It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. He cuts ties and brings the original corn flakes to market — aided by some shrewd advertising and an army of housewives — but sets off a legal battle that pits brother against brother. 

But there’s about to be another entrant to the cereal business. General Mills is an upstart out of Minneapolis with an idea for a new cereal that will help the company stand out from the competition. The donut-shaped oat puffs even have a catchy name: Cheerioats. 




Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cereal Wars - Breakfast of Champions | 2

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.&nbsp; Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers. New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.

History

Society & Culture

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Management

A lot has happened at OpenAI since that whiplash week in November 2023 when the board ousted its chief executive. There was an investigation to determine whether Sam Altman’s firing was just, and a lawsuit from OpenAI co-founder Elon Musk. Meanwhile, the company’s competition has been charging ahead. Julia Black, a reporter with The Information, joins host David Brown to break down the latest developments and shed light on where Sam Altman — and the future of AI — are going next. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sam Altman & the Battle for OpenAI | Is OpenAI Out of the Woods? | 4

After five intense days, Sam Altman prevails over the OpenAI Board and is reinstated as CEO, with a new board in place.  But the turmoil has shown that OpenAI is vulnerable and its competitors, including Google and Microsoft, are ready to take advantage of OpenAI’s weakness.  And with OpenAI’s old board out and Chief Scientist Ilya Sutskever’s role at OpenAI murky, the path is clear for OpenAI to develop and commercialize AI at an even faster rate than as before.  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sam Altman & the Battle for OpenAI | Blood in the Water | 3

OpenAI co-founder Ilya Sutskever’s move to fire Sam Altman with no warning kicks off five days of chaos for the tech company. After he gets over the shock, Altman uses all his corporate savvy to fight back. For days, over McDonalds and Boba tea, Altman and the board feud over the path forward for Altman and OpenAI, while the business community waits on tenterhooks to find out the future of one of the most important AI companies in the world.







See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sam Altman & the Battle for OpenAI | If You Come At the King… | 2

In the 1990s and early 2000s, Enron was like no corporation on earth. It was the ultimate corporate success story. But the key to Enron’s success? Accounting fraud. At the time, the scale of illegal manipulation of the American financial system was unprecedented. The sheer breadth and complexity of Enron’s crimes stunned the world, and in the aftermath, many wondered how such massive fraud could go undetected for so long.

This is just a preview of American Scandal. Listen to the full episode wherever you get your podcasts, or at wondery.fm/american-scandal.

For more deep dive and daily business content listen to Wondery – the destination for business podcasts. With shows like How I Built This, Business Wars, The Best One Yet, Business Movers and many more, Wondery Means Business.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Listen Now: American Scandal

Costco's membership retention rate is the stuff of other retailers' dreams, nevermind the love they get on social media. With very little paid advertising, the company has managed to keep its spot as the third largest retailer in the U.S. We’re finding out how they do it with Susan and David Schwartz, authors of “The Joy of Costco: a Treasure Hunt from A to Z,” and Business Insider reporter Dominick Reuter.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cereal Wars - Breakfast of Champions | 2

Download our free app to listen on your phone