CEO PHOTOG CLUB

I think we are totally overcomplicating marketing! And that’s probably because algorithms and SEO and social media are what we are constantly hearing on social media. We are too focused on these complicated strategies that we're forgetting the basics! And we all know about them, we're just not doing them so that's why I'm here to remind you. And these are honest, authentic and organic strategies. Real marketing and no cheap software or social media algorithms. But the catch is that they’ll only work if you’re passionate about what you’re selling. If you don’t believe in what you’re doing, you won’t see any results. Anyone can market anything! Don't get hung up on marketing, it's EASY with these three basics! Make sure to subscribe for more business tips every week!

You all know that I love all things marketing. And I’ve talked about almost everything on the podcast, from social media strategies to email marketing to blogging regularly. But I have never talked about one of the most important aspects of marketing: creating a website. In the world of social media, people have forgotten how important websites are! New businesses start on Instagram and TikTok but forget about making a whole website. Yeah social media is important, but you need to remember that it can’t be your only store-front. You need to have other ways to reach and connect with audiences, and a website is a sure way to do that. If you don’t have a website, you’re limiting yourself to the people just on Instagram or TikTok. But there is this HUGE audience of people who aren’t on social media, that can become potential clients. So you are going to leave this podcast today with two things! First, a new understanding of how important a website is for your business and second, a commitment to take your website off the back burner and make it a crucial aspect of your marketing strategy. I know it seems complicated and intimidating but there are so many website builders out there that make it so easy to build your own site. And if you do have a website, I want you to know that whatever you’re using is just fine and I’m not here to bash what you’re using and tell you to switch over to something else. All I’m going to do today is go over things that make or break a good website!

: I have a lot of friends starting business right now and with that, I’ve been seeing a lot of patterns that are kind of sabotaging their businesses. Now I’ve been doing the whole business thing for 10 years and I have watched other businesses come and go for a good while. So I feel like I have a good sense of how to start your business off right and how to NOT start your business off right. I know you never asked, but here are my tips for starting a business from day one! From giving yourself grace, pushing through all the feelings to quit and communicating with clients. Which tip did you like? Make sure to subscribe for more business tips!

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SHOW NOTES: I just cannot keep these apps to myself! Anything that helps me free-up my time from doing the busy-work is a game changer and I want to share them with you! You cannot afford to spend hours sending emails, scheduling social media and keeping track of client communication. It’s 2022, there are so many tools to have you do more in less time so you can focus on working in your business. I give FOUR of my ride-or-die apps that are game changers because will give you so much more freedom! And that’s what it’s all about, automation and saving time because us moms can't get enough! LINKS TO APPS: HONEYBOOK COUPON: http://share.honeybook.com/kyleeann HONEYBOOK FREE CLASS: https://kyleeanneducation.com/p/honeybook FLODESK COUPON: https://flodesk.com/c/KYLEEANN QUICKBOOKS COUPON: https://www.referquickbooks.com/s/Kylee22

I was looking back at this past decade of my life and was struck at how different I was a decade ago. I was first married, a new mom and had SO MANY limiting beliefs. At the time I didn’t realize it, but gosh I was just a people pleaser and doing what everyone wanted me to do. I was stuck in the way I was raised and didn’t really have my own opinions. I always thought of myself as a leader but at the same time, I was just a follower! I just let other people’s opinions guide me. I also let things I said to myself, or things other people said to me, develop beliefs about who I was as a person. For example, dogs. The younger me did not like dogs. So I told myself, I am not a dog person and never will be. I did the same thing with exercising, public speaking, hiring my team and going places without my husband. All of these little beliefs were big blocks in who I actually could be. All throughout my 20s, I carried these really strong limiting beliefs with me but within the past few years, I’ve realized that my thoughts and beliefs can change. I did the work to reframe my fixed, limited mindset and I figured out that I love dogs, so much that I even have two of them. I am strong when I push myself. I can learn how to ski. I can hire people. I can trust people with my business. I can speak in public and I’m good at it. Your thoughts can change, and if you find yourself in that fixed mindset, telling yourself things like “Oh I’m just this way, it will never change,” or “I’m always going to be this way,” it’s NOT TRUE. You don’t have to stay there and always be a bad cook or always hate going to the gym or always have a bad relationship with money or always be late to things. Just because you were raised one way or have had people tell you the same thing about yourself, doesn’t mean it has to stay that way forever. So let's get those limiting beliefs out of here and set you up to become the person you want to be. I give all the tips for expanding your fixed mindset to help you become whoever you want to be.

We made it! Everyone is in school around here and it is the best feeling. As I was sitting down to work this week and relishing in how much uninterrupted work time I had now that school is in, I was actually shocked at how little work I had to do. Like I only sat at my desk for two hours and that never happens. The last week I’ve just been doing my coaching sessions and the occasional shoot in the studio…and random house projects. So I was wondering where all my work went! And I started thinking back to last fall and what my back-to-work schedule was when school started last year. I had so much work piled on from that summer and I realized the reason why I had so much work then and so little work now is because I took a workcation this year. I actually take a workcation pretty often, like when I have to go speak somewhere or travel overnight for work. This time I was in Bear Lake, thinking I was going to be with my family, but they all got pulled into birthday parties so ended up just being me. And instead of canceling the trip, I decided to go to Bear Lake anyway and turn it into my little getaway. And I got so much done! I wrote 12 blogs, scheduled my social media for the next three months, caught up on emails and updated email marketing. And of course, took some time for me and binged some Netflix rom-coms. I just sat at my computer and got it all out. The secret to feeling caught up and ahead is a WORKCATION. They are a game changer, gets you ahead of work and helps you get caught up. Here's why you need a workcation in your life! If you are ready for a workcation and want to join me in Bear Lake for my January retreat, click the link below to get your spot. Can't wait to see you there!!! https://calendly.com/kylee-ann/work-retreat?month=2023-01

A couple of weeks ago I was asked to speak at one of my church events about self worth and helping women feel like their best is enough. I loved the opportunity and was so excited because that’s my passion! I want every woman to feel like they’re doing what they’re being called to do and to not worry what other people are doing. I want women to feel empowered in who they are. So I came across the analogy of riding a bike when I was preparing to speak. Riding a bike up a hill is HARD. And when you’re riding up a hill, you feel a little silly because you’re going so slow and barely moving. You might feel like people are passing you and thinking you’re going so slow and making no progress. But that really isn’t the case. You don’t have people booing you and shaming you for going slow and going at your own pace. Everyone whose passing you is actually encouraging you and cheering you on for doing something hard. It’s the same thing in life. Getting kids out of the house for school, doing your best to take care of your body, staying on top of the house work, or managing personal life problems may be your equivalent of riding a bike up a hill. And just like when you're working your way up that hill, you think neighbors and family are booing you and shaming you for taking things one at a time or for not being a super mom in every aspect of your life. And not just that, you probably compare what other women are doing and how they seem to be having an easy time going up that figurative hill of life, being all super mom, and you’re over here struggling just to get the laundry done. Your enough is enough! Listen if you need some encouragement for your day and tips to stay confident when you're in survival mode in gear eight.

“Well, they must have fallen into money - their family is really rich.” “They just have it easy because they have two incomes and nice jobs.” “They have money just because they got lucky.” If you’ve had any of those thoughts about other people and their spending choices, you’re 99.99% triggered by money. And honestly, those aren’t the best thoughts to have because most people work hard for their money. If you listen to this podcast, you’re an entrepreneur who knows how hard you work for your money. It’s not going to help you grow your profits if you’re comparing yourself to others, seeping in jealousy and playing the “that’s not fair” game. Those thoughts actually limit yourself from making more. I’m here to tell you that anyone can make money. And the sooner you neutralize your money triggers, the better off you’ll be - mentally and financially. Abundance of wealth is not just limited to some people. My husband and I both started at zero. I did not inherit anything, he didn’t inherit anything. He educated himself and so did I, learning how to do things and going for it when the intuition landed. And you can too! Here's just FIVE ways to guide you on your journey to increased profits!

It’s time to go back to school! And I am ready! After a summer of CRAZY, I am really looking forward to routines and knowing what the week is going to look like. It seems like just last week I was recording an episode on planning for the summer break and now I’m already preparing for fall! Some of you are already in school, some of you start next week and some of you don't start for another couple of weeks. It is time to jump back into school-mode so today, let's talk about preparing for that transition to have the MOST SUCCESSFUL school year in your mom life and work life....and in just 10 quick minutes! (For later)