This episode is a rebroadcast of an interview hosted by Nikki Engel of Northpass with Adam Avramescu where Adam shares the tale of why you need a Customer Education program. If your company is on the fence about the value of a Customer Education program, make sure you share this episode with them!

When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt Mulholland from Miro has a theory and shares his hypotheses based on his work as a CSM and customer educator responsible for building Miro’s academy programs.

In our last episode, we talked about Certifications can become a huge pillar of your Customer Education program, so they can be daunting to think about. How do you think about building the right certification program for your business? That’s what we’ll talk about in this episode.

Certifications can become a huge pillar of your Customer Education program, so they can be daunting to think about. How do you think about building the right certification program for your business? That’s what we’ll talk about in this episode.