For many agency owners, the dream of owning a real estate business begins with the promise of freedom,  time with family, lifestyle flexibility, and the chance to build something of lasting value. But between the vision and reality lies a journey of leadership challenges, financial learning curves, and daily decisions that determine whether that business becomes a burden or an asset.

In this episode I chat with Rob Honeycombe, a seasoned real estate professional turned rent roll broker to unpack what it really takes to not just start a real estate agency, but grow one that’s profitable, sustainable, and ultimately saleable.

Rob brings more than 30 years of hands-on experience, offering rare insight into the biggest opportunities and blind spots agency owners face from predictable cash flow and lending leverage to team leadership and knowing when it’s time to sell.

Whether you’re just starting out, scaling your agency, or planning your exit, this episode will leave you with clear, actionable wisdom on how to build your business with the end in mind.

“If you're building your rent roll, really it's about focusing on getting the best possible fee income. And as much as you can, choose landlords' clients that are prepared to spend money on maintenance, that understand you're the expert, and when you give them advice whether it’s about a lease renewal, the choice of tenant, or a maintenance item, they should listen to it.”  - Rob Honeycombe

 We explore:

• Why real estate businesses are easier to start and run than many other small businesses
• How a rent roll gives you steady income and can help you borrow money or sell your business later
• Why being a good leader matters more than just being a good property manager or salesperson
• What makes a rent roll attractive to buyers  and how to build yours the right way
• Common mistakes that can hurt your business value and how to avoid them
• Rob’s honest take on what he’d do differently if he started an agency today
• Why real estate business owners need better training and support not just sales skills
• How to balance your personal lifestyle goals with running a successful agency
• Why learning how to negotiate well is one of the most important skills in real estate

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Rob Honeycombe

https://honeycombe.com.au/

0423 332 022

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

I’m diving into something that can genuinely transform your business—creating a customer journey that turns leads into lifelong, raving fans. I even share a personal story about selling my property management business. And guess what? I still get messages and calls from clients asking for advice on tenant selection, pricing, and more. Why? Because I built relationships, not just completed transactions. When you focus on connection and care, those relationships stick, no matter where life or business takes you.

I walk you through the five key touchpoints of the customer journey—attraction, lead nurturing, onboarding, engagement, and advocacy. These are the moments that really matter, where trust is built and loyalty is earned. I share practical ways to stand out from the start, nail your onboarding process, and keep communication flowing. And to make life easier, I’ve popped a free 12-month communication plan for investor clients in the show notes. So if you’ve been winging it, now’s the perfect time to get a system in place.

Here’s the big takeaway—property management is a people game. It’s not just about the properties; it’s about the people behind them. I want you thinking about customer journeys for your tenants, referral partners, even your tradies—not just your investors. Because when folks feel looked after every step of the way, they don’t just stay, they rave about you. That’s how you build a business with heart, loyalty, and loads of word-of-mouth magic.

"That's because I built relationships with them, not just transactions." -Kylie Walker

We explore:

• Importance of crafting a customer journey in property management
• Transforming leads into loyal tenants and investors
• Building trust and loyalty through relationships
• Key touchpoints in the customer journey: attraction, initial contact, onboarding, ongoing engagement, and advocacy
• Strategies for effective communication with clients
• The significance of ongoing engagement and relationship maintenance
• The role of advocacy in turning clients into raving fans
• The impact of strong relationships on business success
• Importance of planning communication for various stakeholders (tenants, investors, suppliers)
• Encouragement to reflect on and improve personal customer journeys

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Your business is only as strong as the people in it and your people are only as strong as the systems that support them.

There’s a real issue growing in the property management industry and it starts with recruitment. Why do good people leave? Why do some teams feel out of sync, no matter how much you invest in them? And why does hiring so often feel like an expensive gamble?

In this episode I chat with Julie Davis, who is a leading real estate leadership coach with over 30 years of industry experience. Julie is a pioneering force in coaching and workforce transformation, dedicates her expertise to empowering individuals, teams, and businesses in the real estate industry to realise their full potential.

Julie shares her deeply practical, people first solution: the Triple Impact Framework,  why many business owners unknowingly set their people up to fail, what to do instead, and how real estate leaders can finally stop the cycle of hiring chaos and start building strong, sustainable teams.

Whether you're a seasoned business owner or newly scaling your agency, this conversation is filled with insights that will transform how you recruit, onboard, lead and retain.

“Because people are either gonna be your biggest asset or your biggest liability. And in the center of that is the responsibility of how we bring on people and have people grow within our team and stay with us.” - Julie Davis

 We explore:

• Why so many real estate teams fail to thrive, even when the right people are in the room
• How the Triple Impact Framework creates stronger, more sustainable businesses from the inside out
• Why hiring great people isn’t enough to build a high performing culture
• What really determines whether a new hire will succeed or quietly check out
• Why onboarding is the most underused tool in creating long term team stability
• What profit truly means when you zoom out from the numbers
• How AI is quietly reshaping leadership, team communication and business decision making

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Julie Davis

https://www.juliedavis.com.au/

https://www.facebook.com/JulieDavisBuildingBetterBusinesses

https://www.instagram.com/julie_davis_ad/

https://www.linkedin.com/in/juliedavisbuildingbetterbusinesses/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

In this episode of The Property Management Podcast, I’m sharing five essential tasks property managers should stop doing to free up more time for what truly drives growth. If you’re tired of juggling endless administrative tasks, tenant screenings, maintenance scheduling, handling inquiries, and marketing, this episode is for you. I’ll dive into each task and explain why they’re better suited for remote professionals who can handle them efficiently, allowing your property managers to focus on high-value activities.

Drawing on my experience as a real estate business owner, I’ll walk you through how outsourcing these routine jobs can transform your operations. Whether it’s having remote support to tackle the time-consuming paperwork or handling routine inquiries, I’ve found that delegating these tasks frees up your property managers to build stronger relationships with tenants and investors—ultimately growing your business. By rethinking how you delegate, you’ll create space for your team to be more effective and your business to thrive.

Throughout this episode, I’ll provide practical, actionable tips on streamlining your property management processes. I’ll also offer advice on how to find the right remote professionals to help you optimize your operations. If you’re ready to take your property management business to the next level, I’d love to connect and help you explore how outsourcing can elevate your business to new heights.

"You don't have to do everything yourself, even though you tell yourself no one can do it as well as you can." - Kylie Walker

We explore:

• Importance of outsourcing in property management
• Five specific tasks property managers should avoid
• Administrative paperwork and its impact on productivity
• Tenant screening processes and delegation
• Routine maintenance scheduling and inspections
• Handling inquiries and customer service requests
• Marketing and social media management responsibilities
• Benefits of using remote professionals or virtual assistants
• Focus on high-impact activities for business growth
• Personal experiences and success with outsourcing in property management

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

What happens when the life you built is no longer the life you are living?

It is a question that doesn’t come with easy answers, especially when your identity has been so closely tied to your business, your home, your relationships.

In property management, in business, and in life, we need more spaces where it’s safe to be honest about the hard parts. The grief. The endings. The identity shifts. The letting go.

Over the past 12 months, I have experienced all of it and in this episode I am sharing this chapter with you. Not because I have all the answers, but because I know I am not the only one sitting in the discomfort of asking, What now?

If you are there too, whether it’s in your business, relationships, home life or identity, I hope this episode helps you feel less alone.

“I still have those moments of self doubt, but I'm also deeply grateful because letting go doesn't mean that I've failed. It just means that I've got to grow there. It's time for a new chapter. It means that I'm evolving. It also means that my values have shifted as well, and that I'm brave enough to choose something different for my life.” 

- Kylie Walker

 We explore:

• What it really felt like to walk away from a property management business that I thought would be my forever
• The grief no one talks about when it comes to selling a family home
• How grief shows up in business ownership transitions as much as it does in personal loss
• Why hearing from past clients reminded me my work in property management really mattered
• How done for you services became my next chapter in helping others reclaim time and energy
• The clarity that comes from sitting with discomfort instead of running from it

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

In today’s episode, I’m sharing two simple but powerful strategies to help you generate leads for your property management business. If your lead flow has slowed, these actionable steps will make an immediate difference without requiring a huge overhaul. You can implement them today and start seeing results.

First, it’s all about building your network. This isn’t just about exchanging business cards but fostering genuine connections. Reach out to past clients, contractors, and local businesses. You never know – a quick email or phone call might open the door to valuable referrals or even business you may have lost.

The second strategy is maximising your online presence. Ensure your website is up-to-date and easy to navigate, with clear contact info. Be active on social media, like Facebook and LinkedIn, and leverage reviews and local SEO to boost your visibility when people search for property management services in your area.

“Stop sitting back on the sidelines and waiting for the business to come to you; start actively going out there and seeking that business as well.” - Kylie Walker

We explore:

• Strategies for immediate lead generation in property management
• Importance of building and expanding professional networks
• Techniques for reconnecting with past clients and existing contacts
• Value of attending networking events and joining online communities
• Maximizing online presence for lead generation
• Optimizing websites for user experience and visibility
• Engaging on social media to build trust and familiarity
• Utilizing online reviews and testimonials for credibility
• Importance of local SEO for attracting clients
• Encouragement for proactive business development and seeking new opportunities

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

What if growing your property management business wasn’t about more social posts or flashy ads but instead about smart video content that saves you time, positions you as the expert, and actually helps your clients?

Video is no longer optional,  we’re living in a screen first world, where attention is short and competition is high. If you’re still relying solely on proposals you're leaving trust, visibility, and leads on the table.

If video content has been sitting on your “should probably do it one day” list, this episode will light the fire you need within you.

 I chat with Clint Ranse who is the Creative Director of My Video Producer, helping real estate agents and brands create high-impact video content that connects and converts. He’s the founder of Videos of Value, a program that helps agents batch 12 months of content in just two days, and host of the Creativity That Converts podcast. With a background in special effects design for global tours and major events, Clint knows how to create unforgettable moments on stage and on screen.

Most property managers are overwhelmed and under-resourced. Creating video content might sound like ‘one more thing’ but Clint explains how Property Managers can use YouTube to save time, cut down repetitive questions, reduce maintenance calls,  support your team and build long term relationships with investors and tenants without needing to be a YouTube pro to get started.

“  I love YouTube because it catches people at a different point. It's not catching people when they're bored, sitting on their couch scrolling. It's catching people when they're actively searching.  So it's bringing them to you when they're in a different phase of life. So if you are looking at sales, it's when they're searching things like downsizing their property or buying my first home. If you're looking at it on the property management side, it's creating content.”  -Clint Ranse

 We explore:

• Why video is the most powerful content tool for property managers in today’s screen heavy world
• Why YouTube is more than just a social platform it’s a search engine, and it's where future clients are already looking
• What kind of content actually performs and it’s not the high end fancy stuff you think!
• How one agency used YouTube videos and QR codes to reduce incoming calls and save time
• The real benefit of creating video it’s not just about getting new business
• How to batch 6 12 months of content in a single day with Clint’s team
• Why now is the perfect time to get ahead before AI search models change the way people find agents online
• Easy, low-pressure ways to get started even if you hate being on camera

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Clint Ranse

https://www.linkedin.com/in/clintranse/?originalSubdomain=au

https://www.instagram.com/my_video_producer/?hl=en

https://www.myvideoproducer.com.au/portfolio

https://www.facebook.com/MyVideoProducerMVP/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Creating a solid follow-up plan is a game-changer when it comes to growing your property management business. By sorting your leads into hot, warm, and cold categories, you can give each lead the attention it deserves. Hot leads need quick follow-up, warm leads need nurturing over time, and cold leads still deserve a spot on your radar with occasional outreach.

I’ll also share how my 21-year-old son has nailed his follow-up process, making 200 calls a day and seeing amazing results by sticking to a structured, disciplined approach. Whether you’re using a CRM or just your phone’s calendar, staying organised is key to filling your pipeline and building strong client relationships.

In this episode, I’ll walk you through how to set up your own system for consistent follow-ups, how to stay on top of things, and why patience and consistency are the secret ingredients to long-term success in property management.

"The number one thing you need to do, this is the most important thing, is you just need to be patient and stay committed. Just like my son is, sticking to this system day in and day out is the key to success, even if the results aren't immediate. Stay the course. Consistency, I promise you, will pay off and you will start seeing your pipeline grow and new management coming in." - Kylie Walker

We explore:

• Importance of creating a nurture and follow-up plan for property management business growth
• Role of consistent follow-ups in converting leads into clients
• Categorization of leads into hot, warm, and cold segments
• Tailored follow-up strategies for each lead category
• Frequency and approach for following up with hot leads
• Strategies for engaging warm leads and providing value
• Importance of maintaining contact with cold leads
• Personal success story of an effective follow-up system in sales
• Actionable tips for implementing follow-up systems, including scheduling and tracking
• Encouragement for listeners to reflect on and improve their follow-up processes

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

What if your next phase of growth didn’t mean chasing more leads but simply looking after the ones you already have?

In today’s competitive and ever-changing rental market, focusing on growth alone isn’t sustainable. If you're signing up 30 new properties but losing 35, you’re not growing, you're exhausting your team, making everyone work harder for the same result, and still feeling like you’re getting nowhere.

Retention is the smarter strategy. It helps you get more value from the relationships you’ve already built. It’s more cost effective, more impactful, and it leads to stronger business results. Best of all? You don’t need a huge budget to make it work just intention, connection, and consistency.

In this episode we chat with returning guest and long time industry leader Ashleigh Goodchild. Ashleigh is the Director of SOCO Realty, leading a team that manages over 1200 properties in Perth, and brings 25+ years of experience in real estate. She’s also the founder of PM Collective, co-creator of Australia’s first online course for interstate investors, and Director of Property Profiling Australia. Passionate about impact, she supports DV families through Orana House and sits on the board of Find Your Feet Foundation, helping renters in need.

"I just want to be clear, focusing on retention won’t bring in the same numbers as a full-time BDM who's out there signing new properties every day. It’s not about that kind of rapid growth. But what it does give you is a solid foundation. And without that, chasing new growth is like building on sand." - Ashleigh Goodchild

We explore:

• Why most real estate businesses focus on new managements and ignore their retention problem
• How Ashley tracks retention now and what the numbers revealed about client losses she didn’t even realise were happening
• The real cost of growth and why retention is often more profitable than acquisition
• How communication and investor check ins turn landlords into long term clients
• Why client relationships not transactions create real stability for your team
• How retention impacts staff burnout, onboarding load, and overall business health
• Creative ideas to track, improve, and systemise retention even if you're a small agency

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Ashleigh Goodchild

https://www.linkedin.com/in/perthpropertymanager/

socorealty.com.au 

pmcollective.com.au 

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Struggling to keep up with consistent content creation for your social media? You're not alone! In today’s digital world, staying visible and engaging on platforms like Instagram and Facebook is crucial for growing your property management business—but how do you keep up without burning out?

With the right tools, you can streamline your content creation process and maintain a steady flow of engaging posts without the stress. From designing eye-catching graphics to scheduling posts in advance, there are tools out there that make staying consistent easy and efficient. Imagine having more time to focus on growing your business while your social media runs on autopilot—sounds pretty good, right? Let’s explore how you can make this a reality!

In this episode of the Property Management Podcast, I’m sharing practical strategies for property managers to create consistent, engaging social media content. Drawing on my experience as a mother of four and co-owner of a \$1 million real estate brand, I discuss tools like Canva, ChatGPT, and scheduling platforms to streamline content creation. I’ll also talk about the power of content batching and share tips to avoid burnout, all with the goal of empowering women in property management to balance career and family while building a strong online presence. Plus, I invite you to connect and explore my resources for further support.

"This is a strategy that's been a game changer for me. Instead of trying to come up with new ideas or create posts every day, I batch my content, meaning I dedicate a chunk of time to creating multiple pieces of content all at once." - Kylie Walker

We explore:

• Importance of consistent content creation for social media in property management
• Tools for efficient content creation and scheduling (e.g., Canva, ChatGPT, Plantable, Simplified)
• Strategies for maintaining a strong online presence and brand reliability
• Benefits of using Canva for graphic design and social media posts
• Utilizing ChatGPT for brainstorming and generating content ideas
• Scheduling content to reduce stress and improve time management
• Concept of content batching to streamline the content creation process
• Empowering women in the property management industry to balance careers and family
• Building trust and engagement with audiences through consistent online presence
• Encouragement to set up systems and work smarter for effective social media management

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum