If you’re a property manager, BDM, or business owner, you’re always looking for ways to grow your rent roll and bring in new business. Partnering with buyer’s agents is one of the most overlooked yet powerful relationships you can have in business and could connect you with multiple investor clients, filling your pipeline with potential opportunities.
Your next big client might not come from cold outreach, it could come from a strategic partnership. Instead of waiting for landlords to come to you, build relationships with the professionals who are bringing investors into the market right now. Buyer’s agents have built strong trust with their clients, making their referrals highly valuable
And if you want to future proof your property management business, create a steady stream of referrals, and get ahead of your competition, it’s time to start networking with the right buyer’s agents.
In this episode I chat with Emily Wallace who is the Founder, Director and driving force behind Wallace Advocates, a boutique Melbourne based buyers agency dedicated to helping clients find their dream homes. With a passion for demystifying the property market, Emily is committed to guiding buyers through the most significant purchase of their lives.
Wallace Advocates specialises in securing homes for clients who want to live in them rather than expand an investment portfolio. This philosophy is at the heart of Emily’s approach, ensuring each property purchased feels like the perfect fit.
“In property managers that I've spoken to, the ones that are leveraging the buyer's agent relationship the best are those who really make great relationships with their clients, who are investors who want to build a portfolio and recommend them to a buyer's advocate to help grow that portfolio. And in return that buyer's advocate. Giving the business back to that property manager to look after the properties that they purchased.” -Emily Wallace
We explore:
- How property managers can form referral relationships with buyer agents
- Why property managers should be leveraging these partnerships to grow their rent rolls
- What buyer’s agents look for in a property manager before making a referral
- The best ways to approach a buyer’s agent and pitch your property management services
- How technology and systems play a role in building trust and securing more business
- Why communication and transparency are the key factors in winning over investors
- How the buyer’s advocacy industry is evolving and what it means for property managers
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo: https://kolmeo.com/
HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0
Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call
35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media
Connect With Emily Wallace:
https://wallaceadvocates.com.au/
https://www.instagram.com/emily_wallace_ba/?hl=en
https://www.tiktok.com/@buyersadvocatemelbourne
https://www.linkedin.com/in/emily-wallace-001/?originalSubdomain=au
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Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...
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