Cheeky Mid Weeky

Mark Mitchell has spent 15 years coaching Division I men's basketball, and in this conversation he shares the principles that have shaped his approach to developing elite athletes.

Rather than following one training system, Mark explains why he's become principle-based instead of method-based, blending traditional strength training with modern performance methods to meet the demands of today's basketball athlete.

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From our sponsors

Hawkin Dynamics

🌎Site: https://www.hawkindynamics.com/

Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above.

Power Lift

🌎Site: https://www.powerliftusa.com/

Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above.

Dashr

🌎Site: https://www.dashrsystems.com/

Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above.

PlayerData

🌎Site:https://www.playerdata.com/en-us

PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above.

Thorne

🌎Site: https://www.thorne.com/

Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

Dr. Ken Clark is an Assistant Professor in the Department of Kinesiology at West Chester University, where he teaches biomechanics, motor learning, and kinetic anatomy. His research focuses on sprint performance, movement mechanics, injury mechanisms, and skill acquisition, with publications in many of the field's leading journals.

Clark has more than a decade of strength and conditioning coaching experience across the private, high school, and collegiate levels, including stops at Summit Sports, CES Performance, Dickinson College, Haverford College, and Villanova University. He earned his PhD in Applied Physiology and Biomechanics from Southern Methodist University and is a former collegiate football player at Swarthmore College.

$1 Trial Membership to SCN

🏫CEUs: https://strengthcoachnetwork.com/Trial

Save on your re-certification to the NSCA and CSCCa with best price CEUs

🏫CEUs: https://strengthcoachnetwork.com/CEU

Hawkin Dynamics

🌎Site: https://www.hawkindynamics.com/

Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer.

Power Lift

🌎Site: https://www.powerliftusa.com/

Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment.

Dashr

🌎Site: https://www.dashrsystems.com/

Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS.

PlayerData

🌎Site:https://www.playerdata.com/en-us

PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology.

TeamBuildr

🌎Site:https://www.teambuildr.com/en

TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above.

Thorne

🌎Site: https://www.thorne.com/

Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

Nicholas Lee, BS, CSCS, RSCC, USAW-L1 is the H2F Lead Tactical Strength and Conditioning Coach at Fort Bragg, North Carolina. With more than 20 years of military service, including time in Army Special Operations and conventional forces, Lee brings a unique blend of tactical leadership and human performance expertise to his coaching.

Prior to his current role, Lee worked with EXOS as an H2F Tactical Strength and Conditioning Coach and served as Director of Strength and Conditioning at Freedom Christian Academy. He earned his bachelor's degree in Sports and Exercise Science from Methodist University and is currently pursuing a master's degree in Athletic Development Management.

Save on your re-certification to the NSCA and CSCCa with best price CEUs

🏫CEUs: https://strengthcoachnetwork.com/CEU

Hawkin Dynamics

🌎Site: https://www.hawkindynamics.com/

Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer.

Power Lift

🌎Site: https://www.powerliftusa.com/

Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment.

Dashr

🌎Site: https://www.dashrsystems.com/

Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above.

PlayerData

🌎Site:https://www.playerdata.com/en-us

PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above

TeamBuildr

🌎Site:https://www.teambuildr.com/en

TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above.

Thorne

🌎Site: https://www.thorne.com/

Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

Sean Hayes has built performance programs at every level—from playing at Harvard University to coaching at Penn State University, the Houston Texans, WWE, and now serving as Director of Player Performance for the UFL.

In this episode, Sean shares lessons from his mentors, building WWE's first comprehensive strength program, coaching NFL stars like J. J. Watt, and preparing UFL players for NFL opportunities.

_

$1 Trial Membership to SCN

🏫CEUs: https://strengthcoachnetwork.com/Trial

_

Save on NSCA and CSCCa CEUs

🏫CEUs: https://strengthcoachnetwork.com/CEU

_

Hawkin Dynamics

🌎Site: https://www.hawkindynamics.com/

Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above.

Power Lift

🌎Site: https://www.powerliftusa.com/

Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above.

Dashr

🌎Site: https://www.dashrsystems.com/

Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above.

PlayerData

🌎Site:https://www.playerdata.com/en-us

PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above.

Thorne

🌎Site: https://www.thorne.com/

Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

TeamBuildr

🌎Site:https://www.teambuildr.com/en

TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above.

Matt Durant is the Head Strength and Conditioning Coach at University of La Verne, where he oversees performance training for all 20 varsity sports. A 1999 La Verne graduate, Durant returned to his alma mater in 2002 and has spent more than two decades developing student-athletes and building a highly respected Division III strength and conditioning program.

In 2017, Durant was named the National Sports Performance Association Coach of the Year. During his tenure, numerous athletes have earned conference, regional, and national recognition, including multiple National Strength and Conditioning Association All-America Strength and Conditioning Athlete of the Year honors.

Before returning to La Verne, Durant coached at College of the Canyons and Wingate University. He earned his bachelor's degree from La Verne and a master's degree from Azusa Pacific University, and remains active in both the NSCA and USA Weightlifting.

From our sponsors:

Hawkin Dynamics

🌎Site: https://www.hawkindynamics.com/

Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software,

and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above.

Power Lift

🌎Site: https://www.powerliftusa.com/

Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above.

Dashr

🌎Site: https://www.dashrsystems.com/

Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above.

PlayerData

🌎Site:https://www.playerdata.com/en-us

PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above.

Thorne

🌎Site: https://www.thorne.com/

Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

TeamBuildr

🌎Site:https://www.teambuildr.com/en

TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above.

This week, Justin Lima and Yosef Johnson discuss why long-term athlete development often gets sacrificed for flashy training, how Verkhoshansky's long-term delayed training effect changes programming, and why the best coaches focus on serving athletes—not impressing social media.

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Save on your re-certification to the NSCA and CSCCa with best price CEUs

🏫CEUs: https://strengthcoachnetwork.com/CEU

___

Buy Supertraining to Read Along with Us

https://uaconcepts.com/product/supertraining

___

From our sponsors:

Hawkin Dynamics

🌎Site: https://www.hawkindynamics.com/

Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software,

and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above.

Power Lift

🌎Site: https://www.powerliftusa.com/

Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above.

Dashr

🌎Site: https://www.dashrsystems.com/

Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above.

PlayerData

🌎Site:https://www.playerdata.com/en-us

PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above.

Thorne

🌎Site: https://www.thorne.com/

Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

TeamBuildr

🌎Site:https://www.teambuildr.com/en

TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above.

Dr. Eric Cash serves as President of the National High School Strength Coaches Association and is the Head Strength & Conditioning Coach at Dorman High School. Widely recognized as one of the leading voices in high school strength and conditioning, Dr. Cash has dedicated his career to developing young athletes through evidence-based training, mentorship, and long-term athletic development.

Prior to Dorman, he held head strength and conditioning positions at Presbyterian College, Eastern Illinois University, and Elon University. He earned his doctorate in Kinesiology from University of North Carolina at Greensboro and was named NHSSCA Coach of the Year in 2020.

___

$1 Trial Membership to SCN

🏫CEUs: https://strengthcoachnetwork.com/Trial

Save on your re-certification to the NSCA and CSCCa with best price CEUs

🏫CEUs: https://strengthcoachnetwork.com/CEU

CONNECT:

📷Instagram: https://www.instagram.com/strength_coach_network/

From our sponsors:

Hawkin Dynamics

🌎Site: https://www.hawkindynamics.com/

Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software,

and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above.

Power Lift

🌎Site: https://www.powerliftusa.com/

Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above.

Dashr

🌎Site: https://www.dashrsystems.com/

Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above.

PlayerData

🌎Site:https://www.playerdata.com/en-us

PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above

TeamBuildr

🌎Site:https://www.teambuildr.com/en

TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above.

In this episode of Supertraining in a Year, Justin Lima and Jeff Moyer break down pages 331–360 of Yuri Verkhoshansky's Supertraining and dive into some of the most misunderstood topics in strength and conditioning.

___

Save on your re-certification to the NSCA and CSCCa with best price CEUs

🏫CEUs: https://strengthcoachnetwork.com/CEU

___

Buy Supertraining to Read Along with Us

https://uaconcepts.com/product/supertraining

___

From our sponsors:

Hawkin Dynamics

🌎Site: https://www.hawkindynamics.com/

Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software,

and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above.

Power Lift

🌎Site: https://www.powerliftusa.com/

Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above.

Dashr

🌎Site: https://www.dashrsystems.com/

Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above.

PlayerData

🌎Site:https://www.playerdata.com/en-us

PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above.

Thorne

🌎Site: https://www.thorne.com/

Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

TeamBuildr

🌎Site:https://www.teambuildr.com/en

TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above.

● Dr. Pat Ivey is the Associate Athletic Director for Student-Athlete Health and Performance at University of Louisville and currently serves as President of the Collegiate Strength and Conditioning Coaches Association Board of Directors. With more than 20 years of experience in collegiate athletics, he has held leadership roles at Louisville, Missouri, and Arkansas State while becoming one of the most respected voices in athletic performance and leadership.

● Jason Wilfawn is the Director of Strength and Conditioning for the Oxford School District and the 2024 Mississippi High School Strength & Conditioning Coach of the Year. With more than 20 years of experience in athletic performance, he has worked across the high school, private sector, and Division I collegiate levels, including stops at the University of Mississippi, the University of Arkansas, and the University of Evansville

● Aaron Duvall is the Assistant Athletic Director for Sports Performance at University of Pittsburgh, where he oversees all strength and conditioning and applied sport science operations for the athletic department. In addition to leading Pitt's integrated high-performance model, he directly oversees the training of the women's volleyball program.

● Beth Byron is the Chief Science Officer for the Collegiate Strength and Conditioning Coaches Association, where she helps guide the organization's scientific and educational initiatives. With nearly two decades of experience in collegiate athletics, she has held strength and conditioning positions at West Virginia University, University of South Florida, The Ohio State University, and The University of Texas at Austin.

Matt Jennings is the Assistant Athletics Director for Strength and Conditioning at Xavier

University, where he oversees strength and conditioning for all 19 varsity athletic programs. A member of the Xavier staff since 2007, Jennings was promoted to his current leadership role in 2021 after helping build and advance the department's performance culture.

Here is the third part in this series where Justin breaks down why coaches need to be called Strength and Conditioning Coaches and NOT something else like Sports Performance Coach. Watch the full video to find out why.

Click below to read the 2 articles that Justin mentions in this video.

Article 1:

https://strengthcoachnetwork.com/blog/Strength-Coach

Article 2:

https://strengthcoachnetwork.com/blog/Title-2

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From our sponsors

Hawkin Dynamics

🌎Site: https://www.hawkindynamics.com/

Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above.

Power Lift

🌎Site: https://www.powerliftusa.com/

Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above.

Dashr

🌎Site: https://www.dashrsystems.com/

Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above.

PlayerData

🌎Site:https://www.playerdata.com/en-us

PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above.

Thorne

🌎Site: https://www.thorne.com/

Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

TeamBuildr

🌎Site:https://www.teambuildr.com/en

TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above.