CEO PSYCHE

In this episode, we dive DEEP into leadership in your business + being a badass entrepreneur while maintaining your romantic relationships.

KRIS BRITTON: www.krisbritton.net | IG: @kris_britton FB: @KrisBrittonFan

LAUREN ELIZ: www.badassbusinessbabe.com + www.whatisperfection.com | IG: @badassbusinessbabe FB: @theoriginalwipgirl

Learn more about their coaching program for life coaches: www.selflovemethod.com

Alexandra Covucci Mindset Coach for women who want to stop hiding so they can start being seen, being heard, and being hired.

Connect with her at https://www.facebook.com/pg/alexandracovucci/

Top Mistakes to Avoid when creating your Six-Figure Launch Strategy!

You didn't have a hungry audience

You don't know your niche + what you offer in unclear You didn't make the ASK on social media + waited for people to reach out to you You made only 1 or 2 posts + gave up You ONLY made the ask on social — You didn't reach out to highly engaged people 1:1 to ask You didn't show up consistently on live video + in social You have NO place to send people on social media to market directly to them - email, fb group You didn't get on discovery calls to hear people out + help guide them towards the YES You didn't do market research to see if people even WANTED what you were putting out there Your sales page was too long + wordy - didn't focus on pain points The name of your program was CRAZY vague or not what people wanted You have no testimonials or social proof Your price point was too low — perceived value Your price point was "too high" — aka they didn't know, like, trust you, understand the value of the product You wasted time + money trying to set up complicated ads + funnels when that's not your expertise You skipped out on quality graphics + professional photos & in turn, were perceived as less professional You had no strategy behind launching + the content you put out had nothing to do with your product You didn't utilize partnerships with other people or timely challenges to grow your audience You didn't create URGENCY around your offer! Limited quantity/doors are closing! You didn't believe it was possible to reach your goal

HACK YOUR PSYCHOLOGY!

How to create CERTAINTY in your own success

1. Self-fulfilling prophecy, Destination Fixation, Thoughts become things - Manifest & visualize.

2. The importance of Priming! A positive state sets the tone for your day. What you focus on expands.

3. Thinking BIGGER & beyond. Raise standards + expectations.

LET'S HANG OUT!

Join the FREE Facebook Group:

http://www.heyjencasey.com/group

FREE SOCIAL MEDIA STRATEGY TRAINING:

www.socialmediatosales.com

How to Handle Trolls & Debbie Downers in your Business

1. Types of Trolls:

• Random People
• Comments coinciding with your insecurities
• Character Attacks

2. Do these comments trigger you or not? Is there any truth to these comments?

3. Identify where these insults are coming from.

• Do they want something?
• What is their intention?
• What is their goal?

LET'S HANG OUT!

Join the FREE Facebook Group:

http://www.heyjencasey.com/group

FREE SOCIAL MEDIA STRATEGY TRAINING:

www.socialmediatosales.com

Do you SEE the vision for your business, but still feel STUCK in MUD? How to STOP being a creative AVOIDER & embrace big change less anxiety.

In today's episode, we are talking about...

• Are you not creative? Or are you EXTREMELY creative at avoiding things that trigger fear?
• Avoidance coping can lead to ANXIETY!
• changingminds.org list of avoidance coping mechanisms

#1 Overthinking, micromanaging, perfectionism: "It's not ready yet… I think I just need.."

#2 Postponing, delaying, denying importance, procrastinating: I just want to wait until…

#3 Blame / Passing off responsibility, acting out, regression: What is the COST of this behavioral pattern?

LET'S HANG OUT!

Join the FREE Facebook Group:

http://www.heyjencasey.com/group

FREE SOCIAL MEDIA STRATEGY TRAINING:

www.socialmediatosales.com

Here's why you're not making money… How to Prioritize Profits.

1. How can we execute this business idea to prioritize profits?

• Will our profits be greater than expenses?
• (Ex: membership sites. Volume quality vs. quality high end!)

2. Is this something that the market needs? Without $ , without customers no biz!

• RESEARCH - testing before launching

3. What are YOUR money making activities — are your daily tasks part of a bigger strategy?

• There are Multiple Strategies to get to the same end result - Pick your way & go for it

4. What can you remove from your plate? Busy vs. productive!

• ex: Liking pictures on INSTAGRAM isn't necessarily priority. You can outsource it!

5. Posting on Social Media with a purpose

• Story / content — why are you sharing this? Where is it sending people? What message are you trying to get out into the world in this season of your business? Does this relate to a program you are selling?

LET'S HANG OUT!

Join the FREE Facebook Group:

http://www.heyjencasey.com/group

FREE SOCIAL MEDIA STRATEGY TRAINING:

www.socialmediatosales.com

Increase Your Sales | Do You Have THIS Level of Specificity in Your Marketing?

We dive into:

#1 Be PICKY on purpose with CLIENTS

• You do not need to help EVERYONE
• Is your client ready for change?
• Work with the willing
• A client who can't afford you isn't your ideal client

#2 Lack of CLARITY in your offer

• Your offer must focus on pain + pleasure points
• Do people actually WANT what you're offering?
• Generic marketing doesn't sell

#3 The Sign Outside Your Door is UNCLEAR, VAGUE & CONFUSING

• "I help women become healthy & fit" is super vague!
• Dig into your clients desired end result!Incre

LET'S HANG OUT!

Join the FREE Facebook Group:

http://www.heyjencasey.com/group

FREE SOCIAL MEDIA STRATEGY TRAINING:

www.socialmediatosales.com

Package & Sell Your Expertise | You are Sitting on Gold

We dive into:

• Building an online business has such a small overhead
• You can package your expertise with a fair amount of ease
• Social Media will help you build your following + help you find hungry buyers
• Where is there is a vacancy in the online space?
• What problem can you solve that has yet to be solved?
• Where is there a need in the market?
• Notate what you say! What do people ask you?
• There is ALWAYS room at the top!

LET'S HANG OUT!

Join the FREE Facebook Group:

http://www.heyjencasey.com/group

FREE SOCIAL MEDIA STRATEGY TRAINING:

www.socialmediatosales.com

Success Psychology | Use your Fear as Fuel

Uncover your metric of success:

• Failure is relative. Your perception is everything.
• What is your structure of certainty
• What do you think you know?
• Are you willing to accept that you don't know everything?
• Are you comparing yourself to other people?
• Find a coach who is the yin to your yang
• Don't take the easy way out!

LET'S HANG OUT!

Join the FREE Facebook Group:

http://www.heyjencasey.com/group

FREE SOCIAL MEDIA STRATEGY TRAINING:

www.socialmediatosales.com