are now.

Follow Cassandra on Instagram @nextlevelwardobe. If you liked this episode, listen to How Fashion Entrepreneur Camila Coelho Went from Working Retail to Building a Beauty Brand and Why Cuyana’s Karla Gallardo Believes in Fewer, Better Things.

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