Adrian Halter, VP of Certina Swiss Watches

-Sports identity

- Product tested in different sports for quality

- Product caters to sports people as well as those who prefer classic designs - New in Asia but stressing the importance of being in Asia - Malaysia is a developed market in terms of profiled products - Competition from China - Competition with other sports watches - Focused on price range and no higher pricing aspiration - Comfortable with position within the Swatch Group - DS concept - focused on high shock and water resistance - "Swiss Made" in the face of globalisation - Advantages of Swatch Group knowledge is helpful in maintaining quality - Choosing the right watch - Mechanical vs electronic  - Watch industry growth outlook - Low priority on gold watches - 125th anniversary plans

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