“I would like to see FP&A drive the planning process for go- to-market just because I think they will have a better natural understanding of what it means to actually build a plan.”

Scott Stouffer, a former engineer, is a serial entrepreneur and founder. Currently he is CEO and Founder at scaleMatters, the world’s first Go-to-Market Optimization Platform. Previously, he executed the sale of Salsa Labs, a non profit CRM to PE firm Accel-KKR at a period of $12MM annual revenue and 70 employees. In this wide-ranging interview he reveals the real impact he believes CEOs, such as himself, are looking for in choosing CFOs and building a finance team. He also argues for  a bigger role for FP&A – including leadership of a company’s go-to-market strategy incorporating how an organization can engage with customers to convince them to buy their product or service. 

This interview covers

• Scott’s roadmap for growth leading fast-scaling companies

Read the full transcript and blog

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