Struggling to turn followers into clients? Your shortcut to smarter marketing. Learn how to blend organic content and paid ads into one powerful strategy that builds trust and gets results.

We dive into why organic content, like social media posts, behind-the-scenes videos, and client testimonials, is your secret weapon for building credibility and long-term relationships. It’s all about showing up consistently, offering value, and letting people get to know the real you and what your business stands for. 

Of course, organic alone won’t always bring in the leads you want, especially when you’re trying to scale. That’s where paid ads come into play. This episode walks you through using Facebook lead ads the smart way, so you’re not just throwing money at boosted posts and hoping for the best.

You’ll also learn how to make these two strategies work together instead of in silos. For example, using organic content to build familiarity and trust, then using paid ads to retarget those warm leads with a compelling offer, like a free consultation or property assessment. This creates what’s known as funnel synergy, where people are nurtured by your content and guided naturally toward taking the next step.

If you’ve ever felt like your marketing is hit-or-miss, or you’re stuck trying to post on social media and learn ads on your own, this episode will give you clarity. You’ll get a practical, step-by-step look at how to show up online in a way that’s sustainable, strategic, and effective. 

“Visibility, trust, and persistence are the keys to growing your business, and when you show up everywhere, your clients will start to notice, I promise you that”

- Kylie Walker

We explore:

• Comparison of organic content and paid advertising in property management
• Importance of a holistic marketing approach
• Role of organic content in building trust and authority
• Benefits of paid ads for immediate visibility and lead generation
• Synergy between organic content and paid ads in marketing strategies
• Actionable tips for implementing effective marketing strategies
• Importance of consistency in posting organic content
• Use of retargeting ads to engage potential clients
• Strategies for testing and refining marketing efforts
• Services offered for managing social media marketing and lead generation

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Growth - It’s the one word on every property management business owner’s lips right now but also the one thing that feels harder than ever to achieve. Whether it’s privacy laws, limited building activity, or just the competition out there, growing a rent roll today is tough.

Growth isn’t just about more properties; it’s about smart decisions, financial strategy, and knowing when and how to invest in your business. Buying a rent roll can be an incredible growth strategy but only if your current business is strong and your systems are ready to scale. If you don’t have a plan to keep and replace the properties you lose, growing your rent roll can end up costing you more than it makes.

Don’t wait until you need to grow. Get your business in order now! Whether that’s cleaning up your books, revisiting your team structure, or building better relationships. You’ll be more profitable, better prepared for opportunities, and in a position to say YES when that ideal rent roll pops up. 

In this episode I chat with Steven Marinucci who is a trusted advisor in the commercial banking sector, with a specialised focus on rent roll funding for the real estate industry. Known as the go-to banker in this niche, Steven brings years of experience and a deep understanding of the unique challenges and opportunities facing real estate agencies. His passion lies in structuring tailored financial solutions that empower businesses to grow sustainably and maximise their potential.

Steven breaks down everything you need to know about financing a rent roll, and why chasing growth without a plan can do more harm than good. From cash flow strategies to retention tips and acquisition readiness, this is a masterclass in building a sustainable and scalable rent roll.

“  You have to remember that 10% of your managements are getting lost every year. Through sales, through mismanagement, through people moving back in, it's around that 10% mark. And if you don't have a plan to replenish that, the bigger you get, the more you need to replenish. So at a thousand managements, you need to find 100  managements every year”  - Steven Marinucci

We explore:

• Why so many property management businesses are struggling to grow right now
• Why you keep losing managements each year and what you need to do to replace them
• The biggest mistake people make when buying a rent roll and how to avoid it
• Why organic growth is critical before you ever consider an acquisition
• Why property management only businesses struggle to scale and what to do instead
• How location, profitability, and proximity impact your rent roll’s value
• What banks really look at when approving finance for a rent roll purchase
•  How to clean up your P&L and financials to prepare for a future opportunity
•  The biggest red flags that slow down or block financing altogether
• How to run a leaner business by rethinking staffing, software, and outsourcing
• Real tips for making money with a 300 property rent roll without overspending
• Why you need to get your finances sorted before the perfect rent roll comes up for sale

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Steven Marinucci

https://www.linkedin.com/in/steven-marinucci-marra-finance/?originalSubdomain=au

https://marra.finance/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

AI is changing how people search for property managers. Are you showing up where it counts?

Discover how tools like ChatGPT are reshaping the way potential clients find and engage with your business. You’ll get easy-to-implement strategies to boost your visibility in AI-powered searches, no tech background required.

In this episode of the Property Management Podcast, I dive into the impact that AI tools like ChatGPT and Gemini are having on our industry. As a former sports journalist and co-owner of a $1 million real estate brand, I’m passionate about helping property managers adapt and thrive. I talk about why it’s so important for businesses to adjust their strategies to stay visible in AI-driven searches. 

I share practical tips like using natural, conversational language, weaving in local content, keeping your info fresh, and building strong authority signals. Plus, I introduce a free cold calling ChatGPT tool I’ve created to help you communicate more effectively with clients and prospects. My goal with this episode is to empower women in property management to grow their businesses while balancing career and family life.

“AI is changing how people search. More and more property owners, investors, and potential clients are skipping traditional Google searches and going straight to AI tools like ChatGPT, Gemini, and even AI-powered voice assistants.”

- Kylie Walker

We explore:

• The impact of AI tools like ChatGPT and Gemini on property management and real estate searches.
• Strategies for adapting business practices to improve visibility in AI-generated search results.
• Importance of using natural conversational language in content creation.
• The significance of incorporating local content to enhance search relevance.
• The necessity of maintaining consistent and current content for digital trust.
• Leveraging authority signals from media features to boost credibility in AI searches.
• The shift from traditional search engines to AI platforms for information retrieval.
• Resources are available for improving cold calling and communication skills in the property management industry.
• Empowering women in the property management sector to balance career and family while growing their businesses.
• The future of online visibility focuses on relevance and helpfulness rather than just search engine rankings.

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

What if growing your rent roll wasn’t about more doors but about smarter numbers?

Many property management business owners get caught in the growth trap chasing more properties without realising that profit per property is the true measure of success. If you’re serious about building a sustainable, sellable, and profitable rent roll, understanding and improving your AAMI (Average Annual Management Income) is non negotiable - AAMI is one of the most important metrics every business owner should be tracking.

If you’ve ever focused more on “how many properties” you manage instead of how profitable each one is, this episode is going to be a game changer!

We chat with  Aaron Emery who is a property management strategist and business consultant with nearly two decades of hands-on experience in the real estate industry. He works closely with agencies to improve operational efficiency, profitability, and team performance delivering tailored solutions through operational audits, rent roll due diligence, and growth focused business planning. Aaron specialises in uncovering new revenue opportunities, cutting unnecessary costs, and supporting agency owners through expansion, diversification, and performance improvement. 

Aaron breaks down AAMI in simple terms what it means, how it impacts the value of your business, and the practical ways to improve it, especially if you’re thinking about selling your rent roll. From setting smarter fees to tightening up your systems and charging for the services you’re already providing, this conversation is packed with real world examples you can start implementing.

“  Always go in as high as you possibly can in your marketplace with your management fees. It stands to reason. If you have a combination of low management fees and lower rents, well then your double a MI is not going to be very high. So the two main focus areas should be a decent management fee. I always like to aim for around that 7%. But of course that's going to determine where you are in Australia and what your average might be for the area. But just aim to always get the absolute highest management fee that you can get” -Aaron Emery

We explore:

• What AAMI (Average Annual Management Income) actually is and why it matters for your business
• How to calculate AAMI in your own business 
• The difference between management revenue and auxiliary fees and how both affect rent roll value
• Smart strategies to increase AAMI without adding more doors
• Common income leaks in rent rolls and how to fix them
• Why auditing your rent roll regularly can dramatically increase profit and prevent loss
• Aaron’s top auxiliary fees to add (and what agencies are currently charging across Australia)
• What buyers look for when assessing your rent roll and how to prepare in advance
• How Aaron’s free AAMI calculator can help you track your income potential right now

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Aaron Emery 

https://www.linkedin.com/in/aaron-emery-2b2010a3/?originalSubdomain=au

https://www.rentrollmastery.com/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Discover how to turn Facebook ads into a powerful engine for brand visibility, lead generation, and long-term business growth. 

Whether you've dabbled in ads before or written them off as a waste of money, this episode offers a fresh perspective backed by real-world results from a million-dollar real estate brand.

The discussion kicks off by tackling the common frustration many property professionals face—spending money on Facebook ads with little to show for it. The truth? It’s not the platform that’s failing; it’s the strategy. Learn how Facebook ads, when done right, can be used to build brand recognition, grow your database, and attract high-quality leads.

With a focus on Facebook’s powerful targeting tools, the episode explores how to reach the right audience based on age, location, interests, and life events. This allows your message to be delivered to people who are already likely to need your services, helping your brand stay top of mind until they’re ready to take action. 

Listeners are also warned about common pitfalls like boosting posts without a strategy or expecting instant results. Effective campaigns require thoughtful planning: clear objectives, defined audiences, engaging creative, and a reliable follow-up system. Just like building trust in person, digital trust takes time. 

Measuring success is also covered, with key metrics outlined such as reach, impressions, video views, click-through rates, cost per result, and engagement. But the biggest takeaway? Prioritise brand visibility. The more people who know your brand, the more opportunities you'll create in the long run.

“This isn't just about shouting out into the void; it's about putting your message and your brand in front of exactly the right people at exactly the right time.”

- Kylie Walker

We explore:

• Effective use of Facebook ads in property management and real estate
• Common misconceptions about Facebook advertising
• Personal experiences and strategies for successful ad campaigns
• Importance of brand awareness in marketing
• Targeting capabilities of Facebook and Instagram for reaching specific demographics
• Common mistakes made by agents and business owners in Facebook advertising
• Importance of structured ad campaigns with clear objectives
• Understanding the time needed to build trust and convert leads
• Key metrics to track for measuring the success of Facebook ads
• Viewing Facebook ads as a brand-building tool rather than just a lead generation tool

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

What happens when you spend years building a business, only to realise you're not set up to sell it, or worse, you’ve been losing income without even knowing?

Many real estate business owners don’t think about selling until they’re ready to walk away and by then, it’s often too late to fix what’s broken. Trust accounts might not be compliant, agency agreements might be invalid, and hidden income could be slipping through the cracks.

Whether you’re buying a rent roll or preparing to exit, the way you handle this process directly impacts your business’s value, your peace of mind, and your financial future. 

In this episode I chat with James Dalton who is a seasoned real estate consultant who formerly led Neil Dalton Consulting, a boutique firm specialising in trust auditing, due diligence, rent roll advisory, and business improvement. The NDC brand is now owned and operated by HD&U.

James shares practical tips and real life stories that show exactly why preparation, professionalism, and proper support make all the difference when buying and selling a rent roll.

  If you're going to buy a rent roll, you need to really think through the return on investment associated with buying that rent roll. And then in addition to that, there's the actual merger of that rent roll into your business - James Dalton

We explore:

• What due diligence really means when buying a rent roll and what happens if you skip it
• The most common mistakes real estate agencies make during a rent roll sale
• What hidden risks and income gaps might be hiding in your portfolio
• Real life compliance red flags that can cost your business tens of thousands of dollars
• Why rent roll agency agreements and assignment clauses are often incomplete or invalid
• How legislation changes are pushing older business owners to sell
• Why you need to start preparing at least 12 months before selling your rent roll
• The power of building strong relationships between buyers and sellers during a sale
•  Real estate specific tips on retention periods, transition support, and legal contracts
• How a lack of internal systems can cost you time, stress, and serious money

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With James Dalton

https://www.linkedin.com/in/james-dalton-79596914/?originalSubdomain=au

https://www.hdandu.com.au/

https://www.linkedin.com/company/hdandu/posts/?feedView=all

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Email marketing is one of the most overlooked tools in the real estate industry, but it's also one of the most powerful. Unlike social media, where you're at the mercy of algorithms, email gives you direct access to your audience and the chance to build genuine, long-term relationships.

Whether you're nurturing cold leads, showcasing your expertise, or keeping clients in the loop, email lets you stay front of mind in a personal and consistent way. It's not just about selling, it's about creating value that builds trust and drives action.

In this episode, I’m diving into how to turn your inbox into a lead-generating, relationship-building machine with the right strategy behind it.

I’ll walk you through the basics of building an email list, creating consistent value-packed content, and using tools like ChatGPT to make the process easier. If you’ve been relying solely on social media, this is your sign to start nurturing your audience in their inbox too, starting with a simple newsletter or freebie.

“It's like planting a seed. You might not see the results straight away, but if you keep nurturing that list, you'll build relationships that actually convert.”

- Kylie Walker

We explore:

• Importance of email marketing in the real estate industry
• Building an email list through lead magnets and valuable content
• Choosing the right tools for email marketing management
• Segmenting the audience for tailored messaging
• Providing consistent value to engage the audience
• Incorporating strong calls to action in emails
• Emphasizing consistency over perfection in email campaigns
• Leveraging AI tools for content creation in email marketing
• Nurturing relationships through email rather than focusing solely on social media
• Encouragement to create freebies or newsletters to start building an email list

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

Ailo - https://ailo.io/

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Behind every successful business owner is a story you don’t always see, the tough seasons, the unexpected turns, the quiet moments where they feel like giving up but decide to keep going anyway.

It’s making big decisions when you’re not sure how things will turn out. It’s sticking with it, even when life doesn’t go to plan. These are the parts of business people don’t often talk about but they matter the most.

Building a business isn’t just about strategy, skill or systems.  It’s about stamina. The ability to show up on hard days. The willingness to lead even when no one’s watching. And the courage and inner strength it takes to stay in it for the long game, especially when life throws curveballs you never saw coming.

And my guest in this episode, Joanna Boyd,  is a powerful example of exactly that.

Joanna who is a Brisbane based buyer’s agent with over 27 years in the real estate industry. She’s also a business owner, mother, and one of the most grounded, heart led leaders I’ve had the pleasure of meeting. 

Joanna shares how she built her business from the ground up after the sudden loss of her husband, the systems and strategies that keep her client experience seamless, and what true leadership looks like when life is anything but smooth.

“ Grief and loss and challenges can be presented in so many different ways, but you've almost got to sit in it and swim with it and actually really get those feelings to be able to come out the other side. It's not my nature to not keep moving. There's so many little bits of wisdom that I've learned along the way” - Joanna Boyd

We explore:

• Joanna’s  27 year journey through the real estate industry 
• The sudden loss of her husband during a family holiday and how it shaped her path
• How Joanna found the strength to rebuild her life, raise her children, and grow a successful business
• The loneliness of business ownership and how to build your own support toolbox for your journey
• Why systems, client education, and proactive communication matter more than ever in real estate and property management
• Why she believes systems and processes are key to delivering a high end client experience and the ones she swears by and has implemented
• How to build strong customer relationships that lead to repeat and referral business
• Simple ways to make your business more efficient with email templates, Loom videos, and process roadmaps
• Tips for balancing work and life as a solo parent and business owner
• How grief can fuel purpose and why it’s okay to ask for help
• The value of surrounding yourself with like minded people and why Netflix sometimes counts as personal development 

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Joanna Boyd

https://joannaboyd.com.au/

https://www.facebook.com/joannaboydbuyersadvocate/

https://www.instagram.com/joannaboyd_buyersadvocate/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Short form video is no longer just a trend—it’s a powerful tool for real estate agents and property managers to build trust, connect with their audience, and grow their personal brand. 

In this episode of The Property Management Podcast, we’re diving into how platforms like Instagram Reels, TikTok, and YouTube Shorts can transform your visibility online.

Whether you’re new to video or looking to level up your content game, this episode is packed with practical tips on what to post, how to stay consistent, and why authenticity matters more than perfection. Plus, you’ll hear the inspiring story of one agent who saw a massive boost in engagement just by showing up on video.

The host explores the game-changing impact of personal branding through short-form video content for real estate professionals. With platforms like Instagram Reels, TikTok, and YouTube Shorts leading the way, the episode unpacks how these tools can elevate your online presence and build real engagement.

Listeners will learn the importance of consistency, authenticity, and value-driven content. Actionable strategies include posting regularly, sharing your expertise, letting your personality shine through, using trending sounds and hashtags, and ending each video with a clear call to action.

A success story of a real estate agent who significantly boosted her engagement by embracing short-form video reinforces the episode's key takeaway: building trust online starts with being visible, relatable, and real.

“When you show up consistently on video, your audience gets to see your face, hear your voice, and connect with your personality. You’re not just some name on a business card or in an email signature; you’re a real, relatable person, and that builds trust.” - Kylie Walker

We explore:

• Importance of personal branding for real estate agents and property managers
• Utilization of short-form video content on platforms like Instagram Reels, TikTok, and YouTube Shorts
• The trend of engaging audiences with quick, consumable video content
• Establishing genuine connections with audiences through video
• The significance of trust in the real estate industry
• Strategies for effective personal branding using video content
• The role of consistency in posting video content
• Sharing expertise and valuable insights to enhance credibility
• Showcasing personality and authenticity in videos
• Encouragement for listeners to create and share their own short-form videos

Done for You Services:

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Have you ever felt like you were the only one struggling in your business and life journey?

When people open up about their deepest struggles and the moments that challenged them most, it creates a bond like no other. Hearing someone else’s journey reminds us that we’re never truly alone,  everyone is fighting their own battles. And somehow, even through the tough times, we all find a way to keep moving forward.

And this type of bond is something I experienced recently when I did the Hands Across The Water Charity Bike Ride event.

It was a challenge that tested us physically,y mentally and emotionally. And it wasn’t just about pushing through the pain or reaching the finish line. It was about the journey along the way and the powerful lessons we learnt. And let's be real in business and in life there are days that you feel completely overwhelmed and and of course ready to throw in the towel. And you ask yourself the question: do you have what it takes to keep going? But here is what I learnt,  sometimes when you are struggling the most you find a strength you didn't know you had!

In this episode I chat with Damon Hill, Head of Sales and Partnerships at Sensor Global. Sensor Global is a connected and automated ecosystem of integrated cloud software and smart loT devices. Sensor gives you complete control and real-time vision of the compliance status of your property portfolio. Our connected and automated ecosystem allows you to fully manage by exception, save time, save hassle, save lives and provide an improved customer experience.

Damon also took part in the bike ride and we are diving into building resilience and finding that unexpected strength and the power of genuine connection and giving back to the world in a meaningful way.

If you're trying to push through tough days in your business or personal life and looking for inspiration to keep moving forward this episode is for you.

“I would say for most people, we focus on our own challenges, and sometimes you feel isolated like you're the only one going through it. Yet when you realise that no one is exempt from going through challenging times and difficult times, it shifts something. And again, we were lucky enough to experience that. I go back to that comment where it strips you back as a human — you become very open, and you learn things about people that you would never learn in just an industry conversation or anything like that”

- Damon Hill

We explore:

• How the Digital Live Hands Across the Water charity ride changes lives beyond the bike
• Why stripping life back to basics brings clarity in business and leadership
• The lessons in resilience, connection, and vulnerability that every business owner needs
• How Sensor Global is transforming property safety with 24/7 real time monitoring
• What Sensor Insure is and how it’s helping landlords save money and protect properties
• The future of property management compliance and why smart technology is key
• How being around the right people in business accelerates your personal and professional growth

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Damon Hill

https://www.linkedin.com/in/damonphill/?originalSubdomain=au

https://sensorglobal.com/

https://sensorinsure.com/

https://www.instagram.com/damonhill27/

https://www.facebook.com/damon.p.hill

https://www.facebook.com/sensorglobal.smokealarmsystems

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum