Chamber Amplified

Send us Fan Mail

About the Guests:

Dr. Scott Grant is the CEO of Triple Threat Leadership and a professor at the University of Findlay. With a career in teaching and leadership development, Scott has been instrumental in educating individuals and organizations on identifying core values and leveraging them for personal and professional growth.

Andrea Kramer is the owner of City Apparel. Under her guidance, City Apparel has grown significantly, known for its managed programs and personalized solutions in the promotional products industry.

Episode Summary:

In this Best of Chamber Amplified episode, Doug Jenkins from the Findlay-Hancock County Chamber of Commerce revisits a popular discussion with Dr. Scott Grant and Andrea Kramer. As we look ahead to new beginnings in the upcoming year, Doug highlights crucial insights shared by Dr. Grant on branding and its differentiation from marketing. Delving into the importance of core values, Dr. Grant explains how businesses can effectively establish their brand by consistently aligning their actions with said values.

Later in this episode, Andrea Kramer, owner of City Apparel, shares her journey as a business owner in Findlay, Ohio. Recognized for her outstanding contribution to the local business scene, Andrea discusses the evolution of the apparel and promotional industry and highlights her company's transition to a downtown location.

Key Takeaways:

• Brand vs. Marketing: Understanding your company's core values is fundamental to establishing a brand that consistently represents your business across all interactions.
• LinkedIn Utilization: Actively engaging on LinkedIn is crucial for business networking, helping professionals showcase their expertise and build industry credibility without hard selling.
• Community-Centric Business: Andrea Kramer's move of City Apparel to downtown Findlay emphasizes the value of community involvement and the impact of location on business growth.
• Innovative Solutions: City Apparel’s development of managed programs and custom online solutions highlights the importance of innovation in meeting customer needs and exceeding industry standards.
• Learning from Experience: Gaining diverse industry experience is key for aspiring entrepreneurs, encouraging adaptability and growth within the business landscape.

Music and sound effects obtained from https://www.zapsplat.com

Send us Fan Mail

About the Guest(s):

Leslie Unger is the founder of Electric Impulse Communications. With a reputation as an executive coach and communications expert, Leslie has a background in helping professionals harness the power of storytelling to amplify their business presence and improve connectivity with audiences.

Josh Reams is the President and CEO of Millstream Area Credit Union. With a career focused on financial services and community involvement, Josh is committed to advancing the credit union's mission of "people helping people."

Episode Summary:

In this episode of "Chamber Amplified" from the Findlay-Hancock County Chamber of Commerce, Doug Jenkins hosts Leslie Unger from Electric Impulse Communications to explore effective storytelling in business communication. Leslie emphasizes the significance of crafting a concise and engaging narrative to capture audience attention, especially in a fast-paced digital world. She compares this to the increasing influence of platforms like TikTok and illustrates why businesses today must develop their storytelling to remain competitive and relevant.

The podcast transitions to a second segment featuring a conversation with Josh Reams of Millstream Area Credit Union. Josh shares insights on the core principles that differentiate credit unions from traditional banks, underlining the cooperative's dedication to community support and financial education.

Key Takeaways:

• The Power of Storytelling: Leslie Unger underscores the importance of storytelling as a tool for businesses, not just for their marketing but as a strategy for audience engagement.
• Starting with the End: Leslie encourages businesses to start narratives with outcomes to quickly engage audiences, given today’s short attention spans.
• Credit Union Philosophy: Josh Reams highlights the unique cooperative nature of credit unions, focusing on community and customer-first policies.
• Interest Rates Explained: Josh discusses the impacts of rising interest rates on both loans and deposit savings, aiming to provide better context for members.
• Community Engagement: Millstream Area Credit Union’s deep involvement in local initiatives showcases the credit union model as a force for regional growth and prosperity.

Music and sound effects obtained from https://www.zapsplat.com

Send us Fan Mail

About the Guest:

Tricia Valasek works to promote workforce development and employer relations through her role at Raise the Bar Hancock County. With a focus on career readiness and employee development, she works on bridging the gap between education and employment by leveraging programs like IMAP and TechCred to benefit both employers and potential employees.

Episode Summary:

In this episode of "Chamber Amplified" from the Findlay-Hancock County Chamber of Commerce Doug Jenkins welcomes back Tricia Valasek to dive into innovative strategies for bolstering employee retention and recruitment for businesses in Findlay and Hancock County. As explored through the Individualized Micro Credential Assistance Program (IMAP) and TechCred, they discuss how these initiatives can enhance workforce skills at no cost, presenting a golden opportunity for local businesses to elevate their employee value proposition. Beyond that, they discuss the connection between local students and future employers provided by the YouScience program, showcasing ways to bridge local talent with growing industry demands.

Key Takeaways:

• IMAP offers Ohioans the opportunity to acquire micro-credentials in technology at no cost, adding significant value to both employees and employers. 
• TechCred allows employers to access reimbursement for staff training, presenting a dual .approach alongside IMAP for broadening skill sets within organizations.
• The YouScience program serves as a bridge between education and employment, linking students to potential employers and offering them insights into viable career paths.
• Taking advantage of government-funded workforce development programs can be crucial for businesses aiming to retain talent and stay competitive. 
• Employers are encouraged to focus on creating development pathways for employees as a means of enhancing retention and demonstrating investment in their workforce.

Music and sound effects obtained from https://www.zapsplat.com

Send us Fan Mail

Join us on this unique (and short!) episode of Chamber Amplified podcast from the Findlay-Hancock County Chamber of Commerce, where a recent development has overturned the anticipated topic of discussion. Initially set to explore the new LLC regulations under the Corporate Transparency Act with legal expert Sarah Corney of RCO Law, an unexpected nationwide injunction has put these changes on hold. This episode unpacks this last-minute legal shift and its implications for LLC owners, bringing timely updates on the evolving regulatory landscape.

Given the turn of events, Doug reflects on the podcast's mission to provide valuable insights into business-related challenges and showcases the importance of staying adaptable to new developments.

Music and sound effects obtained from https://www.zapsplat.com

Send us Fan Mail

About the Guest: Cathy Nagle-Ervin of Retail Training Tools is an expert in the field of retail marketing. With experience in developing marketing strategies tailored for retailers, Cathy provides insightful guidance and practical tools for improving customer engagement and boosting sales. Her expertise includes leveraging social media, crafting interactive shopping experiences, and developing unique marketing plans even at the last minute.

Episode Summary:

In this timely episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce, host Doug Jenkins is joined by marketing expert Cathy Nagle-Ervin from Retail Training Tools to tackle a pressing concern for retailers: crafting an effective last-minute holiday marketing strategy. With the holiday season upon us, Cathy shares actionable insights and creative ideas to attract and engage Christmas shoppers, transforming them into loyal year-round customers.

Doug and Cathy explore the significance of creating targeted social media campaigns and utilizing personalized customer outreach even when time is limited. Cathy outlines the advantages of in-store stock compared to online competitors, highlighting the importance of inventory visibility and limited-time offers. Additionally, Cathy shares several inventive marketing ideas that can be implemented quickly, such as the "12 Days of Christmas" promotion and offering bundled deals combining products and services.

Key Takeaways:

• Last-Minute Marketing Opportunities: Retailers can still devise impactful, creative marketing plans even if starting late in the holiday season.
• Leverage Social Media: Utilize short, engaging videos and targeted social media ads to capture consumer attention quickly and cost-effectively.
• Urgency and Stock Visibility: Emphasize inventory availability and limited-time offers to create urgency and draw in-store traffic.
• Personalized Outreach: Employers should capitalize on existing customer data for personalized outreach, ensuring better conversion to loyal customers.
• Innovative In-Store Experiences: Introduce fun and creative in-store events, such as ugly sweater days or walking videos, to enhance customer experience and drive sales.

Resources:

• Whizbang Training Facebook Group: A resource for retailers in various industries to share and gain marketing insights.

Music and sound effects obtained from https://www.zapsplat.com

Send us Fan Mail

About the Guest:

Eric Proctor is the Chief People Officer at Blanchard Valley Health System. Eric relocated from North Carolina to Findlay and advocates for effective recruitment strategies and collective community promotion to attract talented professionals to the region.

Episode Summary:

In this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce, Doug Jenkins interviews Eric Proctor about strategies to enhance employee recruitment in Findlay and Hancock County. Discussing personal insights and professional methodologies, the conversation revolves around making the area an attractive location not only for individual professionals but also for families.

Eric shares his own recruitment journey from North Carolina to Findlay, emphasizing the importance of creating a welcoming environment and leveraging the community's charm to attract new talent. The episode delves into the collaborative efforts needed between local organizations, businesses, and community initiatives to spotlight the benefits and opportunities Findlay offers. The discussion also touches on the importance of storytelling, cultural diversity, and partnership to convey Findlay’s unique value proposition.

Key Takeaways:

• Importance of Community Appeal: For effective recruitment, it’s crucial that Findlay feels like home for new hires and their families, ensuring a supportive community and environment.
• Collaborative Storytelling: Sharing authentic stories of both long-time residents and newcomers can effectively convey Findlay's value as a place to live and work.
• Diverse Cultural Reach: Acknowledging and embracing international ties through businesses and cultural activities enhances Findlay's attractiveness and diversity.
• Recruitment Strategies: Initiatives like the trailing spouse program can offer substantial benefits in attracting and retaining professional talent by addressing family employment needs.
• Leveraging Local Assets: Highlighting Findlay’s broad offerings, including dining, education, and cultural activities, supports robust community branding and recruitment efforts.

Resources:

• Find Eric Proctor on LinkedIn (LinkedIn Profile)

Music and sound effects obtained from https://www.zapsplat.com

Send us Fan Mail

About the Guest:

Tony Hixon is a financial expert and author with a commitment to helping retirees find purpose beyond their working years. As a co-founder of Hixon Zuercher Capital Management, he has provided strategic insights into retirement planning, focusing on a blend of financial and mental readiness for life's new chapter. Tony has also authored the book Retirement Stepping Stones: Find Meaning, Live with Purpose and Leave a Legacy, which shares valuable lessons from his personal experiences and professional expertise in finance and retirement planning.

Episode Summary:

In this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce, host Doug Jenkins speaks with Tony Hixon from Hixon Zuercher Capital Management about the often-overlooked psychological aspect of retirement. The episode delves into the topic of not just being financially prepared to retire, but also mentally ready for the transition. Tony shares a moving personal story about the loss of his mother and how it catalyzed his mission to help others navigate the mental aspects of retirement, ensuring they find purpose beyond their careers.

Listeners are invited to challenge the notion of retirement as merely a time for leisure, like golfing or traveling. Instead, Tony prompts retirees to ask, "Who am I?" beyond their professional identities. Aspects such as the importance of maintaining a social network and the possibility of re-entering the workforce for fulfillment are also discussed, offering a comprehensive approach to retirement that integrates financial stability and mental wellness.

Key Takeaways:

• Retirement requires mental preparation as much as financial; knowing what you're retiring to is crucial.
• The importance of discovering and living by core personal values post-retirement was emphasized.
• Engaging in meaningful activities, such as volunteering, can significantly alleviate the void left by leaving a career.
• Social connections matter: replacing workmates with playmates is essential in retirement for mental well-being.
• Many retirees can consider a part-time return to the workforce if it aligns with their core values and purposes.

Resources:

• Tony Hixon's book: Retirement Stepping Stones: Find Meaning, Live with Purpose and Leave a Legacy
• Website: Hixon Zuercher Capital Management Coaching

Music and sound effects obtained from https://www.zapsplat.com

Send us Fan Mail

About the Guest:

Mark Dorman is an expert in business succession and exit planning. He is affiliated with Succession Plus, an organization dedicated to helping business owners transition out of their businesses successfully. With experience in guiding businesses through value maximization and transition processes, Mark has become a trusted advisor to many business owners aiming to retire effectively. Mark also hosts the Finish Big Podcast.

Episode Summary:

In this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce, Doug Jenkins delves into a topic for business owners: the impending wave of retirements as baby boomers look to transition out of their businesses. Doug is joined by Mark Dorman from Succession Plus to explore how business owners can strategically plan for these transitions. 

Navigating the future of a business post-retirement requires careful planning. With over half of privately held businesses expected to change hands within the next decade, Mark emphasizes the importance of starting the succession planning process well in advance—ideally three to five years before the intended transition. This episode covers strategies to avoid pitfalls, such as business overvaluation and insufficient preparation for sale. More critically, it examines how to ensure businesses are appealing to potential buyers by reducing risks and optimizing value.

Key Takeaways:

• Long-Term Planning: Begin planning your business succession three to five years before you wish to retire to ensure a smooth transition.
• Business Valuation: Regularly assess your business's worth. Many business owners aren't aware of their business's current market value.
• Reducing Buyer Risk: To attract buyers, work on reducing the risks in your business profile by, for example, diversifying your customer base and reducing owner dependency.
• Maximizing Value: Apart from financial metrics, improving processes and minimizing operational risks can significantly increase business valuation.
• Key Employee Retention: Maintaining a strong leadership core is crucial for attracting potential buyers and ensuring continuity once the owner exits.

Resources:

• Mark Dorman Contact Information: Email Mark Dorman at [email protected] or visit www.succession.plus/us for more information about Succession Plus.
• Phone Contact: Reach Mark directly at 330-416-9271.

Music and sound effects obtained from https://www.zapsplat.com

Send us Fan Mail

About the Guest:

Christina Muryn is the Mayor of Findlay, where she has been involved in addressing critical issues like housing, childcare, and transportation to bolster workforce development.

Episode Summary:

Join host Doug Jenkins as he delves into pressing issues affecting the local business community in Findlay, alongside Mayor Christina Muryn in this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce. Centered on housing, childcare, and transportation—the three pillars that significantly impact workforce recruitment and retention—this conversation sheds light on collaborative strategies aimed at fostering economic growth and community development. 

The episode kicks off with a discussion on housing development in Findlay Hancock County, focusing on overcoming barriers to creating more residential spaces through efficient zoning policies and tax increment financing (TIF) districts. As housing demand rises, Muryn emphasizes the significance of infrastructure investment and innovative neighborhood revitalization approaches. In the realm of childcare, the episode explores advocacy for regulatory changes to enhance accessibility and affordability.

Key Takeaways:

• Findlay is using innovative approaches like tax increment financing districts to promote housing development and revitalize neighborhoods.
• Childcare is a crucial sector requiring policy advocacy and workforce recruitment strategies to improve affordability and access.
• Strategies to enhance transportation infrastructure focus on creating connectivity through public transit solutions and pedestrian-friendly designs.
• Data-driven decisions and collaboration between city, state, and private entities are crucial for addressing workforce challenges.
• Continuous improvements and adjustments are essential for transportation initiatives to meet evolving community needs.

Music and sound effects obtained from https://www.zapsplat.com

Send us Fan Mail

About the Guest:

Carol Turchick is a recognized expert in management and leadership development, currently serving at the Center for Corporate Engagement at Ohio Northern University. With experience in crafting leadership training programs, Carol has worked extensively with various industries to enhance the effectiveness of their management teams.

Episode Summary:

In this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce, host Doug Jenkins welcomes Carol Turchick from Ohio Northern University’s Center for Corporate Engagement. The episode delves into the critical practice of promoting from within an organization, highlighting how this approach, if not executed correctly, can backfire and hinder business growth. Carol shares her many insights on the ripple effects of inadequately prepared managers on company culture and employee retention.

The discussion centers on the importance of equipping newly promoted individuals with the necessary leadership skills to succeed in management roles. Carol analyzes various pitfalls companies face, such as a lack of effective training and the missteps in choosing candidates for promotion based solely on their technical skills rather than leadership potential. She emphasizes the urgency for businesses to adapt to a rapidly changing workforce landscape, with many experienced individuals retiring and newer generations bringing different expectations and working styles.

Key Takeaways:

• The transition to management roles requires more than technical expertise; it demands leadership training to ensure new managers succeed.
• Companies should strategically select candidates for promotion, focusing on leadership potential and their ability to adapt to managerial responsibilities.
• Proper training in conflict management, decision-making, and critical thinking can be pivotal in enhancing management effectiveness.
• Organizations face challenges due to the retirement of baby boomers and need to be proactive about preparing younger employees for leadership roles.
• The presence of multiple generations in the workplace necessitates an understanding of diverse working styles and expectations to foster collaboration and productivity.

Resources:

• Center for Corporate Engagement at Ohio Northern University: cce.onu.edu

Music and sound effects obtained from https://www.zapsplat.com