California Gov. Gavin Newsom urged drivers to avoid Chevron stations over Memorial Day weekend, arguing the company’s branded gas costs significantly more—often 60 to 80 cents per gallon higher than unbranded alternatives. He said cheaper, unbranded fuel comes from the same sources and meets the same standards, accusing “Big Oil” of profiting during global supply disruptions and warning consumers not to overpay just for the brand. Critics point out that most Chevron stations are independently owned. Chevron is fighting back with signs and stations that put the blame on Sacramento.

John Gerardi sits in for John Broeske.

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