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Marisa Reeves from SOCO Realty shares expert insights on managing real estate tech stacks effectively to streamline operations and increase efficiency. We explore how to evaluate current systems, when to make changes, and strategies for implementing new technology successfully.

• The average real estate agent uses 15 apps, but most only utilize them to 40% capacity
• Evaluating tech effectiveness by examining system metrics and observing staff workflows
• Identifying double-handling and inefficient processes as indicators of problems
• Staff complaints as early warning signs that systems aren't working properly
• The importance of reviewing current system updates before switching to new platforms
• Financial considerations – keeping tech expenses under 30% of business revenue
• Strategies for convincing leadership to invest in necessary technology
• Change management approaches that focus on the "why" behind new implementations
• Free tools like Calendly, Zapier, and video platforms that can improve efficiency
• Industry benchmarks – 100 properties per head with potential to reach 150+ with proper tech utilization

If you have questions about optimizing your real estate tech stack, reach out to us for more detailed guidance and support.

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