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We sit down with Ellen Bathgate of Content Collab to unpack a practical framework for property management marketing: five content categories, 90-day planning, and choosing a primary platform. We dig into authenticity, AI transparency, batching evergreen posts, and how consistency beats volume across Instagram, LinkedIn, and Facebook.

• who Content Collab helps and how the services work
• how to outsource content yet keep your own voice
• why being social matters more than perfect scheduling
• four common content roadblocks and simple fixes
• five categories for easier ideation and planning
• batching evergreen reviews and newsletters
• carousels versus video performance by platform
• the pratfall effect and building trust with raw video
• AI avatars, disclosure, and the trust recession
• choosing a primary platform and repurposing
• moving audiences to owned assets like email and apps
• practical weekly cadence and testing frameworks

Follow Ellen on Instagram to catch upcoming webinars and templates for property managers

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is sponsored by Property Assist.

Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all!

Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service

www.propertyassistwa.com.au

This podcast is kindly sponsored by The Grout Guy. 

The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.

Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!

Support the show

Send us a text

We explore how breathwork and NLP help property managers and business owners regulate stress, reframe triggers, and build real confidence that shows up in client service and team culture. Practical steps, honest talk on accountability, and simple ways to reset your system during a chaotic day.

• what NLP is and how it rewires unhelpful patterns
• breathwork as a science-based tool for nervous system regulation
• why stress hits property managers harder and how to respond
• the difference between reaction and release in sessions
• confidence as a byproduct of a calm nervous system
• the wheel of life to spot hidden stressors at home and work
• the role of fun, hobbies, and changing routines for resilience
• movement, music, and micro-resets to shift state fast
• seeking honest mentors over comfort and coddling
• leadership behaviors that shape team wellbeing and performance
• how to try breathwork privately or in groups without oversharing

Go reach out and give them a follow and see what it’s all about. Any questions, reach out to her or me and keep an eye out for any retreats that we’ve got because they will be a great experience for you to come along and do that in a beautiful setting with other property managers

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is sponsored by Property Assist.

Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all!

Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service

www.propertyassistwa.com.au

This podcast is kindly sponsored by The Grout Guy. 

The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.

Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!

Support the show

Send us a text

We talk with Daria about leaving a stable job to launch Local Property Partners, the real emotions behind that leap, and how she’s building leads through relationships and raw video. We share the tools, targets, and mindset that keep a young business moving.

• quitting a job to choose ownership and control
• confidence and cash buffers as early fuel
• honest highs and lows in the first six weeks
• defining productive days and tracking momentum
• setup realities for licenses, trust accounts, memberships
• vision for a nontraditional, partner-style team
• networking and BNI over cold calls and drops
• short, raw video as the marketing engine
• simple stack with Property Tree, ClickUp, Inspection Manager
• realistic targets: four new doors per month and break-even math
• integration trade-offs, CRMs, and keeping systems simple
• brand naming that matches future growth

Follow Daria at Local Property Partners and reach out if you need a push to start. “If you’re thinking about setting up on your own or making that leap, you will enjoy this listen"

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is sponsored by Property Assist.

Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all!

Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service

www.propertyassistwa.com.au

This podcast is kindly sponsored by The Grout Guy. 

The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.

Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!

Support the show

Send us a text

We share a simple way to turn award season from a scramble into a calm, year‑round practice. The focus is on documenting wins, making impact visible, and learning from finalists so submissions become a by‑product of good habits.

• why awards feel grueling and how reflection helps
• a shared brag file to capture proof as it happens
• what evidence to save: testimonials, screenshots, videos, KPIs
• making impact public across social, email signatures and signage
• using social as a memory bank for submissions
• studying finalists for patterns and standards
• building weekly and monthly habits to maintain momentum

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is kindly sponsored by The Grout Guy. 

The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.

Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!

Support the show

Send us a text

In this episode, leadership expert Dr. Nancy Pacivich joins the host to discuss how property managers can become more effective leaders. They explore the importance of self-awareness, psychological safety, and delegation in building high-performing teams. Nancy shares practical strategies for fostering trust, supporting neurodiverse staff, and encouraging accountability. The conversation highlights the value of curiosity, empathy, and open communication in overcoming workplace challenges and preventing burnout. Listeners gain actionable insights on creating supportive environments where both employees and businesses thrive, making this episode essential for new property managers seeking to upskill their leadership abilities.

• Leadership as an inside-out process focused on self-awareness, values, and purpose.
• The importance of psychological safety in the workplace for employee engagement and growth.
• The role of curiosity and empathy in effective leadership and team dynamics.
• The significance of delegation and role clarity in leadership practices.
• The impact of self-awareness on leadership effectiveness and organizational success.
• Strategies for fostering a culture of accountability and continuous improvement.
• The challenges of engaging leaders who lack self-awareness or resist seeking help.
• The need for tailored support for neurodiverse individuals in professional environments.
• The relationship between leadership practices and business outcomes, including productivity and employee satisfaction.
• The evolving definition of leadership in various contexts, emphasizing collaboration and partnership over authority.

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is sponsored by Property Assist.

Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all!

Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service

www.propertyassistwa.com.au

This podcast is kindly sponsored by The Grout Guy. 

The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.

Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!

Support the show

Send us a text

We explore how to turn free education into a growth engine. Lauren Thumwood shares a practical blueprint for investor nights, why granny flats matter now, and how livestreaming multiplies reach while fueling months of content and stronger client ties.

• roots in a family real estate business and service mindset
• creative content workflow using Canva and simple tools
• why granny flats unlock second income on non-subdivisible blocks
• in-person plus livestream to balance connection and scale
• recording and clipping for evergreen social and email funnels
• overcoming event fears on turnout, cost, and logistics
• targeted database calls to match topics to owners’ needs
• team roles across PM, sales, and marketing for quality delivery
• future topics including sustainability, health checks, SMSFs
• free education as a core value and brand promise

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is sponsored by Property Assist.

Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all!

Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service

www.propertyassistwa.com.au

This podcast is kindly sponsored by The Grout Guy. 

The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.

Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!

Support the show

Send us a text

We sit down with Karlie from Boutique Realty in Perth to unpack how a modern BDM drives growth across sales, onboarding, and property management. We map the tools, scripts, and handover routines that keep owners confident, PMs informed, and marketing consistent.

• BDM background vs property management experience
• In‑person appointments vs online meetings
• High volume vs high value market dynamics
• Social, website, and sales database lead sources
• CRM choices: IRE/BDM (Reapit) vs Phoenix
• Light automation plus phone-first follow-up
• Onboarding flow from appraisal to lease
• Capacity triggers and task splitting
• PM trust via weekly huddles and visibility
• Post‑handover boundaries and owner support
• 12‑month touchpoints and investor audits as strategy

If anyone needs to reach out to myself or Karlie, just send through a message. We’re always very happy to help.

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is sponsored by Property Assist.

Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all!

Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service

www.propertyassistwa.com.au

This podcast is kindly sponsored by The Grout Guy. 

The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.

Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!

Support the show

Send us a text

We explore why “figure it out” onboarding fails and how a six‑module, AI‑supported framework helps new and experienced PMs close skills gaps, stay compliant, and work with clarity. Beau Miller shares the Laire program, the Legislation Guru, and practical ways to turn AI into targeted training and better client outcomes.

• recurring onboarding gaps that stall growth
• six-module structure and staged skill-building
• AI skills analysis to reveal unknown unknowns
• weekly webinars and light, practical homework
• legislation updates via the “Legislation Guru”
• differentiating proposals and CMAs with AI research
• focusing AI on defined problems and workflows
• results from the first five months of Lair
• who should enroll and how leaders get visibility
• coaching that builds confidence and healthy team culture

Reach out to Beau for a demo: “Can people reach out to you and say, actually, Beau, can you, you know, do a demo for us in our office?” “Yeah… we are launched.”

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is sponsored by Property Assist.

Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all!

Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service

www.propertyassistwa.com.au

This podcast is kindly sponsored by The Grout Guy. 

The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.

Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!

Support the show

Send us a text

I reflect on my guilt-free 20-year business journey that's been surprisingly drama-free compared to the roller coaster experience many entrepreneurs describe.

• Don't sweat the small stuff - budget for issues and solve problems quickly to avoid stress
• Make quick decisions rather than overthinking - "don't worry about making the right decision, just make the decision right"
• Stay curious by attending demos and networking events even when not planning immediate changes
• Learn from peer-led mentoring, not just from trainers who haven't recently been in your position
• Implement weekly "one percenters" - small consistent improvements that compound over time
• Create a supportive culture where team members aren't penalized for honest mistakes
• Avoid stubborn thinking that prevents you from learning new approaches
• Balance expert training with practical knowledge from peers facing the same challenges

If you're struggling with your business or feeling stuck, reach out to me. I'm always happy to chat with no agenda, or you can explore more structured support through PM Collective with our weekly one-percenters, fortnightly check-ins, and direct access to personalized guidance.

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is kindly sponsored by The Grout Guy. 

The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.

Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!

Support the show

Send us a text

Marisa Reeves from SOCO Realty shares expert insights on managing real estate tech stacks effectively to streamline operations and increase efficiency. We explore how to evaluate current systems, when to make changes, and strategies for implementing new technology successfully.

• The average real estate agent uses 15 apps, but most only utilize them to 40% capacity
• Evaluating tech effectiveness by examining system metrics and observing staff workflows
• Identifying double-handling and inefficient processes as indicators of problems
• Staff complaints as early warning signs that systems aren't working properly
• The importance of reviewing current system updates before switching to new platforms
• Financial considerations – keeping tech expenses under 30% of business revenue
• Strategies for convincing leadership to invest in necessary technology
• Change management approaches that focus on the "why" behind new implementations
• Free tools like Calendly, Zapier, and video platforms that can improve efficiency
• Industry benchmarks – 100 properties per head with potential to reach 150+ with proper tech utilization

If you have questions about optimizing your real estate tech stack, reach out to us for more detailed guidance and support.

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is sponsored by Property Assist.

Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all!

Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service

www.propertyassistwa.com.au

This podcast is kindly sponsored by The Grout Guy. 

The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.

Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!

Support the show