This week on Cattitude, host Michelle Fern chats with Dr. Elizabeth Flickinger, senior manager of insights and innovation at World’s Best Cat Litter, about a groundbreaking new study that sheds light on cat owners’ concerns. According to the study, 54% of cat parents worry about their feline’s litter box habits, with nearly 1 in 4 reporting that their cat has experienced urinary tract issues. Surprisingly, men expressed more concern about litter box behavior than women. Dr. Flickinger introduces Health Check-In Boosters, an innovative formula that can be added to any litter, using color-changing technology to detect blood in a cat’s urine. Tune in to learn how this revolutionary product can help cat parents monitor their furry friends’ urinary health and take timely action, providing peace of mind for today’s busy pet owners.

EPISODE NOTES: Paws and Reflect: Why 54% of Cat Owners Are Losing Sleep Over Litter Box Woes!