The purpose of the Beef Checkoff Council is to serve as a division of the association to approve all activities, marketing plans and budgets related to the Alabama Beef Checkoff program, and it is chaired by Hale County Cattleman Brenda Glover. Tune in to meet Brenda and hear all about her unique perspective on the importance of Alabama's Beef Checkoff Program. And you guessed it, Brenda is the wife of ACA President-Elect Keith Glover, who we met on last week's episode of Cattle Connect!