When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt Mulholland from Miro has a theory and shares his hypotheses based on his work as a CSM and customer educator responsible for building Miro’s academy programs.

In our last episode, we talked about Certifications can become a huge pillar of your Customer Education program, so they can be daunting to think about. How do you think about building the right certification program for your business? That’s what we’ll talk about in this episode.

Certifications can become a huge pillar of your Customer Education program, so they can be daunting to think about. How do you think about building the right certification program for your business? That’s what we’ll talk about in this episode.

In this episode, Adam covers fundamental instructional theories that Customer Education professionals use, starting with the Kirpatrick Model, named for Dr. Donald Kirpatrick (1924 – 2014), used to evaluate the outcomes and effectiveness of training.