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"Charles E. Hires and the Drink that Wowed a Nation" with Bill Double
Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer - launched 10 years before Coca-Cola - blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as "a tycoon with the soul of a chemist."
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By PCN - Pennsylvania Cable Network
4.5
6666 ratings
Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer - launched 10 years before Coca-Cola - blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as "a tycoon with the soul of a chemist."
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