Let’s talk about standing out in property management… because blending in? That’s so last year. If you’ve ever wondered how to build a personal brand that actually attracts clients (instead of chasing them), then you’re going to love this. Authenticity is the new marketing strategy, and when you show up as the real you, magic happens–hello trust, engagement, and loyal clients who rave about you.

This episode is hands-down one of our most downloaded–and it’s no surprise why. It’s real, it’s raw, and it’s packed with practical tips you can implement right now. Our guest–known online as “the OCD PM”–has built a standout social media presence by embracing who she is, quirks and all. And guess what? It’s working. She shares how being unapologetically herself has helped her grow her business, connect with clients, and build a brand that people actually remember.

You’ll walk away with a fresh perspective on marketing, a boost of inspiration to own your story, and a few laughs along the way. In this episode of "The Property Management Podcast with That Property Mum," we’re diving into why being yourself online is your biggest business advantage–and how to do it without overthinking it.

“When you're always looking at that perfect person with the perfect home, you start evaluating yourself and actually feel quite bad.” 

- Kenslee Oxley

We cover:

• Balancing career and family in the property management industry
• Strategies for growing a property management business
• Mastering fear and boosting confidence in professional settings
• The importance of authenticity on social media
• Evolution of personal branding within the property management space
• Sharing relatable and humorous content to connect with audiences
• The shift from curated content to genuine, everyday experiences on social media
• Prioritizing mental well-being over societal beauty standards
• Using social media to showcase personality and customer service skills
• Tips for spontaneous content creation that reflects real life

Join my new FREE  Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kenslee:

https://www.instagram.com/theocdpm/?hl=en

https://www.linkedin.com/in/kenslee-oxley-8b42791a2/?originalSubdomain=au

https://www.facebook.com/kenslee.bartlett/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

If you’re constantly chasing leads, refreshing your inbox, or replying to DMs late at night, this episode is for you. I know exactly what that feels like because I used to do it too.

When I first started in real estate, everything relied on me,  if I stopped marketing, following up, or networking, the leads stopped too. It was exhausting and unpredictable. The turning point came when I realised I didn’t need more work; I needed more structure. That’s when I discovered the power of funnels and automation in property management marketing and it changed everything.

In this episode, I’m breaking down the exact marketing funnel framework I use in my property management business today. You’ll learn how to attract leads with value based content, capture leads through lead magnets, nurture client relationships with authenticity, and convert leads into clients with clarity, all while leveraging AI tools for real estate marketing that make everything faster and easier.

This is the system that helped me go from chasing leads to attracting them, even while I’m offline or on holidays.

 ”One of the things that I have found that's working really well for the clients that we currently work with is creating short videos, breaking down property investment myths. The engagement on some of these videos, especially on platforms like reels and TikTok, is getting huge engagement.  These worked because our clients weren't selling. They were serving.”-Kylie Walker

We cover:

• What a marketing funnel really is  and how it helps clients move from stranger to paying customer
• The four stages of every successful sales funnel: Attraction, Connection, Nurture, and Conversion
• How to create educational content for property managers that positions you as the go to expert
• Lead magnet ideas that attract high-quality leads so you can grow your property management email list and position yourself as a real estate marketing expert.
• How to build an email nurture sequence that builds trust over time
• The three most common funnel mistakes and how to avoid them
• The AI marketing tools I use every week  including ChatGPT, Kajabi, and Canva  to save hours
• How to show up consistently and create sustainable growth in your real estate business

Join my new FREE  Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

SEO has always felt like this mysterious digital code I wasn’t quite sure how to crack – and if you’re anything like me, you might feel the same. As women juggling careers, families, and running a business, we don’t exactly have time to decipher algorithms! That’s why I wanted to bring in an expert to simplify things and give us clear, practical strategies to grow our online visibility without the tech overwhelm.

As property managers, we rely so heavily on word of mouth and referrals, but let’s be honest – Google is the new word of mouth. Showing up on the first page can be the difference between someone calling you… or never finding you at all. In our fast-paced industry, we need marketing tools that work even when we’re not. That’s where smart SEO comes in – it’s not just about keywords, it’s about creating content that connects and converts.

In this episode of The Property Management Podcast, I chat with SEO expert James, who breaks down the basics of search engine optimisation specifically for beginners in our industry. We cover everything from how Google ranks websites to using keyword tools, conducting SEO audits, optimising images, building backlinks, and leveraging online reviews. It’s packed with practical, actionable advice to help you grow your property management business online – even while you’re juggling everything else life throws at you.

“You have to make it seem as natural as possible because the algorithm can tell if you’re trying too hard to jam words in.”  - James Bealey

We cover:

• Introduction to Search Engine Optimization (SEO) for beginners
• Explanation of how Google’s search engine functions and indexing process
• Importance of using tools like Google Keyword Planner for keyword research
• Conducting basic SEO audits to identify missing elements
• Emphasis on quality content and the ideal word count for web pages
• Proper use of keywords and avoiding keyword stuffing
• Importance of internal and external linking for SEO benefits
• Optimizing images for search engines with descriptive file names and alt tags
• Overview of off-site SEO and the significance of building backlinks
• The role of Google reviews and trusted review platforms in enhancing website authority

Join my new FREE  Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

So many real estate business owners have believed that working hard would be enough, showing up every day, managing properties, and looking after clients. But what happens when the online world doesn’t even know you exist?

In this episode, I’m talking about a reality that a lot of business owners are starting to face. If Google and AI can’t find you, your clients can’t either. Things have shifted, people aren’t just searching on Google anymore,  they’re asking AI tools like ChatGPT or Claude for answers, recommendations, and local experts. And if you’re not showing up there, you’re basically invisible and missing out on a huge opportunity.

I’ll walk you through how to change that and start building an online presence that actually gets found. Whether it’s creating useful content, improving your SEO, or using AI tools to make things easier, these simple steps can help you go from invisible to visible.

 Consistency compounds. You don't need to do it perfectly. You just need to keep doing it. And over time, Google and AI start connecting the dots between your name, your business. Your content and your location, and this is not a short term thing either. It is a long term game, a long term strategy for your business

- Kylie Walker

We cover:

• How to create short, helpful blog content that answers the real questions your clients are asking  and why this builds trust and improves your real estate SEO.
• Why updating your Google Business Profile with regular posts, photos, and review replies helps you rank higher in local searches.
• How using consistent keywords and location tags across your website and social media helps Google and AI connect your name with your area of expertise.
• Easy ways to use AI tools like ChatGPT to brainstorm, write, and repurpose content so you can stay visible without burning out.
• Why visibility online isn’t about doing more, it's about doing the right things consistently so your ideal clients can find you

Join my new FREE  Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Every property manager knows the dread of that maintenance request that lands late on a Friday afternoon, the leaky tap that turns into a flood, the broken fence that’s been “in progress” for 6 months, or the tenant complaint that snowballs into a claim against your agency. Investors expect fast, cost effective solutions. 

Tenants want safety and comfort restored. Trades need clear instructions, access and approvals. In the middle sits a Property Manager who was rarely taught the technical bits at licence level, yet carries the consequences when something is missed.

In this episode, I chat with Corinne and Shelby about the real skills property managers need to manage maintenance effectively. They share how better training, stronger relationships with trades, and a proactive approach can prevent costly mistakes and lift the standard of property management across the industry. 

This conversation reframes maintenance as a professional advantage, not just a pain point, we chat about what’s missing in current PM education, why too many teams are xxx and how their Trade Education Event gives property managers real world tools they can take straight back to the office, practical training that makes a genuine difference to how maintenance is handled

I was five years into my property management career before I knew that a rust spot on a flexi hose means it’s about to burst  and that knowledge could have saved thousands of dollars in water damage - Corrine Forsyth

We cover:

• The common maintenance misunderstandings that leave property managers exposed
• Why most Property Management qualifications don’t teach real world maintenance or troubleshooting skills
• How to build a core network of trusted trades who support and educate your team
• The importance of proactive training, continuing professional development, and accountability for self development
• How the right trade training can make your maintenance process easier and more effective and can help your team handle maintenance better
• Why strong communication and clear internal expectations with your team can reduce risk and improve service
• How collaborative industry events can replace competition with shared learning and build a strong network of relationships around you
• Why hands on experience and real life learning help property managers feel more confident when inspecting and managing properties

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Corrine Forsyth and Shelby

Trade Education Masterclass

📅 Date: Wednesday, 29th October 2025

🕒 Time: 9:30am – 2:30pm

📍 Location: 53 Springfield Lakes Boulevard, Springfield Lakes, QLD 4300

Whether you’re new to the industry or a seasoned PM, you’ll walk away with practical tools, legislative clarity, and stronger trade relationships.

🎟 Reserve your spot here: Book Now

Shelby 

Visit our Website - Rose Petal Properties

Like me on Facebook

Follow me on Instagram

Let's connect on Linkedin

Corrine Forsythe

+61 411 142 607

[email protected]

https://www.instagram.com/corrineforsyth_realestate/

https://www.linkedin.com/in/corrine-forsyth-bb95b1b9/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

The market is more crowded than ever. But it’s not the loudest voices that win, it’s the most authentic. A brand built on real stories, genuine connection, and aligned values creates trust before the first conversation even happens.

This episode is a little uncomfortable but it’s also the truth that changed everything for me. No one’s choosing you because your brand looks like everyone else’s.

I used to work 60 hour weeks in my real estate business. I was answering emails late at night, fixing problems, dealing with staff turnover and wondering why I couldn’t seem to grow, no matter how hard I worked. Then one day, it hit me. It wasn’t my effort that was holding me back, it was that no one actually knew who I was.

My brand looked and sounded like every other agency. The same colours, the same language, the same “we care” messaging. And that meant no one could really connect with me. When I finally started building a personal brand that reflected me,  my story, my voice, my values, everything shifted.

In this episode, I’m sharing the mindset shifts, the lessons and the exact moments that helped me stop hiding behind my business and start standing out online.

“When you sound and look like everyone else, clients have no reason to choose you.” - Kylie Walker

We explore:

• The real reason clients aren’t choosing your business
• Why blending in is the fastest way to stay invisible
• How to build a personal brand that attracts, not chases, attention
• Why authenticity builds trust long before you meet a client
• The surprising link between focus and freedom
• How showing up as yourself changes everything in business

Join our new free Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

In this heartfelt episode of the Property Management Podcast, I opened up about some of the personal and professional struggles I’ve been facing lately. From experiencing work breakdowns to navigating unexpected health scares, it’s been a season that’s tested my resilience in ways I didn’t anticipate. Balancing the demands of running a business while still showing up for my family has felt overwhelming at times, and I wanted to share that honestly with my listeners–because I know I’m not the only one going through it.

I also talked about the different “seasons” we go through in business: the startup phase, the messy middle, and the season of abundance. Each one comes with its own challenges and rewards. Right now, I’m in that messy middle, where things don’t always go to plan, and growth often feels uncomfortable. But I reminded myself–and my audience–that these tough times are temporary. Just like any season, they eventually pass, and what we learn along the way shapes who we become as leaders and as individuals.

More than anything, I wanted this episode to encourage women in property management who may be facing their own storms. I shared some of the ways I’ve been prioritizing self-care, leaning on clear communication, and choosing perseverance even when it feels hard. Growth is rarely neat and tidy; it’s often messy, emotional, and unpredictable. But it’s also deeply worthwhile. By embracing the journey and giving ourselves grace, we create the space to thrive–not just survive–in both business and life.

"You don't have to carry it all alone. And most of all, remember you're not broken. You're building something." - Kylie Walker

We explore:

• Balancing career and family in the property management industry
• Overcoming personal and professional challenges
• The concept of "business seasons" (startup, messy middle, abundance)
• Emotional and physical struggles faced by business owners
• The importance of communication during tough times
• Recognizing that difficult periods are temporary
• The impact of health issues on personal and professional life
• The significance of support systems in business
• Encouragement to take action despite feeling overwhelmed
• The journey of growth and the challenges that accompany it

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Property management leadership has never been more demanding, but it’s also never been more rewarding. When leaders focus on clarity, communication, and care, they don’t just reduce turnover; they build teams who feel valued, trusted and motivated to grow.

In this episode I chat with Rachel Atkin who is a respected property management leader with more than 20 years’ experience in real estate. As the Property Management Operations Manager and Performance Coach for Harcourts Victoria, she focuses on business growth, team development, and practical support across the network.

Named one of Elite Agent’s Top 50 Industry Influencers, Rachel is also a RiSE Initiative Influencer, Mental Health First Aid Practitioner, and Inspirational Women Ambassador for Harcourts Victoria. She’s a regular speaker at events across Australia and New Zealand, known for her people-first approach to leadership, training, and growth in property management.

Rachel reminds us that effective leadership in real estate isn’t about knowing it all, it’s about understanding your people, showing up with empathy, and committing to your own development as much as theirs.

If you’ve ever felt like you’re failing your team, this episode will remind you that great leadership isn’t about perfection  it’s about connection.

“ I think people misunderstand that sometimes kindness and calmness in leadership means that you are soft. But actually it's a superpower.You know why? Because it's all about no shades of gray. There is transparency, there's clarity, there is kindness and a supporting factor of people behind that.” - Rachel Atkin

We cover:

• The importance of having real conversations with your team about how they like to work and what drives them
• Ways to attract and keep great people in your property management business
• Why clear development plans help your team grow and stay on track
• What servant leadership really means and how kindness can still be strong leadership
• Supporting your team’s wellbeing through things like the Harcourts Real Care app and mental health first aid
• Tips for managing recruitment and retention challenges in today’s property management market
• How to handle tricky client conversations with confidence and empathy
• Using feedback and surveys to build better relationships with both owners and renters.
• Finding and fixing small communication gaps before they turn into bigger problems
• The value of staying curious and always learning as a leader

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Rachel Atkin

https://www.linkedin.com/in/rachel-atkin-0136ba172/

https://www.instagram.com/rachelatkin.harcourts/?hl=en

https://www.facebook.com/rachel.atkin.79

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

AI isn’t here to replace your voice–it’s here to help you amplify it. As someone juggling the day-to-day chaos of property management and running a business, I know how easy it is to let marketing slide to the bottom of your to-do list. That’s why I’m such a big fan of using tools like ChatGPT as a content creation assistant, not a copy-and-paste robot. When you combine the power of AI with your unique experiences and personal brand voice, that’s when the magic happens.

In this episode, I’m walking you through exactly how I use ChatGPT to brainstorm ideas, write captions, repurpose podcast episodes, and even whip up email newsletters without losing the Kylie-ness in my content. I also share some of my favourite prompt strategies, tips for avoiding robotic-sounding copy, and how to make sure your message still feels real and relatable. Whether you’re managing a team or building your personal brand, these tools can seriously lighten your load–without sacrificing your personality.

So if you’ve been curious (or maybe a little hesitant) about dipping your toe into the AI pool, this one’s for you. I want you to see AI not as a threat to your creativity, but as the support system that gives you more time to be creative. In this episode of the Property Management Podcast, I share practical strategies to help you embrace AI tools confidently and use them to elevate your content and connect more authentically with your audience.

"Start with a brand voice, speak to your audience, and add a real story just one of those tweaks makes a huge difference." - Kylie Walker

We explore:

• The role of AI, specifically ChatGPT, in property management marketing.
• Importance of crafting detailed prompts for AI to generate personalized content.
• Strategies for maintaining a unique brand voice in AI-generated content.
• The significance of storytelling and personal experiences in marketing.
• Building trust and connection with the audience through authentic content.
• Practical tips for using AI tools in content creation, such as brainstorming and drafting.
• Examples of how to incorporate brand tone and audience targeting in prompts.
• The balance between leveraging AI as a supportive tool and retaining personal creativity.
• Encouragement for property managers, especially women, to embrace technology in their marketing efforts.
• Resources and community support for further learning about AI in property management.

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

As we head into the final quarter of the year, it’s the perfect time to reflect on what really drives growth in property management. And one of the most powerful, yet often overlooked, tools is data.

Data isn’t just numbers on a screen, it tells you where to focus your time, which owners or suburbs are ripe for growth, and what matters most to your landlords and investors. The challenge is that many property managers only scratch the surface of the tools they already have.

That’s why we’re revisiting one of our most downloaded episodes, and is clearly a topic that so many of you found valuable. It’s all about using data strategically to grow your rent roll and strengthen client relationships.

In this episode, I sit down with Kasey McDonald, Queensland State Manager at CoreLogic, who brings 27 years of experience across every corner of real estate. Kasey shares how property managers can  start using RP Data reports  and even their own CRM to uncover new opportunities for growth.

If you’re serious about finishing Q4 strong, this episode is your reminder that data should be at the centre of your property management growth strategy.

We cover:

• Why property managers often overlook data and why that’s a missed opportunity
• How tenure reports, withdrawn listings, and suburb insights can fuel rent roll growth
• Practical ways to collaborate with sales teams and leverage CRM data
• How to use investment property reports to build trust and deliver valuable landlord conversations
• Why integrating RP Data with your CRM keeps your information accurate and actionable
• How tools like RP Proposals and heat mapping help tailor your pitch to landlords

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Previous episode 148: https://podcasts.apple.com/au/podcast/how-to-use-data-to-grow-your-rent-roll-with-kasey-mcdonald/id1614099639?i=1000684776740

Connect With Kasey McDonald

https://www.linkedin.com/in/kasey-mcdonald-857a3337/?originalSubdomain=au

[email protected]

https://www.corelogic.com.au/

https://www.facebook.com/corelogicaustralia/

https://www.instagram.com/corelogicau/?hl=en

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum