Glen Chamberlain and Pom Kimber are from Chamberlain Architects, a high-end residential practice based in Melbourne.

In this episode, we discussed:

• The importance of working with the best photographers, stylists, visualisation artists and copywriters, and why they believe investing significantly to create compelling project content is worth the cost.
• How Instagram has been integral to the studio’s growth, but why they see attention moving to new channels going forward.
• Why the studio believes being helpful, educational and taking stress off the client is a key point of difference in the eyes of potential clients, no matter their budget.
• How the launch of Ruum, their new business that offers limited edition home designs with fixed upfront project costs, has revealed surprisingly effective marketing strategies that can be applied to the typical architecture practice as well.

If you’d like to learn more about Chamberlain Architects, you can visit chamberlainarchitects.com.au or follow them on Instagram at @chamberlainarchitects.

You can also learn more about Ruum at ruum.com.au, or at @ruum_living on Instagram.

If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.

This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.