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Catherine Buell is founder of Wellness Real Estate Innovations. Previously director of Amazon Housing Equity Fund, president/CEO of Atlanta Housing Authority, chair of DC Historic Preservation Review Board, and executive director of St. Elizabeth's East Campus Redevelopment. Harvard Kennedy School Loeb Fellow.
(00:00) Introduction to second interview. Former Amazon Housing Equity Fund director, Atlanta Housing CEO, Harvard Kennedy School Loeb Fellow.
(03:14) New company Wellness Real Estate Innovations - bringing wellness real estate solutions to diverse urban audiences at intersection of health and housing.
(03:42) Personal motivation: mother's dementia/loneliness during COVID highlighted lack of aging options even in expensive continuum care facilities.
(05:33) Philosophy: housing is healthcare and building with care. Traditional housing continuum has cracks - expensive senior housing, limited diverse options. Beautiful places impact how you feel through social connection, walkability, vibrancy.
(09:05) Amazon lessons: Corporate investments influence markets but can't solve entire spectrum. Healthcare organizations increasingly investing in affordable housing targeting high-cost patients. Innovation gap for aging demographic - need co-housing, shared living, wellness communities.
(15:23) Combat loneliness through intentional community design - new urbanist model plus different housing types, oversized green spaces, shared amenities for organic connection.
(17:06) Alternative models: co-housing, shared living, ADUs. PadSplit's tech approach for $27K income essential workers - streamlined access to furnished shared rooms. Shared models add people without changing community character, help aging in place.
(21:26) Key challenge: lack of documented data on wellness community benefits. Need to document outcomes from 1990s/2000s wellness communities.
(23:37) Global Wellness Institute trends:
(27:38) Gap: middle-income households with $80-120K retirement income can't afford elite wellness solutions ($400K-$1M deposits), don't want to leave social networks.
(32:48) Policy needs: data on health/housing intersection, true cost of "do nothing" strategy, economic benefits. Fastest growing DC population is 55+. Loneliness epidemic costs $6.7B annually to Medicaid.
(37:20) Example: dementia village in Ward 7 - 13% of DC seniors have dementia (16% east of river). Netherlands-inspired model with store, pub, church, arts room for quality of life vs traditional memory care.
(45:02) Vision: "love villages" for all incomes/races, especially African-American women. 20-year plan for third trimester of life - staying engaged, active, socially connected.
(47:47) Advice: think outside box, start conversations at zoning stage, consider demographic shifts. Half of five-year-olds today expected to live to 100.
(50:34) Data needs: true cost of scattered-site aging approach vs building-based services. Scale understanding - seniors on fixed income ending up in homeless shelters due to high rent.
(55:05) Dream: healthcare company partnership like Amazon model. Bold investments shift markets. DC has higher income retirees as asset.
(58:02) Large-scale insights: Takes time but start somewhere. Even $2B Amazon investment wasn't enough - need everyone's resources including data, land, support, thought leadership.
(61:12) Harvard Loeb Fellowship transformative - stepped back, reflected, met amazing global innovators. Inspired by young people paying attention to details.
(63:47) Teaching role keeps energy up, learning from students exploring health/housing innovations.
(64:49) Wellness real estate as investment category: Hope integrates into all asset classes, not siloed. References "Bowling Alone" - loss of civic connections, shift to individualism. AI may increase focus on personal wellbeing.
(69:18) Asset class integration:
(71:44) Resources: Global Wellness Institute annual real estate report, Jeremy Noble's "Project Unlonely", Ezra Klein
By John Coe5
2727 ratings
Catherine Buell is founder of Wellness Real Estate Innovations. Previously director of Amazon Housing Equity Fund, president/CEO of Atlanta Housing Authority, chair of DC Historic Preservation Review Board, and executive director of St. Elizabeth's East Campus Redevelopment. Harvard Kennedy School Loeb Fellow.
(00:00) Introduction to second interview. Former Amazon Housing Equity Fund director, Atlanta Housing CEO, Harvard Kennedy School Loeb Fellow.
(03:14) New company Wellness Real Estate Innovations - bringing wellness real estate solutions to diverse urban audiences at intersection of health and housing.
(03:42) Personal motivation: mother's dementia/loneliness during COVID highlighted lack of aging options even in expensive continuum care facilities.
(05:33) Philosophy: housing is healthcare and building with care. Traditional housing continuum has cracks - expensive senior housing, limited diverse options. Beautiful places impact how you feel through social connection, walkability, vibrancy.
(09:05) Amazon lessons: Corporate investments influence markets but can't solve entire spectrum. Healthcare organizations increasingly investing in affordable housing targeting high-cost patients. Innovation gap for aging demographic - need co-housing, shared living, wellness communities.
(15:23) Combat loneliness through intentional community design - new urbanist model plus different housing types, oversized green spaces, shared amenities for organic connection.
(17:06) Alternative models: co-housing, shared living, ADUs. PadSplit's tech approach for $27K income essential workers - streamlined access to furnished shared rooms. Shared models add people without changing community character, help aging in place.
(21:26) Key challenge: lack of documented data on wellness community benefits. Need to document outcomes from 1990s/2000s wellness communities.
(23:37) Global Wellness Institute trends:
(27:38) Gap: middle-income households with $80-120K retirement income can't afford elite wellness solutions ($400K-$1M deposits), don't want to leave social networks.
(32:48) Policy needs: data on health/housing intersection, true cost of "do nothing" strategy, economic benefits. Fastest growing DC population is 55+. Loneliness epidemic costs $6.7B annually to Medicaid.
(37:20) Example: dementia village in Ward 7 - 13% of DC seniors have dementia (16% east of river). Netherlands-inspired model with store, pub, church, arts room for quality of life vs traditional memory care.
(45:02) Vision: "love villages" for all incomes/races, especially African-American women. 20-year plan for third trimester of life - staying engaged, active, socially connected.
(47:47) Advice: think outside box, start conversations at zoning stage, consider demographic shifts. Half of five-year-olds today expected to live to 100.
(50:34) Data needs: true cost of scattered-site aging approach vs building-based services. Scale understanding - seniors on fixed income ending up in homeless shelters due to high rent.
(55:05) Dream: healthcare company partnership like Amazon model. Bold investments shift markets. DC has higher income retirees as asset.
(58:02) Large-scale insights: Takes time but start somewhere. Even $2B Amazon investment wasn't enough - need everyone's resources including data, land, support, thought leadership.
(61:12) Harvard Loeb Fellowship transformative - stepped back, reflected, met amazing global innovators. Inspired by young people paying attention to details.
(63:47) Teaching role keeps energy up, learning from students exploring health/housing innovations.
(64:49) Wellness real estate as investment category: Hope integrates into all asset classes, not siloed. References "Bowling Alone" - loss of civic connections, shift to individualism. AI may increase focus on personal wellbeing.
(69:18) Asset class integration:
(71:44) Resources: Global Wellness Institute annual real estate report, Jeremy Noble's "Project Unlonely", Ezra Klein

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