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CEO + Clinician Podcast
CEO + Clinician Podcast episodes
- Scaling Birth Prep in Your Clinic: Lessons from Real-Life Implementation - #11
Summary:
In this episode of the CEO and Clinician Podcast, Dr. Brenda Heinecke shares her journey of scaling a birth prep program across multiple therapists and locations. She discusses the challenges and lessons learned in creating a signature program that not only enhances client care but also streamlines marketing and training processes. Dr. Heinecke emphasizes the importance of having a structured program to ensure consistency and growth in a clinic, while also addressing the common struggles therapists face with sales and treatment planning. Tune in to discover how a well-defined program can transform your practice and prepare you for future growth.
Episode Chapters:
1. Introduction and Overview - 0:00
2. Scaling the Birth Prep Program - 3:15
3. Lessons Learned in Program Implementation - 6:45
4. The Importance of a Signature Program - 10:30
5. Training and Consistency in Practice - 14:00
6. Overcoming Sales Challenges in Therapy - 18:30
7. Building Confidence in Preventative Care - 22:00
8. Operational Challenges and Solutions - 26:15
9. Conclusion and Future Plans - 30:45
Resources:
- FREE DOWNLOAD: 5-Step Clinical Framework for Birth Wellness
- FREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic Health
- Revitalize Birth Academy
Submit Your Question For Future Episodes:
Have a question you'd like answered on a future episode? Submit it here
Want to Go Deeper:
- Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth Academy
- Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale.
Stay Connected:
Website
Instagram
Leave a review on Apple Podcasts
31 min - Postnatal Depletion: Supporting Moms in the First Weeks - 10
Summary:
In this episode, Dr. Brenda delves into the often-overlooked condition of postnatal depletion. She explores its symptoms, which can mimic postpartum depression, and discusses the critical differences in their underlying causes. Dr. Brenda shares insights from her personal journey and highlights the importance of addressing nutritional deficits, sleep, and social support in postpartum recovery. She emphasizes the need for a holistic approach to maternal health, encouraging listeners to consider supplementation and gentle movement as part of the recovery process for their patients. Tune in to learn how to better support new moms in their postpartum journey.
Episode Chapters:
0:00 Introduction to Postnatal Depletion
3:00 Understanding Postnatal Depletion
9:00 Nutritional Deficits and Recovery
15:00 The Importance of Sleep
21:00 Movement and Exercise
27:00 Social Support and Identity Shift
33:00 Conclusion and Resources
Resources:
- FREE DOWNLOAD: 5-Step Clinical Framework for Birth Wellness
- FREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic Health
- Revitalize Birth Academy
Submit Your Question For Future Episodes:
Have a question you'd like answered on a future episode? Submit it here
Want to Go Deeper:
- Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth Academy
- Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale.
Stay Connected:
Website
Instagram
Leave a review on Apple Podcasts
46 min - Everything You Need To Know About Birth Prep Patient Education - #9
Summary:
In this conversation, Dr. Brenda discusses the importance of patient education for pregnant clients, focusing on key topics such as breathing techniques, pushing techniques, positioning during labor, and pain management strategies. She emphasizes the need for comprehensive education to empower women and help them navigate their birth experiences with confidence. The discussion highlights the differences in childbirth education between hospital and birth center settings, and the significance of understanding various techniques to enhance the birthing process.
Episode Chapters:
00:00 Empowering Pregnant Clients Through Education
02:01 Breathing Techniques for Labor
04:51 Pushing Techniques and Their Importance
10:54 Positioning During Labor and Delivery
16:37 Pain Management Strategies for Expecting Mothers
Resources:
- FREE DOWNLOAD: 5-Step Clinical Framework for Birth Wellness
- FREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic Health
- Revitalize Birth Academy
Submit Your Question For Future Episodes:
Have a question you'd like answered on a future episode? Submit it here
Want to Go Deeper:
- Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth Academy
- Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale.
Stay Connected:
Website
Instagram
Leave a review on Apple Podcasts
29 min - Why Prenatal Pelvic Floor Therapy Isn’t Just For The Third Trimester - 8
Most therapists wait until the third trimester to recommend pelvic floor therapy, but by that point we have already missed valuable opportunities to set our clients up for a smoother pregnancy, delivery, and recovery.
In this episode, I break down what prenatal care should look like across all three trimesters and how treatment priorities shift over time. From strengthening and fascial mobility in the first and second trimester to pelvic floor lengthening and pain management in the third, you will learn how to structure care for optimal outcomes.
I also share how plans of care change when starting at 15 weeks compared to 25 weeks, and why training your staff on timing and scheduling is essential for consistent results.
Whether you are a solo practitioner or running a clinic, this episode will challenge the idea that therapy only matters in the third trimester and give you a framework for offering truly comprehensive prenatal care.
Episode Chapters:
- Introduction to Early Pelvic Floor Therapy - 00:00
- First Trimester: Strengthening and Mobility - 03:00
- Second Trimester: Managing Growth and Dysfunction - 09:00
- Third Trimester: Lengthening and Preparation - 15:00
- Changing the Pregnancy Narrative - 21:00
Resources:
- FREE DOWNLOAD: 5-Step Clinical Framework for Birth Wellness
- FREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic Health
- Revitalize Birth Academy
Submit Your Question For Future Episodes:
Have a question you\'d like answered on a future episode? Submit it here
Want to Go Deeper:
- Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth Academy
- Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale.
Stay Connected:
Website
Instagram
Leave a review on Apple Podcasts
30 min - A Behind-the-Scenes Look at My Birth Wellness Framework - #7
Have you ever wondered exactly how to structure birth prep so clients feel fully prepared for labor, delivery, and recovery? In this episode, I’m taking you behind the scenes of my 5-Pillar Birth Wellness Framework which is the same system I use in my clinic and teach inside the Birth Academy. You’ll learn how each pillar builds client trust, improves outcomes, and makes it easier to market and sell a complete birth prep program. I’ll share why I created this framework, what it looks like in practice, and how it can help you deliver consistent, high-quality care while confidently charging for the outcomes you provide.
If you’ve ever felt like you’re “winging it” with pregnancy and postpartum clients or unsure how to package your services into a program, this episode will show you the exact roadmap that works and how you can use it too.
Episode Chapters:
- Introduction to Birth Prep Framework - 00:00
- Five Pillars of the Framework - 05:00
- Eligibility and Assessment - 10:00
- Symptom Management - 20:00
- Pelvic Floor Assessment - 30:00
- Labor and Delivery Guidance - 40:00
Resources:
- Episode #3: Listen Here
- FREE DOWNLOAD: 5-Step Clinical Framework for Birth Wellness
- FREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic Health
- Revitalize Birth Academy
Submit Your Question For Future Episodes:
Have a question you\'d like answered on a future episode? Submit it here
Want to Go Deeper:
- Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth Academy
- Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale.
Stay Connected:
Website
Instagram
Leave a review on Apple Podcasts
34 min - Can You Really Sell A $2,500 Birth Prep Program? - #6
Charging $2,500 for a birth prep program might sound impossible but with the right structure, marketing strategy, and message, it’s absolutely doable. In this episode, I share how I went from offering just a couple of birth prep sessions to confidently selling a comprehensive, high-value program. You’ll learn why posting on social media a few times isn’t enough, how to create a “web of marketing” that builds trust, and why focusing on the outcomes your clients want, not just the treatments you’re going to provide, is the key to high-ticket sales. I’ll walk you through real client results, tackle the most common objections, and give you the steps to build and sell your own premium birth prep program.
Whether you’re looking to increase your prices, improve client outcomes, or grow your clinic’s revenue, this episode will give you the tools and confidence to make it happen.
Episode Chapters:
- Introduction to Birth Prep Program - 00:00
- Journey into Birth Prep - 03:15
- Developing a Structured Program - 05:00
- Enhancing Patient Education - 7:30
- Marketing and Selling the Program - 10:00
- Overcoming Limiting Beliefs - 15:00
- Structuring a High-Value Program - 20:00
- Client Success Stories - 25:00
- Importance of Confidence in Pricing - 30:00
- Creating a Marketing Web - 35:00
- Handling Objections and Building Trust - 40:00
- Conclusion and Call to Action - 45:00
Resources:
- FREE DOWNLOAD: 5-Step Clinical Framework for Birth Wellness
- FREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic Health
- Revitalize Birth Academy
Submit Your Question For Future Episodes:
Have a question you'd like answered on a future episode? Submit it here
Want to Go Deeper:
- Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth Academy
- Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale.
Stay Connected:
Website
Instagram
Leave a review on Apple Podcasts
51 min - If I Could Start Over: What I’d Do Differently with Birth Prep in My Clinic - #5
In this episode, I’m sharing what I wish I knew before launching a birth prep program in my clinic, so you can skip the trial and error and get to growth faster. From underestimating the revenue potential to missing key opportunities for referrals and positioning, I walk you through the five biggest lessons I’ve learned since building a successful, scalable birth program.
You’ll hear how a structured birth prep program helped me increase revenue per client, get more consistent referrals, become known as the expert in my community, and simplify my marketing strategy. Whether you’re just starting to build out pregnancy and postpartum services or looking for a more streamlined, profitable approach, this episode is for you.
Episode Chapters:
- Introduction to the Episode - 0:00
- Growth Strategy and Birth Prep - 2:15
- Structuring the Birth Prep Program - 5:30
- Standardization and Consistency- 10:45
- Positioning as an Expert - 15:00
- Simplifying Marketing and Messaging - 20:30
- Conclusion and Invitation - 25:00
Resources:
- FREE DOWNLOAD: 5-Step Clinical Framework for Birth Wellness
- FREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic Health
- Revitalize Birth Academy
Submit Your Question For Future Episodes:
Have a question you\'d like answered on a future episode? Submit it here
Want to Go Deeper:
- Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth Academy
- Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale.
Stay Connected:
Website
Instagram
Leave a review on Apple Podcasts
29 min - What’s Missing from Your Clinic? A Birth Program That Actually Works - #4If you’re a clinic owner who wants to serve more pregnant and postpartum moms and grow a thriving, sustainable practice, then this episode is for you. I’m breaking down exactly who the Revitalize Birth Academy is designed for, what you get inside, and why it’s not just another continuing education course or business coaching program.You’ll learn how the Birth Academy gives you a plug-and-play clinical framework, marketing tools, and a proven done-with-you roadmap to build out a profitable birth prep program without adding more to your plate. Whether you’re ready to niche into pregnancy/postpartum or want a done-with-you system your team can implement right away, this episode will help you decide if the Birth Academy is the right fit.38 min
- 3 Ways a Birth Prep Program Can Grow Your Clinic - #3A birth prep program isn’t just good for your clients, it’s a smart business move. This episode explores three strategic ways a well-structured birth prep program can grow your pelvic health practice, from boosting client retention to positioning yourself as the go-to expert in your community.28 min
- Top 3 Clinical Mistakes in Pregnancy Care - #2Even experienced pelvic health therapists make these common mistakes when treating pregnant clients. In this episode, Dr. Brenda unpacks the top three clinical errors she sees most often and shares practical ways to improve outcomes, enhance patient trust, and feel more confident in your care approach.34 min
About CEO + Clinician Podcast
From the publisher's feed
Welcome to “CEO + Clinician”, the podcast for pelvic health professionals who want to confidently treat pregnant and postpartum clients while building a practice that actually grows with them.
Hosted by Dr. Brenda Heinecke, pelvic floor physical therapist, entrepreneur, and founder of the Revitalize Birth Academy, this show is your go-to resource for combining clinical mastery with smart business strategy.
In biweekly episodes, you'll hear a mix of clinical insights, birth prep strategies, real case breakdowns, marketing advice and practical business tips designed to help you attract more pregnant and postpartum clients, strengthen referral relationships, and build a scalable birth wellness program.
Whether you're just starting out or ready to scale, this podcast will help you grow your reputation as the go-to expert in your community and show up as both the clinician and the CEO of your practice.
We’re starting with a deep focus on pregnancy and postpartum care—but stay tuned for future episodes expanding into broader pelvic health topics and private practice growth.