In this episode of the Samson Strength Coach Collective, Charles Kenward of Incarnate Word University joins us to break down the nuanced relationship between teaching and coaching. As someone running both Olympic and football strength programs solo, Charles brings a unique lens on time management, communication, and athlete development. He emphasizes how the weight room isn't just for physical training—it's a classroom, a community, and a space where leadership is formed.

He shares how trust and understanding—knowing a coach’s or athlete’s middle name, as he says—are the foundation for effective coaching. Charles walks us through how his methods evolve as athletes mature and how empowering seniors to become teachers in their own right builds sustainable culture and performance.

Key Takeaways:

• Charles Kenward runs both Olympic and football strength programs at Incarnate Word University.
  

• The weight room should be a place of community, teaching, and leadership development.
  

• Teaching is the foundation of coaching—athletes must first learn before they can perform.
  

• Seniors are empowered to become teachers to freshmen, reinforcing knowledge and accountability.
  

• Building strong, trusting relationships with both athletes and coaches is critical.
  

• Intimacy in basketball training creates different dynamics than football.
  

• Understanding anatomy enhances coaching decisions and athlete development.
  

• Coaches should balance being both mentors and friends to athletes.
  

Quote: “You can’t coach anyone until you really know them… at least know their middle name.” — Charles Kenward