5 secrets to a fully booked sales calendar: why most fitness coaches stay broke while others are drowning in leads 📱

In this episode, I'm breaking down the exact five-step formula that separates fully booked coaches from those who are constantly scrambling for their next client. It doesn't matter if you're at 10 followers or 100K – these principles are what's filling calendars for my most successful clients right now.

You'll learn why most coaches waste time with ineffective content strategies when they should be focusing on these five critical elements. I'll show you how to establish unshakeable authority in your niche, create parasocial relationships with your audience, leverage social proof that actually converts, build a growing audience through strategic ads, and implement the perfect DM process to turn followers into clients.

I'm giving you the step-by-step playbook that my 7-figure clients are using to book more calls than they can handle. Plus, I'll hand you my exact DM script that's generating millions in revenue across our coaching businesses.

Top Quotes:

"Great marketing is saying the same thing a hundred different ways. Social proof content gets the least amount of views, but the most amount of clients." (20:21)

"If you don't have a growing audience, you're going to be speaking to the same crowd over and over again." (01:21)

"Somebody's a referral. Again, treat it a little bit differently. The reason it should be treated a little bit differently is because your client is going to vouch for you. So you already know they're pre-sold." (47:30) ___ Get a FREE customized blueprint to grow your online fitness business:

https://pt-domination.com/clmm-results 

____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: 

https://www.youtube.com/@therealbrianmark

—— LET’S CONNECT:

YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Your kids are watching everything: are you someone they'll want to be like? 👀

In this episode, Kirsten and I dive deep into the reality that your children are watching, learning, and internalizing everything you do – not just what you say. We share a powerful story about one of the teens from our Young and Ambitious mentorship program who's already built a $10,000/month business because he had the right examples to follow.

The truth is, as parents, we're either becoming someone our kids want to emulate or someone they'll rebel against. If you're self-sacrificing to the point of losing your health, happiness, and identity, what message are you really sending? Too many parents are passing down generational traumas and limiting beliefs without ever taking responsibility for their own healing.

Whether you have kids now or plan to in the future, this conversation will challenge you to look at parenting from a completely different angle. It's not about being perfect - it's about being someone your child can look up to instead of searching for heroes elsewhere.

Top Quotes:

"Do I want my kid to look up to someone else, or do I want my kid to look up to me? Do I want my kid to look at men on TV and be like, 'Wow, I wish I could be like him,' or do I want my kid to look up to me and be like, 'My dad's a superhero'?" (07:09)

"You cannot express something you do not possess. And I think a lot of people, because you never fully deal with your own shit, because you're still blaming your past, you end up trying to pass down those habits, those character traits, those beliefs to the next generation." (10:33)

"We don't see the world as it is. We see the world as we are. If you find parenting incredibly hard, you feel overworked, you feel overwhelmed, you wake up in the morning with instant anxiety and stress about the day ahead, when you walk into the world, what are you gonna get? You're gonna get more anxiety, you're gonna get more stress." (08:48) ___ Get a FREE customized blueprint to grow your online fitness business:

https://pt-domination.com/clmm-results 

____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: 

https://www.youtube.com/@therealbrianmark

—— LET’S CONNECT:

YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Inside a 10K mastermind: the real coaching conversations that turn struggling fitness coaches into six-figure earners 🔥

In this episode, I'm taking you behind the scenes of a real coaching call with my 10K mastermind clients. You'll hear the raw, unfiltered conversations I have with online fitness coaches who are in the trenches building their businesses right now. From promoting challenges and creating content that converts to handling DMs and scaling to multiple five figures per month, I'm giving direct, no-BS advice to help them break through to the next level.

Whether you're stuck at 3K months or pushing to break 15K, these are the exact strategies I'm using with my highest-performing clients. The best part? You get to hear their real wins and challenges, along with my unfiltered feedback on what's actually working today. If you want to know why some coaches struggle for years while others scale rapidly, this episode pulls back the curtain on the difference-makers.

Top Quotes:

"Great marketing is about finding a hundred different ways of saying the same thing." (02:11)

"When your audience grows, the game changes.” (16:52)

"I don't change things that are working. So if you came to this call and you're like, I can't sign clients, nobody's reaching out, my content is not converting, I think we'd be having that conversation." (06:19) ___ Get a FREE customized blueprint to grow your online fitness business:

https://pt-domination.com/clmm-results 

____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: 

https://www.youtube.com/@therealbrianmark

—— LET’S CONNECT:

YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Are you operating from fear or love? The hidden reason why some succeed while others fail 🔥

In this episode, I'm exposing the real difference between people who achieve massive success and those who keep spinning their wheels. It's not about strategies, blueprints, or even work ethic - it's about where you're operating from on a daily basis.

Two people can follow the exact same plan but get completely different results. Why? Because one is coming from a place of fear, while the other is coming from a place of love. Most people try to change their results by focusing on external circumstances - posting more content, sending more DMs, working longer hours. But the truth is, your outer world is just a reflection of your inner world.

Your morning routine isn't enough. Those 30 minutes of affirmations won't override the 15.5 hours you spend secretly doubting yourself, harboring resentment, or living in fear. It's time to do the deep inner work - to unbecoming who you thought you were and remembering who you truly are. When you operate from a place of love, abundance naturally follows.

Top Quotes:

"You cannot change your default emotional state by doing 30 minutes of affirmations per day. You're trying to undo 25 to 30 to 40 years of trauma with 30 minutes of affirmations per day. That's fucking insane." (06:41)

"The world without is a reflection of the world within, which is why Cole and I are able to stand here and speak greatness into you guys because we have seen it in ourselves, and so it's easy for me to see it in you." (17:00)

"This isn't about becoming, it's about unbecoming. Why? Because when you came out as a baby, you didn't speak any language. You just came out as a baby, fresh slate... You came out as a blank slate. Remember when you were a kid and you didn't have any fear?" (22:06) ___ Get a FREE customized blueprint to grow your online fitness business:

https://pt-domination.com/clmm-results 

____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: 

https://www.youtube.com/@therealbrianmark

—— LET’S CONNECT:

YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Are you stuck in the hustle trap? Why the most successful online coaches are changing their approach 🔥

In this episode, I'm getting raw about a major shift in how I'm approaching life and business. For years, I've been the poster child for the grind - working 14-hour days, always being available to clients, and making my business the center of my entire existence.

But I've realized something profound: even after hitting million-dollar months back-to-back-to-back, the quality of my life wasn't improving. I was making bank but missing out on actually LIVING. I'd lost that childlike ability to enjoy simple things like playing football, golfing, or just having fun without it being tied to work.

The truth is, the entrepreneurial game never ends. There's always another goal, another milestone, another achievement. If you're waiting to enjoy life "once you make it," you'll be waiting forever. So I'm making a radical change - and challenging you to do the same. Because what's the point of building a successful fitness business if you're not actually experiencing the freedom it's meant to provide? 🤔

Top Quotes:

"If you're an entrepreneur, the game literally never ends... so why not enjoy yourself along the way?" (14:34)

"I'm starting to realize that I want to enjoy the journey while I'm on it... instead of holding off until the end." (13:41)

"If you're an entrepreneur, the game literally never ends. If you're a mom, the game literally never ends. If you have your own business, the game never ends..." (14:34) ___ Get a FREE customized blueprint to grow your online fitness business:

https://pt-domination.com/clmm-results  ____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: 

https://www.youtube.com/@therealbrianmark

—— LET’S CONNECT:

YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

From self-doubt to unstoppable: this coach reveals how he finally broke through after months of self-sabotage 🔥

In this episode, I sit down with my client Max who went from having just 100 Instagram followers to consistently hitting $6.5K months and now traveling the world living his dream. But his journey wasn't the overnight success story you might expect.

For the first 7-8 months in my program, Max was stuck in a cycle of self-sabotage - getting momentum for a month, then falling off for two. He'd stop asking questions, wouldn't attend coaching calls, and constantly let limiting beliefs derail his progress. The crazy part? He finally reveals what flipped the switch for him.

We dive deep into the dangerous mindset trap of becoming "the biggest fish in a small pond" and why you need to constantly seek environments that challenge you to grow. The truth is, there are three levels to mindset development, and most coaches never make it past level two - but that third level is where the real magic happens. 🚀

Top Quotes:

"You will not fucking fail if you don't quit, or if you quit, that's the only way you're ever gonna fail." (17:49)

"I don't want to be the king of a small pond, I want to be the fucking king of the ocean." (14:05)

"Level three, which I told you you need to get to, is I'm so fucking confident I'm going to be successful that nothing will fucking stop me. " (15:08) ___ Get a FREE customized blueprint to grow your online fitness business:

https://pt-domination.com/clmm-results 

____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: 

https://www.youtube.com/@therealbrianmark

—— LET’S CONNECT:

YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Your mindset is the ultimate business strategy: see why 99% of coaches fail because of this one thing 🧠

In this episode, I'm breaking down the REAL difference between online coaches who crush it and those who stay stuck. I just came back from the Elite Mansion Mastermind event, and let me tell you — when two people follow the exact same blueprint but get completely different results, it all comes down to one thing: state management.

I introduce you to two characters: Negative Nelly and Optimistic Oli. Both post content that gets 100 views. Both book sales calls that don't convert. But their REACTIONS to these identical circumstances create entirely different outcomes. One spirals into frustration while the other sees opportunity and keeps pushing forward.

The game-changing mindset shift you’ll learn in this episode will completely transform how you respond to setbacks, rejection, and the inevitable challenges of building your business. Because when you master your mental state, success becomes inevitable. 🔥

Top Quotes:

"When two people walk the same pathway and one person gets the result and one person doesn't, it has nothing to do with the pathway and everything to do with the person." (9:04)

"Do not seek what's true, seek what's useful." (4:22)

"What makes the difference between somebody that succeeds and somebody that fails? I boiled it down to a very simple concept, and the concept is called state management." (0:52) ___ Get a FREE customized blueprint to grow your online fitness business:

https://pt-domination.com/clmm-results 

____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: 

https://www.youtube.com/@therealbrianmark

—— LET’S CONNECT:

YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Stuck in your fitness coaching business? This one mindset shift can unlock everything 🔑

In this episode, I'm going through rapid-fire coaching with my clients who are trying to scale their online fitness businesses. Whether you're making $5K, $10K, or pushing toward $100K per month, the same principles apply.

One client was working harder than ever but seeing FEWER results. Another was stuck in social media doom-scrolling that was secretly stealing 2.5 hours of her day. And several others were making the classic mistake that's killing their growth potential.

The truth is, most online coaches overcomplicate everything. They're constantly chasing new strategies when they should be doubling down on what's already working. Stop trying to "fix" what isn't broken and start optimizing the two things that actually move the needle: your time and your skills.

Top Quotes:

"We don't solve a problem that doesn't need to be solved. When shit's working, we keep doing the shit that's working." (41:46)

"There's only two things you need to do... One, number one is optimize your time, which you've done. Number two is improve your skills. Those are the only two things that will get you to the next level." (37:03)

"You can view social media as a consumer or a producer. I view social media as a producer. So when I go on social media, I'm very intentional." (13:05)  ___ Get a FREE customized blueprint to grow your online fitness business:

https://pt-domination.com/clmm-results 

____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: 

https://www.youtube.com/@therealbrianmark

—— LET’S CONNECT:

YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

To the warriors doing the work while no one's watching: I see you and your success is inevitable 👊

In this episode, I'm speaking directly to the real entrepreneurs who are in the arena right now - the ones grinding day in and day out to make their dreams a reality while everyone else sits on the sidelines. If you're feeling alone in your journey, putting in 10+ hour days behind your computer screen with nobody around you who truly understands the sacrifice, this one's for you.

I know what it feels like to be the only one fighting for your vision. But I want you to remember why this journey is worth every struggle, every moment of overwhelm, and every sleepless night. When you help someone transform their body, you're not just changing their life - you're creating a ripple effect that impacts generations.

The path of entrepreneurship can feel isolating, but you are not alone in this fight. And if you make the decision that no matter what adversity comes your way, you'll never surrender, never bend the knee, and never give up... your success isn't just possible, it's fucking inevitable. 🔥

Top Quotes:

"I just want you to know that I see you. And I also want you to know that you're not alone." (1:00)

"When you help somebody lose 50 pounds and they keep it off, and as a result of keeping it off, they pass down those habits to their kids. And because they made themselves healthier, now their kids are going to be healthier as a result." (2:48)

"There is not a force on this planet that can stop you from achieving your goals." (4:28) ___ Get a FREE customized blueprint to grow your online fitness business:

https://pt-domination.com/clmm-results 

____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: 

https://www.youtube.com/@therealbrianmark

—— LET’S CONNECT:

YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Trapped in the hustle loop? Here's how to build a real business that scales to $100k per month 🔥

In this episode, I'm breaking down the exact business model that's helped 20 of my clients scale to over $100,000 a month as online fitness coaches. The truth is, most coaches are stuck in the hustle loop - growing their income only by working more hours and doing $4/hour tasks that keep them trapped.

I reveal the "freedom formula" that shows you exactly what your business should look like at each revenue milestone - from the first three critical hires that help you escape the daily grind at $30K/month to the complete leadership structure that gives you unlimited freedom at $100K/month. This isn't theory - I show you exactly what positions to hire, how much to pay them, and how to train them properly.

The best part? I don't just show you how to build the team - I reveal how to create unlimited leads through properly managed ad systems that deliver 3-4X return on ad spend. Because once you've got the right team handling your business, all you need to focus on is what actually matters: marketing and coaching.

Top Quotes:

"Your business will never build to 100k if you, as the CEO, are doing $4 an hour tasks. It'll never happen." (08:18)

"Business is about knowing what problem to solve and what order to solve those problems in. You can solve the right problem in the wrong order, you still won't grow." (26:27)

"At this level, you focus on what actually matters in your coaching business. Marketing and coaching. No matter what level you are at, these are the two things that you must become an absolute master at." (31:22) ___ Get a FREE customized blueprint to grow your online fitness business:

https://pt-domination.com/clmm-results 

____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: 

https://www.youtube.com/@therealbrianmark

—— LET’S CONNECT:

YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark