Today's interview comes from the World Championships in Calgary, Alberta. I had heard about Chad Lausen for years and was happy to finally meet him in England a couple of years back, preparing for Stoneleigh. He was busy with the team prepping, so we didn't have a chance to do the interview there. After his go in Calgary though, we had some time to chat. I enjoyed hearing Chad's personal and unique philosophies on a lot of topics including business, marketing, and competition. As you will hear, he is also someone who likes to get involved in making the trade better. And in that spirit, since this recording, he became the president of the Western Canadian Farriers Association. I look forward to seeing what he accomplishes there. I hope you enjoy this conversation as much as I did.

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00:00 Introduction and Background 00:04 The Importance of Mental Game in Horse Care 00:39 The Art of Pricing in Horse Care 00:54 The Role of the Western Canadian Farriers Association 01:18 The Importance of Continuous Learning in Horse Care 01:44 Interview with Chad Lausen 02:36 Chad's Journey in the Horse Care Industry 03:03 The Importance of Community in the Horse Care Industry 04:33 Chad's Apprenticeship Program 08:56 The Importance of Being Coachable 10:05 Chad's Approach to Business and Work-Life Balance 12:17 Chad's Journey in the Horse Care Industry 15:33 Chad's Approach to Teaching and Apprenticeship 17:28 Chad's Experience in Rodeo and its Influence on His Career 26:12 Chad's Approach to Avoiding Burnout 27:15 Chad's Experience in Competitions 31:50 Chad's Tool Making Business 33:59 The Art of Knife Making 34:43 Balancing Craftsmanship and Podcasts 35:08 The Business Side of Farriery 36:32 The Importance of Profitable Business 37:37 The Value of Quality Work and Marketing 39:04 Promoting the Farrier Industry 39:17 The Journey Towards Certification 40:31 The Importance of Competitions and Certifications 41:54 The Impact of Apprenticeships 44:26 The Importance of Business Knowledge 46:36 The Stratum Tectorium: Short Answer Questions 47:33 The Importance of Sponsors and Competitions 01:03:11 The Importance of Stretching and Exercise 01:03:29 The Importance of Passion in Your Career