This week, Kate takes on a new term, "cheugy," a made-up word from Tiktok that, via aggressive media coverage, has been thrust into the social lexicon. This episode examines the struggle between being lighthearted/letting comedy exist and the diversity that lies within financial security of millennials that is often forgotten when slinging semi-classist tropes. She dives into the definition of cheugy, attempting to validate the concept of being 'off-trend' by examining which items named were actual trends, and if this legitimately is a term that would be fairly applied across genders and social classes. Fearing the reincarnation of society's love for terms like 'basic,' Kate argues why there is millennial sensitivity to the early 2010s trends, and what Pinterest, bloggers, early influencers, etc. did for women. And as a result, the ways in which their entrepreneurial efforts are often dismissed in favor of mocking their hobbies. TLDR, it's cheugy as hell.

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WORKS CITED

Kiera Breaugh: Tiktok; Instagram; YouTube

Original Cheugy Tiktok: User deleted

https://highline.huffingtonpost.com/articles/en/poor-millennials/

https://www.nytimes.com/2021/04/29/style/cheugy.html

https://www.thecut.com/2014/10/what-do-you-really-mean-by-basic-bitch.html

https://www.thecut.com/2021/05/cheugy-is-hard-to-define-but-easy-to-identify.html

https://popcrush.com/what-is-cheugy-slang-describe-millennials-explained-tiktok/

https://www.dailymail.co.uk/femail/article-9546995/What-cheugy-Inside-viral-new-term-millennials.html

https://fashionatbrown.com/archive/2019/11/25/the-permeation-of-fashion-in-middle-america-a-narrative

https://archive.curbed.com/2019/12/19/21024424/interior-design-trends-2010-2019