2024 marks 60 years since the very first October Beef Month in Alabama. To discuss the past six decades of beef promotion across the state, host Josie Jones is joined by previous Alabama Cattlemen’s Association employee Ed Whatley. Ed worked as both the ACA Field Representative and the Director of Retail and Foodservice Promotion during his many years at the association, and played a key role in getting beef “on the map” in Alabama. Listen to hear some of his favorite stories from his time in the industry and to learn more about how Alabama Beef Checkoff programming has both adapted and stayed true to its roots through the years.