Lawyer Boss Life

Chat as a Lead Source with Ted DeBettencourt

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In this episode, Alay and Ted discuss: 
  • AI vs. human-driven chat
  • How customer experience still requires a human touch. 
  • Increasing the close rate between leads and intake.
    • Key Takeaways: 
    • A good human chat service can make your digital marketing and law service stand out from the pack. 
    • People still want an empathetic person to relate to what they’re going through, rather than just AI. 
    • In the legal field, people want to know that they’re in the right place, with the right firm for their situation. 
    • Phone leads should be your primary source, but chat leads should be #2.
    • Most law firms say their intake is great, but it is broken in about 50% of cases, and they don’t know it.

      •  

      Tweetable Moments:
      • “What makes us different is we’re human-powered. So our motto is butts, not bots. That’s butts in the seat, not bots in the cloud.” —  Ted DeBettencourt
      • “I use AI pretty much every day now, and I would have a really hard time wrapping my head around taking my client experience and giving that to an AI chatbot. As good as they are, they’re not there yet.” —  Alay Yajnik
      • “What we find is when we use humans, we’re able to get our firms a lot more leads.” —  Ted DeBettencourt
      • “It’s so much easier to talk to a real person on chat than just to fill out some form.” —  Alay Yajnik

        •   

        Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

        Connect with Ted DeBettencourt: 

        Website: https://juvoleads.com/ 

        LinkedIn: https://www.linkedin.com/in/theodoremdebettencourt 


        Connect with Alay Yajnik: 

        Podcast: http://lawyerbusinessadvantage.com/ 

        One Page Strategic Plan: LawFirmSuccessGroup.com

        Email: [email protected]

        LinkedIn: linkedin.com/in/alayyajnik

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