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We hope you enjoyed the Cloud Comms Summit US last week in Chicago! It was great being back in the USA and bringing both new and old friends together! 

In this week's episode our Cavell Group team, Matthew Townend, Patrick Watson and Finbarr Goode Begley, take a deep dive into the highlights and key takeaways from Cloud Comms Summit US!

Would love to hear what you enjoyed and what you took away from the event. Please take a few minutes to fill out this survey to gain access to the insightful Cloud Comms Summit US presentation slide decks.

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Join us this week as Cavell Senior Research Analyst, Patrick Watson chats with Brandon Hagood, Vice President, Americas at Akixi about the rising importance of analytics both within the context of UC and in every technology area that is available.

If you are interested in keeping up with current trends, understanding analytics capability, what data you can get from those areas, and how that can drive improvements or outcomes in your business, this week's episode is for you!

Topics:

• One of the major trends we are seeing is the rising importance of analytics within UC, this is demonstrated by market value and the amount of acquisitions taking place in this space. Why do you think more businesses are recognizing the value of UC analytics?
• Traditionally analytical insight has been more widely used in larger businesses are you seeing this trend shift and smaller businesses become interested in analytics solutions?Are there different analytics requirements for businesses of different sizes?

Thank you to Akixi for being Gold Sponsors of our upcoming cloud comms summit.

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Cavell Senior Research Analyst, Patrick Watson chats with Mark Bunnell - COO, NuWave Communications about the fast-growing Microsoft and Teams telephony market. Thank you to NuWave for being Silver & Microsoft Forum Sponsors of our upcoming Cloud Comms Summit US.

Topics explored in this week's episode:
• How important do you think having a Microsoft strategy is for service providers globally?
• As a company that plays a key role in this with your Teams-related enablement products, Unified Voice, iPILOT what sort of demand and interest are you seeing?
• What are the Microsoft communication topics that you are most interested in hearing about and discussing during this year's CCS US?

About NuWave Communications:
NuWave Communications is a global communications service provider with a continuing mission to sustain mutually valuable relationships with our customers, employees, and communities.

NuWave has built a best-in-class technology platform that spans the globe, with streamlined business processes and solid ethical standards that ensure every customer receives exactly the services that NuWave promised and the customer deserves. NuWave is committed to meet or exceed your expectations with our affordable, scalable solutions and a consistently satisfying customer experience.

20+ years of experience and reliability has allowed NUWAVE the foresight to see what is coming next in the market. As a result, NUWAVE has more real-world Experience & Expertise than anyone else in the market with Teams Hosted Direct Routing.

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There have been a lot of changes in the industry since we last spoke to 2600Hz. In our latest episode, Cavell's Senior Analyst, Patrick Watson, is joined by Clint Mohs, Head of Marketing at 2600Hz and will discuss the latest market trends.

Topics: 
• One of the key trends that we are encountering is the importance of integration capabilities. With the launch of your new application marketplace, what is the key part of your integration strategy?
• What are some of the key US trends that are going to impact your service provider partners over the next 12 months?

Thank you to 26000Hz for the support as Gold Sponsors of Cloud Comms Summit US 2022.

Find out more about 2600Hz: https://www.2600hz.com/

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The Cavell analysts Finbarr and Patrick debate about the one-way voice proposition (voice notes and audio clips) and whether it's better than actually having a telephone conversation from a business perspective.

Topics: 
- What's the best way of communicating as a company with your employees?
- Is it more effective to communicate with voice notes and audio clips?
- What are the pros and cons? 

Video on YouTube:  https://youtu.be/cb9GGPkI0i0
Connect with Finbarr on LinkedIn: https://www.linkedin.com/in/finbarr-goode-begley-61631941/
Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-watson-a6545b67/

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Cavell analyst and cloud networking expert Finbarr chats through his specialist topic. Previously separate network management solutions are now being built into software-defined platforms. There is a lot of confusion as not all SD-WAN are the same, features differ greatly between providers and there is no set standardisation. Listen to this podcast to get the rundown on this technology and the current answers to security risks.

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The Cavell analysts Finbarr and Patrick debate the future of voice vs. video in a collaboration setting. With the change in how conversations are had in office environments and the move away from desk phones and voice calls into video and the metaverse, not everyone is happy with the changes. Is the pandemic growth of video all hype? Are we likely to revert to the voice calls? 

Video on YouTube:  https://youtu.be/-L69fym2v7g 
Connect with Finbarr on LinkedIn: https://www.linkedin.com/in/finbarr-goode-begley-61631941/
Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-watson-a6545b67/

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The Cavell analysts Finbarr and Patrick talk through the emerging technology of extended reality (XR) and its up-and-coming relevance to the cloud comms industry. With key leaders and players in this space already acquiring and putting resources into developing solutions, service providers and vendors alike need to keep up to date with advancements to prepare for the not-so-distant future.

Video Podcast on YouTube:  https://youtu.be/LkV77yjMX2E
Connect with Finbarr on LinkedIn: https://www.linkedin.com/in/finbarr-goode-begley-61631941/
Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-watson-a6545b67/ 

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Cavell's Patrick Watson and Joe Walsh, Director - Global Product Marketing at GoTo, reflect on the successful return to in-person Cloud Comms Summit London earlier in March where GoTo supported the event as Gold Sponsors. 

Joe explains the new GoTo rebrand and mission for their partners from 23 brands pulling them all under the same roof, as their offering becomes more relevant than ever. Joe and Patrick discuss themes of the industry with a focus on IT managers consolidating the solutions put in place 2 years ago and adjusting to the more permanent change of hybrid working. Joe also describes the problems around connecting workers with their team and customers and how their solutions answer this problem.

Thanks again to GoTo for supporting the event.

Find out more about GoTo here: https://www.goto.com/ 

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Providers of the Webex communications portfolio, Cisco, talk through key collaboration trends most valuable to partners and service providers; digitisation and the need to move faster, working towards hybrid flexibility and the need to be better than “good enough”.

In this episode, Jeff Boslem, Head of SP & Partner Collaboration, EMEAR at Cisco discusses:

• From a technology partner perspective, the importance of customer service and hybrid working solutions
• What will the next disruptors be for different end-customer industries? and how can service providers protect against them?                                

Thank you to Webex by Cisco for the support as Gold Sponsors of Cloud Comms Summit London 2022. Register today to secure your seat: https://cavellgroup.com/events/ccs-london/

Find out more about Webex by Cisco: https://www.webex.com/

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