Caleb Clark and Tonny Lam, the millennial-aged founders of Hook + Ladder, a digital marketing,and lead generation agency in Calgary, Alberta, used a different calculus when they decided to start playing Great Game™ in February 2020.
Their business was booming. They had just about tripled their revenues and their number of employees from 2018 to 2019. But they realized what had got them there wasn’t enough to get them to where they wanted to go.
They saw Great Game as a path to help them reach their long-term goals and impact on their community. So, they made the bold move of hiring a coach, Catherine Fitzgerald, and began implementing The Game with their team on February 23, 2020.