In this episode of "The Property Management Podcast," I dive into the power of viral videos and how property managers can leverage them to boost brand exposure. I explain what it really means for a video to go viral, why it’s so impactful, and the long-term benefits of reaching a larger audience. With social media constantly evolving, creating viral content can be a game-changer for growing your business and connecting with new clients.

I share some actionable tips for crafting engaging video content, including the importance of showcasing behind-the-scenes glimpses, adding humor, and providing valuable tips. I also emphasize the power of property tours as a way to connect with potential clients. Keeping your content authentic and in tune with current trends can help your videos gain traction and attract attention from people who may not have discovered your brand otherwise.

To help you on your video journey, I introduce my own video editing services, which are tailored to assist property managers in creating high-quality content that resonates with their target audience. Don’t forget to leave a review of the podcast and reach out to me for more resources designed to take your property management business to the next level!

"It's not about millions of views, but rather reaching people outside your following and expanding your brand awareness." -Kylie Walker

We explore:

• Definition and significance of viral videos in brand exposure
• Importance of reaching audiences beyond existing followers
• Impact of viral videos on brand awareness and business opportunities
• Types of content that tend to go viral in property management
• Behind-the-scenes footage
• Humorous or relatable content
• Tips and tricks for tenants and property management
• Property tours and transformations
• Strategies for creating effective viral videos
• Keeping videos short and engaging
• Emphasizing authenticity in content
• Utilizing trending music and challenges
• Encouraging viewer engagement and interaction
• The role of consistency in maintaining visibility and reach
• The potential for organic growth through viral content
• The value of experimenting with different content types
• Offering services to assist in creating video content for businesses
• 
  

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Every now and then, you meet someone who’s done more than just survive in Real Estate, they’ve actually lived it. The late nights, broken leases, staff dramas, tight margins, economic downturns, and all the tech changes. But also, the client wins, the lifelong friendships, the properties that became portfolios, the businesses that became careers, the careers that turned into legacies.

This episode is about that kind of career, the kind that doesn’t just clock time, but leaves a mark. And the kind of human who’s bold enough to reflect on it all, tell the truth about it, and pass on their experience.

I chat with Peter Brewer who is a highly respected voice in the Australian Real Estate industry, known for his straight talking style, deep experience, and passion for helping others succeed. With over 40 years as a high performing business owner, 10 years as board chair of one of Queensland’s largest real estate marketing companies, and now serving as Chair of the Real Estate Institute of Queensland, Peter has played a key role in shaping the profession. He’s also an Ambassador for the US based Inman News Organisation and is widely recognised as a leading figure in digital strategy and brand leadership within the property space.

. Whether you’re just starting out in the industry or have been in it for many years, Peter’s lessons on curiosity, reinvention, and legacy will challenge you to think differently about the work you do and the future you’re building.

“You’ve got to have a culture of curiosity. You’ve got to want to break things. It doesn’t matter whether you’re 32 or 66. I still have a culture of curiosity. I want to learn how things work. I want to break them, I want to keep testing and say, I could do this, or this could save me time, or this could make me better. If you’re serious about making a great career in this industry and it can absolutely be a rewarding career then you’ve got to invest time in yourself, build your skills and knowledge, and make yourself worthy of more recognition, more income, and a better life in our profession.” 

- Peter Brewer

We cover:

• Why it’s never too late to reinvent yourself and start a new chapter, no matter how long you’ve been in the industry
• How charging what you're worth sends a clear message that your work matters and deserves respect
• Why it’s important for Property Managers to step up to make a difference  by helping tenants, educating their communities, and being part of the solution to social challenges
• Why new technology won’t fix anything unless you take the time to learn it properly and bring your team along with you
• The importance of staying curious to help you keep growing your business 
• Why having a strong digital presence is essential because that’s where your clients are looking for you
• Why sharing your story and the lessons you’ve learned is one of the most powerful ways to leave a lasting legacy
• How being honest when things get tough opens the door to support and connection

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Peter Brewer

https://thatpeterbrewer.com/

https://www.facebook.com/thatpeterbrewer/

https://www.instagram.com/thatpeterbrewer/?hl=en

https://www.linkedin.com/in/thatpeterbrewer/?originalSubdomain=au

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

In this episode of The Property Management Podcast, I’m diving into one of my absolute favourite game-changers–automation. If you’ve ever felt buried under repetitive admin, chasing rent arrears, or trying to stay on top of maintenance requests and lease dates, this episode is for you. Unpack how automating those time-consuming tasks can transform your business, save your sanity, and give you back your most valuable asset–time.

We talk through real-life examples and practical ways to start small, without the tech overwhelm. From automating rent arrears follow-up and maintenance workflows to streamlining leasing communication and document management, you’ll walk away with actionable ideas to create more ease in your daily operations. Plus, we cover some of the best software options out there to get you started without blowing the budget.

If you're ready to ditch the chaos, boost your team's productivity, and finally focus on the parts of your business that light you up, this episode is a must-listen. Tune in, take notes, and let’s get your systems working for you. Don’t forget to share your biggest takeaway with me on socials–I’d love to hear what you’re automating first!

"What if I told you that you could automate these key tasks to free up your time and focus on what really matters?" - Kylie Walker

We explore:

• Importance of automation in property management
• Benefits of automating tasks to save time and reduce stress
• Key areas to automate: rent arrears follow-up, maintenance workflows, lease milestones, leasing communication, and document management
• Strategies for tracking daily tasks and identifying time-consuming activities
• Recommendations for property management software with automation features
• Combining automation with personal communication for tenant relations
• Setting up automated reminders for critical lease dates and maintenance follow-ups
• Streamlining leasing communication through automated responses and updates
• Reducing human error in document management with automation tools
• Gradual implementation of automation to avoid overwhelm and ensure steady progress

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

It’s easy to think legal dramas only happen to other people. You’re busy juggling tenants, trades, inspections, owners and there’s no time to worry about something like litigation.  BUT the biggest legal risks in property management often don’t come from dramatic incidents. They come from the quiet things, the vague termination letter, the maintenance request that gets lost in the shuffle, the call you meant to return but didn’t.

Legal issues in property management often come out of nowhere but they don’t have to. If you’ve ever had that gut feeling that something’s slipped through the cracks, or you’re lying awake wondering if you’ve covered yourself properly, this episode is for you.

In this episode,  I share a few hard lessons I’ve learnt from situations I didn’t see coming and how you can protect yourself before they become your reality too. These are the things no one tells you when you start a property management business, but they matter more than you think.

“ I believe that transparency is the key. Transparency with your team, transparency with your tenants, transparency with your property owners. Make sure you're regularly checking in with everyone involved and keeping all parties informed of the status of issues. The more you communicate, the less room there is for misunderstandings and complaints.” -Kylie Walker

 We explore:

• What happened when I was too “nice” in a termination letter and how it cost me in court
• The maintenance issue that spiralled into a lawsuit even though we didn’t engage the tradie
• Why your agency can be held liable for things that feel out of your control
• How Office of Fair Trading complaints usually start and what you can do to avoid them
• The insurance cover you need and what happens when it’s not enough
• The systems I now rely on to reduce risk and catch things before they fall through the cracks
• Why ongoing team training and crystal clear communication are non negotiables

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

In this episode of the Property Management Podcast, I dive into the power of Facebook Lead Ads and how they can completely transform your approach to generating leads in property management and real estate. I break down the benefits of hyper-targeted advertising, automated lead collection, and proven follow-up strategies that turn clicks into clients. Whether you’re new to Facebook Ads or looking to refine your approach, my insights will help you attract the right audience and grow your database without wasting time or money.

I share actionable tips for creating irresistible offers that capture attention, crafting ad content that stops the scroll, and optimising your campaigns for better performance. You’ll also hear a real-life client success story that shows exactly how these strategies work in practice to deliver measurable results. From understanding your audience to testing and tweaking your campaigns, I give you a roadmap for turning Facebook into a consistent source of quality leads.

If you’ve been thinking about running Facebook Ads but aren’t sure where to start–or if you’ve tried before with lacklustre results–this episode is your guide to doing it right. I invite you to explore more resources on my website, reach out for personalised help with your ad strategy, and support the show by leaving a rating, review, and sharing it with others in the industry. Tune in and let me help you make Facebook Lead Ads your new secret weapon for business growth.

"If you're not using Facebook ads to generate leads yet, then you're seriously missing out."

• Kylie Walker

We explore:

• Importance of Facebook Lead Ads for property managers and real estate professionals
• Generating quality leads through targeted advertising
• Streamlining the lead collection process using Facebook's platform
• Creating compelling offers to attract potential clients
• Targeting specific demographics and interests for effective advertising
• Automating follow-up processes to nurture leads
• Utilizing retargeting strategies to engage previous website visitors
• Tracking and optimizing ad performance for better results
• Sharing success stories to illustrate the effectiveness of Facebook Lead Ads
• Encouraging audience engagement through ratings, reviews, and sharing the podcast

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

 Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Sometimes the most courageous step you can take isn’t chasing the biggest growth possible, it's deciding exactly what kind of life you want your business to support, and then building it that way.

In this episode, I chat with Deborah Gidman from Resident Property who shares how she how she went from 14+ years working for others in WA’s property management industry to starting her own boutique agency  without a perfect business plan, without wanting to create an, empire, but with a clear vision for freedom, flexibility, and family involvement.

Before taking the leap, Deb had the same doubts many aspiring business owners face: What if it fails? Will I make enough to live on? Am I really ready? She also knew that while her skills and experience were strong, running a business would bring a whole new set of challenges.

Deb opens up about the financial safety net that gave her confidence to make the leap, the surprises she faced once she started, and how she’s grown Resident Property into a family run business with her daughter and husband on the team.  Her story is both practical advice and a reassuring reminder that you can design a business that fits your life, not the other way around.

“ If you have an inkling that you would like to start on your own, go and run the figures. And yes, it is tough to start, but if you put your everything into it and you really go for it, you will be really glad that you did it.” -Deborah Gidman

 We explore:

• Why Deb chose to start a lifestyle business rather than chase industry domination
• How Deb financially prepared to leave her “safe” corporate role
• The overlooked challenges  of business structure and why Deb’s restructuring two years in
• What to expect when friends and family don’t become your first clients
• Why social media consistency is essential  even when you hate being on camera
• The mindset shift from “winging it” to setting and achieving sales goals
• How to work with family while keeping harmony and clear roles
• The advice Deb would give property managers on running the numbers before starting their own agency

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Deborah Gidman

https://www.instagram.com/resident.property/?hl=en

https://www.residentproperty.com.au/

https://www.linkedin.com/in/deborah-gidman-09091463/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

In this episode of the Property Management Podcast, I dive into how digital tools can completely transform the way property management businesses run. If you're feeling bogged down by the daily grind and wishing for a little more time to focus on growing your business, you’re in the right place. I share the digital tools I rely on to automate tasks like email marketing, social media scheduling, and content creation, all designed to free up time and reduce the stress of constant manual work. Technology doesn’t have to be overwhelming – it’s all about working smarter, not harder.

I talk through the importance of streamlining workflows and staying organized with tools like calendar management systems and CRM platforms. The best part? These tools don’t just help you stay on top of things, but they can also improve client relationships, which is crucial when you're managing multiple properties or dealing with clients who expect nothing less than excellence. You’ll hear about how these systems help me keep everything ticking along smoothly, giving me the space to focus on the bigger picture, like building stronger relationships and scaling the business.

I hope you’ll be inspired to incorporate more technology into your day-to-day operations. Automating repetitive tasks is a game-changer, and with the right systems in place, you can reduce stress and create a business that not only survives but thrives. So, if you’re ready to take your property management game to the next level, don’t miss this episode – it’s time to embrace the power of technology! 

"With the right tools, you can save time, reduce stress, and become more efficient in your day-to-day operations." - Kylie Walker

We explore:

• Best digital tools for automating property management businesses
• Email marketing automation tools (e.g., Mailchimp, ConvertKit)
• Social media planning and scheduling tools (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva)
• Video editing tools for real estate content (e.g., CapCut, InShot)
• Calendar scheduling tools (e.g., Calendly)
• Task and workflow management tools (e.g., Trello, Asana, Notion)
• Customer relationship management (CRM) systems (e.g., Vault, HubSpot)
• Importance of streamlining marketing efforts and client communications
• Strategies for enhancing efficiency and productivity in real estate operations

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

For many agency owners, the dream of owning a real estate business begins with the promise of freedom,  time with family, lifestyle flexibility, and the chance to build something of lasting value. But between the vision and reality lies a journey of leadership challenges, financial learning curves, and daily decisions that determine whether that business becomes a burden or an asset.

In this episode I chat with Rob Honeycombe, a seasoned real estate professional turned rent roll broker to unpack what it really takes to not just start a real estate agency, but grow one that’s profitable, sustainable, and ultimately saleable.

Rob brings more than 30 years of hands-on experience, offering rare insight into the biggest opportunities and blind spots agency owners face from predictable cash flow and lending leverage to team leadership and knowing when it’s time to sell.

Whether you’re just starting out, scaling your agency, or planning your exit, this episode will leave you with clear, actionable wisdom on how to build your business with the end in mind.

“If you're building your rent roll, really it's about focusing on getting the best possible fee income. And as much as you can, choose landlords' clients that are prepared to spend money on maintenance, that understand you're the expert, and when you give them advice whether it’s about a lease renewal, the choice of tenant, or a maintenance item, they should listen to it.”  - Rob Honeycombe

 We explore:

• Why real estate businesses are easier to start and run than many other small businesses
• How a rent roll gives you steady income and can help you borrow money or sell your business later
• Why being a good leader matters more than just being a good property manager or salesperson
• What makes a rent roll attractive to buyers  and how to build yours the right way
• Common mistakes that can hurt your business value and how to avoid them
• Rob’s honest take on what he’d do differently if he started an agency today
• Why real estate business owners need better training and support not just sales skills
• How to balance your personal lifestyle goals with running a successful agency
• Why learning how to negotiate well is one of the most important skills in real estate

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Rob Honeycombe

https://honeycombe.com.au/

0423 332 022

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

I’m diving into something that can genuinely transform your business—creating a customer journey that turns leads into lifelong, raving fans. I even share a personal story about selling my property management business. And guess what? I still get messages and calls from clients asking for advice on tenant selection, pricing, and more. Why? Because I built relationships, not just completed transactions. When you focus on connection and care, those relationships stick, no matter where life or business takes you.

I walk you through the five key touchpoints of the customer journey—attraction, lead nurturing, onboarding, engagement, and advocacy. These are the moments that really matter, where trust is built and loyalty is earned. I share practical ways to stand out from the start, nail your onboarding process, and keep communication flowing. And to make life easier, I’ve popped a free 12-month communication plan for investor clients in the show notes. So if you’ve been winging it, now’s the perfect time to get a system in place.

Here’s the big takeaway—property management is a people game. It’s not just about the properties; it’s about the people behind them. I want you thinking about customer journeys for your tenants, referral partners, even your tradies—not just your investors. Because when folks feel looked after every step of the way, they don’t just stay, they rave about you. That’s how you build a business with heart, loyalty, and loads of word-of-mouth magic.

"That's because I built relationships with them, not just transactions." -Kylie Walker

We explore:

• Importance of crafting a customer journey in property management
• Transforming leads into loyal tenants and investors
• Building trust and loyalty through relationships
• Key touchpoints in the customer journey: attraction, initial contact, onboarding, ongoing engagement, and advocacy
• Strategies for effective communication with clients
• The significance of ongoing engagement and relationship maintenance
• The role of advocacy in turning clients into raving fans
• The impact of strong relationships on business success
• Importance of planning communication for various stakeholders (tenants, investors, suppliers)
• Encouragement to reflect on and improve personal customer journeys

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Your business is only as strong as the people in it and your people are only as strong as the systems that support them.

There’s a real issue growing in the property management industry and it starts with recruitment. Why do good people leave? Why do some teams feel out of sync, no matter how much you invest in them? And why does hiring so often feel like an expensive gamble?

In this episode I chat with Julie Davis, who is a leading real estate leadership coach with over 30 years of industry experience. Julie is a pioneering force in coaching and workforce transformation, dedicates her expertise to empowering individuals, teams, and businesses in the real estate industry to realise their full potential.

Julie shares her deeply practical, people first solution: the Triple Impact Framework,  why many business owners unknowingly set their people up to fail, what to do instead, and how real estate leaders can finally stop the cycle of hiring chaos and start building strong, sustainable teams.

Whether you're a seasoned business owner or newly scaling your agency, this conversation is filled with insights that will transform how you recruit, onboard, lead and retain.

“Because people are either gonna be your biggest asset or your biggest liability. And in the center of that is the responsibility of how we bring on people and have people grow within our team and stay with us.” - Julie Davis

 We explore:

• Why so many real estate teams fail to thrive, even when the right people are in the room
• How the Triple Impact Framework creates stronger, more sustainable businesses from the inside out
• Why hiring great people isn’t enough to build a high performing culture
• What really determines whether a new hire will succeed or quietly check out
• Why onboarding is the most underused tool in creating long term team stability
• What profit truly means when you zoom out from the numbers
• How AI is quietly reshaping leadership, team communication and business decision making

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Julie Davis

https://www.juliedavis.com.au/

https://www.facebook.com/JulieDavisBuildingBetterBusinesses

https://www.instagram.com/julie_davis_ad/

https://www.linkedin.com/in/juliedavisbuildingbetterbusinesses/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum