Chicago Sam's Franchise GPS

In this episode of Room for Seconds, host Gregg Majewski welcomes Troy Hooper, CEO of Hot Palette America, to discuss the unique challenges and strategies of scaling a Japanese quick-service restaurant (QSR) brand in the U.S. and globally. From leveraging AI-driven marketing to reimagining supply chain efficiency and flavor profiles, Troy reveals the innovative steps his team has taken to bring this 30-year-old concept to new markets. Dive into their journey of balancing authenticity with modern adaptations, and learn how they’re building community while staying at the forefront of fast-casual dining trends. This is an episode packed with insights on leadership, growth, and staying relevant in a competitive industry.

Key Takeaways:

1. Pepper Lunch’s Unique Operational Model - Troy Hooper highlights how Pepper Lunch's unique operational model prioritizes simplicity and consistency. The concept eliminates the need for traditional cooking equipment by using electric hot plates, which double as the serving dish, enabling a streamlined process with no prep or skilled labor required.
2. Economic Pressures and Consumer Behavior - Inflation and economic uncertainty have forced many customers to cut back on dining out, leading to increased competition for fewer transactions. Fast-casual brands, such as Pepper Lunch, have seen success by offering perceived quality and customization at accessible price points, but traditional and fast-food establishments struggle to retain customers due to waning value propositions.
3. Leveraging AI for Marketing - Pepper Lunch is revolutionizing its marketing strategies by leveraging AI tools like ChatGPT and Jasper to create personalized, data-driven campaigns. This technology allows Pepper Lunch to generate tailored social media posts, blogs, and PR materials quickly and cost-effectively, while also analyzing customer behavior to refine its messaging. The result? Hyper-targeted marketing that resonates with their audience, boosts engagement, and keeps the brand ahead of the competition.

Episode Links:

• Visit Pepper Lunch Online
• Follow Pepper Lunch on X
• Follow Pepper Lunch on Instagram
• Follow Pepper Lunch on Facebook
• Follow Pepper Lunch on Tik Tok
• Connect with Pepper Lunch on LinkedIn
• Connect with Troy Hooper on LinkedIn

ABOUT TROY HOOPER

Troy Hooper is the Chief Executive Officer of Pepper Lunch North America, where he leads the iconic Japanese quick-service restaurant brand’s expansion across the U.S. and Canada. With more than 30 years of experience in the hospitality and restaurant industries, Troy has built a reputation for driving growth, operational excellence, and franchise success. His career includes leadership roles with brands like Hilton, where he achieved the prestigious AAA 4 Diamond rating and Hilton "Resort" designation, as well as delivering exceptional fiscal results in revenue and profitability across multiple organizations.

Troy’s deep expertise in franchising and operations is key to Pepper Lunch’s success in redefining fast-casual dining. By focusing on innovation, such as experiential dining and efficient supply chain strategies, he is positioning the brand as a standout in the competitive restaurant space. His leadership ensures Pepper Lunch continues to balance authenticity with modern adaptations, delivering high-quality, customizable meals that resonate with North American consumers.

ABOUT GREGG MAJEWSKI:

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands. Craveworthy Media is Majewski’s gift back to the industry that has given him so much. The goal of Craveworthy is to inspire the up and coming industry leaders by providing important information, stories, and insights from titans past and present.

Connect with Craveworthy

• Follow Gregg Majewski on Instagram
• Follow Craveworthy Brands on Instagram
• Visit Craveworthy Online
• Connect with Gregg Majewski on LinkedIn
• CRAVEWORTHY FRANCHISING
• CRAVEWORTHY BRANDS
• INVEST IN CRAVEWORTHY

Connect with Room for Seconds

• Subscribe on YouTube
• Subscribe on Spotify
• Subscribe on Apple Podcasts
• View Past Episodes on Craveworthy Website

NOMINATE A GUEST — Do you know someone who would be great on this show? Let us know by emailing us EMAIL or sending a DM on social media @craveworthybrands

***

Produced by Cali BBQ Media

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“Every business needs to be a media company”

In this episode of Room for Seconds, host Gregg Majewski sits down with Kim Daly, a seasoned franchise consultant and business coach, to explore the world of franchising beyond the restaurant industry. Kim shares her insights into why many new entrepreneurs should consider non-food franchise opportunities, her unique approach to matching clients with franchise models, and the essential mindset for business ownership. Kim and Gregg discuss the importance of aligning franchise choices with personal and financial goals, busting myths about 'semi-absentee' ownership, and the value of building scalable, membership-based models for sustainable success. Join them for an eye-opening conversation that sheds light on the broader franchise landscape and what it truly takes to thrive in it.

Key Takeaways:

1. Finding Scalable Success - Kim helps franchisees identify realistic, scalable business models aligned with their goals and resources. She often recommends lower-cost, service-based franchises with recurring revenue for predictable cash flow and growth.
2. The 'Business-in-a-Box' Myth - Kim dispels the idea that franchising guarantees instant success. While franchises offer systems and branding, owners must still work hard to build a customer base and establish a local market presence.
3. Start Small, Grow Big - Kim advises starting with an attainable franchise to gain experience, build financial stability, and work toward larger opportunities, emphasizing the value of learning and growth over time.

Episode Links:

• Visit Kim Daly Online
• Follow Kim Daly on Instagram
• Follow Kim Daly on Facebook
• Kim Daly on YouTube
• Follow Kim Daly on LinkedIn

ABOUT KIM DALY

For the past 20 years Kim Daly has been helping entrepreneurs, investors, and stuck 9-5 professionals take control of their lives and step out of the corporate cycle by investing intelligently in the franchise businesses and become "franchisepreneurs." She is an international best-selling co-author of Franchising Freedom and the founder and host of the Kim Daly TV YouTube channel.

Before becoming a franchise consultant Kim was an entrepreneur and highly sought after consultant in the health and fitness industry working with brands such as Denise Austin, Dr.Denis Waitley, Gold’s Gym and eDiets.com. She is the creator of “The Daly Plan” – a millionaire mindset coaching program that enabled her to build the largest franchise consulting business in the history of franchise consulting in 2012. She aspires to be the most influential and motivational voice in the franchise industry. Kim is a mom of two teenage boys. She is passionate about fitness and nutrition. She lives on the beach in Southern New Hampshire where she loves to ski in the winter and workout year round.

ABOUT GREGG MAJEWSKI:

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands. Craveworthy Media is Majewski’s gift back to the industry that has given him so much. The goal of Craveworthy is to inspire the up and coming industry leaders by providing important information, stories, and insights from titans past and present.

Connect with Craveworthy

• Follow Gregg Majewski on Instagram
• Follow Craveworthy Brands on Instagram
• Visit Craveworthy Online
• Connect with Gregg Majewski on LinkedIn
• CRAVEWORTHY FRANCHISING
• CRAVEWORTHY BRANDS
• INVEST IN CRAVEWORTHY

Connect with Room for Seconds

• Subscribe on YouTube
• Subscribe on Spotify
• Subscribe on Apple Podcasts
• View Past Episodes on Craveworthy Website

NOMINATE A GUEST — Do you know someone who would be great on this show? Let us know by emailing us EMAIL or sending a DM on social media @craveworthybrands

***

Produced by Cali BBQ Media

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“Every business needs to be a media company”

In this episode of Room for Seconds, Gregg Majewski welcomes Sam Stanovich, Senior Vice President of Franchise Leadership at Big Chicken, to uncover the secrets behind the brand’s meteoric rise. Sam dives into the art of building a community-centered restaurant, how Big Chicken is training the next generation in authentic hospitality, and the bold strategies that have driven the brand’s success, including catering as a business game-changer. Discover how Big Chicken balances Shaquille O'Neal's star power with a family atmosphere and why staying adaptable is key in today’s fast-paced food industry. Don't miss this behind-the-scenes look at the strategies that set Big Chicken apart!

Key Takeaways:

1. Focus and Amplify What You’re Good At - The pandemic was unprecedented and had some negative effects on the restaurant industry as a whole. However, according to Dr. Emily Williams Knight, there were some lessons that could be gleaned from that experience, including employers staying abreast of wage legislation and being able to educate employees while finding solutions to any problems that may arrive.
2. Listen and Learn From Your Customers - When Big Chicken was first designed, Shaquille O'Neal intentionally kept his image subtle, wanting the food to speak for itself. However, as the brand grew, they realized customers strongly associated Big Chicken with Shaq, so they began to embrace his family story. They’ve added a “Shaquille O'Neal family menu” on kiosks featuring his daughter and are focusing on creating a family-friendly atmosphere. This shift reflects the importance of family in dining, something Big Chicken wants to celebrate as they continue to grow.
3. Preparing the Next Generation of Hospitality Workers - Sam emphasizes the importance of training young workers, often teenagers, in hospitality skills that may not come naturally to a generation raised on digital communication. He notes that companies like Chick-fil-A succeed by fostering a strong culture of in-person service and interaction. To achieve similar results, he suggests franchise operators and managers act as “mayors” of their local areas, actively engaging with customers and leading by example. Through dedicated training modules, he believes the industry can equip young employees with the skills needed to provide meaningful, person-to-person hospitality.

Episode Links:

• Big Chicken Online
• Follow Big Chicken on Instagram
• Follow Big Chicken on Facebook
• Follow Big Chicken on Tik Tok
• Follow Big Chicken on X
• Connect with Big Chicken on LinkedIn
• Connect with Sam Stanovich on LinkedIn

ABOUT SAM STANOVICH

Sam Stanovich is the Senior Vice President of Franchise Leadership at Big Chicken, bringing extensive experience in the restaurant and franchising industries. He has a background as a Firehouse Subs franchisee and area developer in Northern Illinois and Northwest Indiana. Prior to his franchising career, Stanovich spent nearly a decade with the National Restaurant Association, helping shape the strategic direction of partner products. He is also the co-host of "The Takeout, a Delivery and Catering Show" on the Foodable Network and serves on the advisory board for the Illinois Restaurant Association. With his deep industry knowledge, Sam plays a key role in Big Chicken’s franchising initiatives as the brand expands nationally and internationally.

ABOUT GREGG MAJEWSKI:

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.

ABOUT CRAVEWORTHY MEDIA:

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands. Craveworthy Media is Majewski’s gift back to the industry that has given him so much. The goal of Craveworthy is to inspire the up and coming industry leaders by providing important information, stories, and insights from titans past and present.

Connect with Craveworthy

• Follow Gregg Majewski on Instagram
• Follow Craveworthy Brands on Instagram
• Visit Craveworthy Online
• Connect with Gregg Majewski on LinkedIn
• CRAVEWORTHY FRANCHISING
• CRAVEWORTHY BRANDS
• INVEST IN CRAVEWORTHY

Connect with Room for Seconds

• Subscribe on YouTube
• Subscribe on Spotify
• Subscribe on Apple Podcasts
• View Past Episodes on Craveworthy Website

NOMINATE A GUEST — Do you know someone who would be great on this show? Let us know by emailing us EMAIL or sending a DM on social media @craveworthybrands

***

Produced by Cali BBQ Media

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“Every business needs to be a media company”

At the 2024 Prosper Forum, Gregg Majewski, CEO of Craveworthy Brands, captivated attendees with his fireside chat alongside Michael Gottlieb. The discussion centered on his unique philosophy on leadership, employee rewards, and franchise success. From his commitment to building millionaire employees to his focus on franchisee profitability, Gregg reveals the values that drive his approach to business. Listen in to hear how he creates lasting partnerships by investing in people, leading by example, and fostering an environment where everyone—from employees to franchisees—can share in the company’s growth and success.

Key Takeaways:

1. Empowering Talent Through Trust and Example - Gregg Majewski, CEO of Craveworthy Brands, believes that the foundation of effective leadership is building genuine trust. One standout approach Majewski takes is "over-promoting" talent, inspired by his own early experience when Jimmy John Liautaud took a chance on him at age 21. Majewski now pays it forward by offering significant opportunities to his best talent, regardless of age or tenure, knowing that “if you over-promote the best talent...they’re gonna work their butts off for you.” This approach is key to Craveworthy Brands' success, fostering a culture of opportunity and trust built on his unwavering example.
2. Rewarding Employees with True Ownership - Gregg sees employee rewards as more than just bonuses—they’re about creating real wealth and long-term ownership for his team. Early in Craveworthy’s journey, he put this into action by gifting $1 million in equity to his first employees, despite the company’s startup status. This unique approach not only recognizes hard work but fosters loyalty, inspiring his team to share in the success they help create. 
3. Franchisee Success as a Path to Shared Prosperity - For Gregg, success in franchising is all about helping franchisees achieve their own American dream, even if it means reducing his own profit margins or working harder to increase theirs. By investing in franchisee success, Craveworthy Brands builds lasting partnerships and shared growth, creating a model where everyone prospers together.

Episode Links:

• Visit the Prosper Forum Online
• Connect with Mike Gottlieb on LinkedIn
• Visit Cohn Rezneck LLP Online

ABOUT MIKE GOTTLIEB:

As Managing Director, National Hospitality Advisory, Michael Gottlieb provides deep industry expertise to CohnReznick Hospitality clients. A renowned restaurant industry expert, he is a global business and financial leader with over 35 years of experience in business strategy, P&L management, operations, enterprise risk management, and governance.

Mike has deep knowledge and expertise in optimizing revenue channels, digital transformation, workforce challenges, supply chain management, franchising structuring and operations, real estate and lease considerations, and operational, transaction, and tax matters. He has worked with most of the leadership in the restaurant industry and was involved in several of the high-profile transactions.

Mike began his career as a restaurant operator, providing him with inside experience on the financial and operational complexities of the restaurant business. He leveraged that experience into a career in public accounting, serving as a senior audit partner and global business leader for a Big 4 firm’s restaurant practice. During his 20-year restaurant leadership tenure with that firm, he achieved significant growth for the practice.

Mike is a sought-after expert and was most recently named one of The Consulting Report’s Top 25 Travel and Hospitality Consultants and Leaders for 2023.

ABOUT CRAVEWORTHY MEDIA:

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands. Craveworthy Media is Majewski’s gift back to the industry that has given him so much. The goal of Craveworthy is to inspire the up and coming industry leaders by providing important information, stories, and insights from titans past and present.

Connect with Craveworthy

• Follow Gregg Majewski on Instagram
• Follow Craveworthy Brands on Instagram
• Visit Craveworthy Online
• Connect with Gregg Majewski on LinkedIn
• CRAVEWORTHY FRANCHISING
• CRAVEWORTHY BRANDS
• INVEST IN CRAVEWORTHY

Connect with Room for Seconds

• Subscribe on YouTube
• Subscribe on Spotify
• Subscribe on Apple Podcasts
• View Past Episodes on Craveworthy Website

NOMINATE A GUEST — Do you know someone who would be great on this show? Let us know by emailing us EMAIL or sending a DM on social media @craveworthybrands

***

Produced by Cali BBQ Media

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“Every business needs to be a media company”

Justin Egan, co-founder of Wing It On!, speaks with Josh Kopel on the Full Comp Podcast about secrets behind building a standout brand in a crowded market. Justin shares how he and his co-founder Matt Ensero prioritized clear, consistent messaging to differentiate their brand from competitors. Egan breaks down the strategic steps that helped Wing It On! thrive in the competitive world of fast-casual dining.

But the story doesn't end there—Egan discusses how partnering with franchising expert Gregg Majewski and Craveworthy Brands unlocked new opportunities for growth. The conversation covers everything from crafting an emotionally compelling brand story to the importance of strategic partnerships when scaling a business.

Key Takeaways

1. Creating a Marketing Ethos: When building Wing It On!, Justin Egan and his partner had to decide how they would market their product to differentiate themselves. After successfully building their brand, Egan encourages new business owners to find their messaging, then be proactive in their approach to finding the most effective vehicle to drive that message by testing a variety of channels and platforms.
2. Partnering with Gregg Majewski and Craveworthy Brands: The saying goes: “If you want to go far, go together”. Justin Egan and Matt Ensero put that saying into action by partnering with Gregg Majewski, a franchising and restaurant guru, and Craveworthy Brands to take Wing it On! to the next level and help them illuminate possible blind spots while pursuing franchise opportunities.
3. The Importance of Messaging in Marketing: There are a ton of digital marketing options available. From people, to services, to platforms, there is no shortage of ways to get a message out. However, Justin Egan believes it is more important and more cost efficient to sharpen that message before presenting it across an audience.

Episode Links

• Visit Wing It On! Online
• Wing It On! Franchise Opportunities
• Connect with Justin Egan on LinkedIn
• Visit Josh Kopel Online
• Connect with Josh Kopel on LinkedIn
• More from Full Comp Podcast

ABOUT JUSTIN EGAN (@wingiton):

As an experienced Marketing Executive and Co-founder of Wing It On!, Justin Egan has established a reputation as a highly regarded creative collaborator. His passion lies in working with other visionaries to achieve relevant outcomes devoid of ego. Serving as the Vice President of Marketing for Craveworthy Brands, Egan is tasked with initiatives essential for company launches in various departments, including Franchise Development, Branding, Business Development, and Investor Relations. Egan is the marketing genius mind behind the “Chicken Like a Champ!” brand strategy.

ABOUT CRAVEWORTHY MEDIA:

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands. Craveworthy Media is Majewski’s gift back to the industry that has given him so much. The goal of Craveworthy is to inspire the up and coming industry leaders by providing important information, stories, and insights from titans past and present.

Connect with Craveworthy

• Follow Gregg Majewski on Instagram
• Follow Craveworthy Brands on Instagram
• Visit Craveworthy Online
• Connect with Gregg Majewski on LinkedIn
• CRAVEWORTHY FRANCHISING
• CRAVEWORTHY BRANDS
• INVEST IN CRAVEWORTHY

Connect with Room for Seconds

• Subscribe on YouTube
• Subscribe on Spotify
• Subscribe on Apple Podcasts
• View Past Episodes on Craveworthy Website

NOMINATE A GUEST — Do you know someone who would be great on this show? Let us know by emailing us EMAIL or sending a DM on social media @craveworthybrands

***

Produced by Cali BBQ Media

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“Every business needs to be a media company”

In this episode of Rooms for Seconds, Gregg Majewski sits down with Zack Fishman, Chief Growth Officer of Fishman PR, to discuss the shifting landscape of public relations, the rise of business influencers, and the secrets to building a cult brand. Zack shares insights on how brands can stand out in today's crowded market, emphasizing the importance of authenticity, social media, and content-driven strategies. Whether you're in the restaurant industry or looking to grow your business, this episode offers invaluable advice on creating a brand that resonates with both consumers and investors. Tune in to discover how you can elevate your brand and become the next big thing!

Key Takeaways

1. PR and Media Evolution: Zack Fishman explains how PR has moved from traditional methods to a multi-channel approach involving social media, podcasts, and thought leadership to engage consumers more effectively.
2. Authenticity in Branding: Successful brands are those that stay true to their core values and display authenticity, which builds consumer trust and loyalty.
3. Rise of Business Influencers: Zack highlights the growing influence of business figures on platforms like podcasts and social media, which are increasingly shaping brand perception and investment decisions.

Episode Links:

• Visit Fishman PR Website
• Follow Fishman PR on X
• Follow Fishman PR on Facebook
• Subscribe to Fishman PR on YouTube
• Connect with Fishman PR on LinkedIn
• Connect with Zack Fishman on LinkedIn

About Zack Fishman

Since joining Fishman PR in 2019, Zack has been the face of Fishman PR’s business development efforts by leading the sales process, speaking at industry conferences and co-hosting his podcast, Modrn Business. Additionally, Zack is key contact for vendor relationships through Franchise Supplier Network, a supplier consultancy he is a partner in.

About Gregg Majewski

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.

Connect with Gregg

• Follow Gregg on Instagram
• Follow Gregg on TikTok
• Follow Gregg on X (Twitter)
• Follow Gregg on Threads
• Connect with Gregg on LinkedIn

Connect with Craveworthy

• Follow Craveworthy Brands Instagram
• Visit Craveworthy Website
• Learn About Franchise Opportunities with Craveworthy
• Checkout the Craveworthy Portfolio of Brands
• Discover Investment Opportunities with Craveworthy
• Sign up to Receive Updates from Craveworthy

Connect with Room for Seconds

• Subscribe on YouTube
• Subscribe on Spotify
• Subscribe on Apple Podcasts
• View Past Episodes on Craveworthy Website

Nominate a Guest

Do you know someone who would be great on this show? Let us know by emailing us EMAIL or sending a DM on social media @craveworthybrands

Room for Seconds is produced and published by Cali BBQ Media on behalf of Craveworthy Brands

Jennifer Bell, CMO of Lettuce Entertain You, brings her extensive marketing expertise to the Room For Seconds podcast, hosted by Craveworthy Brands CEO Gregg Majewski. Jennifer shares her journey of leading marketing efforts for an expansive portfolio of restaurants across the U.S., discussing how her team tackles everything from loyalty programs to digital customer engagement. With over 25 years at Lettuce Entertain You, Jennifer offers deep insights into how the company continually adapts to meet evolving customer needs through innovative solutions.

Key Takeaways

1. Adapting a Loyalty Program for Modern Customers - Jennifer Bell modernized Lettuce Entertain You's loyalty program by creating the Lettuce Eats app, making sign-up easier and engaging younger, tech-savvy consumers through digital solutions.
2. Enhancing the Customer Experience with Technology - Jennifer highlighted how Lettuce Entertain You enhanced customer convenience by integrating loyalty features like earning points, easy reordering, and better tracking, differentiating themselves from other brands using third-party platforms.
3. The Future of Loyalty Programs Won’t Include Apps - Jennifer Bell predicts loyalty programs will move away from app dependency, especially for Gen Z, who prefer SMS communication. She emphasizes the importance of understanding customer demographics to create personalized, convenient loyalty experiences.

Episode Links

• Visit Lettuce Entertain You Website
• Follow Lettuce Entertain You on Instagram
• Follow Lettuce Entertain You on Facebook
• Follow Lettuce Entertain You on Tik Tok
• Connect with Jennifer Bell on LinkedIn

About Jennifer Bell

Jennifer Bell is the CMO at Lettuce Entertain You Restaurants. Jennifer's contributions have been instrumental in the remarkable growth of our marketing department, both at the store and corporate levels. As a visionary leader, she skillfully oversees and manages all aspects of marketing, including PR, the highly successful Frequent Diner loyalty program, gift cards, data insights, digital and email marketing, social media, web, and graphic design.

Jennifer's journey with Lettuce Entertain You Restaurants started over 25 years ago when she began as a server at Maggiano's. Armed with a Mass Communications degree from Winona State University, through dedication and hard work, she quickly advanced through the ranks within the marketing department, showcasing her talents and passion for the restaurant industry.

Not only does she have a deep passion and a strong knowledge of the restaurant industry, but she has also been a thought leader and mentor in the marketing department, growing a strong team of creative thinkers. One of Jennifer's most remarkable achievements has been in bridging technology and marketing to elevate the guest experience. She takes pride in upholding Lettuce's reputation, fostering customer loyalty, and expanding our digital footprint. Jennifer's hunger for personal growth is evident as she continuously seeks knowledge and learning opportunities. Recently, she completed two Executive Education courses at Kellogg, delving into Crisis Public Relations and Digital Marketing Strategies.

Beyond her professional endeavors, Jennifer actively gives back to the community as a Board Member for Culinary Care, a non-profit organization with a noble mission of nourishing as many cancer recoveries as possible.

She resides in Evanston with her husband Mark, their son Gus, and their dog Rocky. Gardening, cooking, and dining out are among the delightful activities that bring joy to her everyday life.

About Gregg Majewski

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.

Connect with Gregg

• Follow Gregg on Instagram
• Follow Gregg on TikTok
• Follow Gregg on X (Twitter)
• Follow Gregg on Threads
• Connect with Gregg on LinkedIn

Connect with Craveworthy

• Follow Craveworthy Brands Instagram
• Visit Craveworthy Website
• Learn About Franchise Opportunities with Craveworthy
• Checkout the Craveworthy Portfolio of Brands
• Discover Investment Opportunities with Craveworthy
• Sign up to Receive Updates from Craveworthy

Connect with Room for Seconds

• Subscribe on YouTube
• Subscribe on Spotify
• Subscribe on Apple Podcasts
• View Past Episodes on Craveworthy Website

Nominate a Guest

Do you know someone who would be great on this show? Let us know by emailing us EMAIL or sending a DM on social media @craveworthybrands

Room for Seconds is produced and published by Cali BBQ Media on behalf of Craveworthy Brands

In her recent appearance on Rooms for Seconds, powered by Craveworthy Brands, Dr. Emily Williams Knight, President and CEO of the Texas Restaurant Association, engaged in a powerful conversation with Gregg Majewski on the current state and future of the restaurant industry. 

As a trailblazing figure, Dr. Knight shed light on pressing challenges, the importance of education, and the transformative leadership needed to propel the industry forward.

The Importance of Education and Advocacy

The pandemic was unprecedented and had some negative effects on the restaurant industry as a whole. However, according to Dr. Emily Williams Knight, there were some lessons that could be gleaned from that experience, including employers staying abreast of wage legislation and being able to educate employees while finding solutions to any problems that may arrive.

Supporting Women in Leadership

It’s no secret that staffing in the restaurant industry has been an issue as of late. For a variety of reasons, the restaurant industry appears to have become less appealing to those entering, and currently a part of, the workforce. Dr. Emily Williams Knight attributes that waning interest to 

Connecting with the Next Generation

For Dr. Emily Williams Knight, tapping into the next generation is extremely important to the lifeblood of the restaurant industry. Instead of a campaign, Williams Knight believes that connecting the youth with industry leaders, such as Gregg Majewski, would serve them well and spark interest in what a career in hospitality has to offer.

Episode Links:

• Visit the Texas Restaurant Association Website
• Follow Texas Restaurant Association on Instagram
• Subscribe to Texas Restaurant Association on YouTube
• Connect with Dr. Emily Williams Knight on LinkedIn

About Dr. Emily Williams Knight

Dr. Emily Williams Knight is the CEO of the Texas Restaurant Association, where she leads an industry of over 50,000 restaurants employing 1.3 million Texans. Since taking the role in 2019, she has been a key figure in navigating the restaurant industry through the COVID-19 pandemic, securing vital state and federal support. With over 20 years of leadership experience, including senior roles at Study Group, Kendall College, and Laureate, Dr. Knight is a recognized advocate for education, workforce development, and the restaurant and hospitality sectors. Her career spans global initiatives in culinary education and partnerships with government and industry to address workforce challenges.

About Gregg Majewski

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.

Connect with Gregg

• Follow Gregg on Instagram: www.instagram.com/greggmajewski
• Follow Gregg on TikTok: https://www.tiktok.com/@greggmajewski
• Follow Gregg on X (Twitter): https://x.com/Gregg_Majewski
• Follow Gregg on Threads: https://www.threads.net/@greggmajewski
• Connect with Gregg on LinkedIn: https://www.linkedin.com/in/greggmajewski/ 

Connect with Craveworthy

• Follow Craveworthy Brands Instagram: www.instagram.com/craveworthybrand
• Visit Craveworthy Website: https://www.craveworthybrands.com/
• Learn About Franchise Opportunities with Craveworthy: https://www.craveworthybrands.com/franchising
• Checkout the Craveworthy Portfolio of Brands: https://www.craveworthybrands.com/our-brands
• Discover Investment Opportunities with Craveworthy: https://invest.profitandsense.com/craveworthy-brands
• Sign up to Receive Updates from Craveworthy: https://www.craveworthybrands.com/contact-us

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Gregg Majewski’s interview with CEO of Bite Brandon Barton about the O’Neal Family Secret Menu, small chain essential investments, and AI in third party delivery.

Takeaways:

1. Bite Kiosk x Big Chicken: O’Neal Secret Family Menu - Brandon Barton and Bite pitched their kiosk idea to Josh Halpern at Big Chicken, true to the brand, Halpern was thinking bigger! The two have collaborated to launch the all new “O’Neal Secret Family Menu” that can only be found on the Bite Kiosk.
2. Initial Investments for Small Chain Restaurants - Restaurants operate on a number of systems. From a functioning POS to KDI systems, all are necessary to be successful, but Brandon Barton also believes that restaurants, specifically smaller ones, should take advantage of the entire scope of the digital landscape.
3. AI in Third Party Delivery - Brandon Barton is admittedly not the biggest fan of third Party Delivery options. However, he understands that there are companies that use AI more efficiently, and believes there is opportunity to transition third party guests into first party patrons. 

Episode Links:

• Visit Bite Website
• Connect with Brandon Barton on LinkedIn

ABOUT BRANDON BARTON

Brandon Barton is a seasoned entrepreneur in the hospitality tech industry, leveraging his extensive experience in operations with leading hospitality groups like USHG and Patina to drive innovation in early-stage tech solutions for restaurants. As the CEO of Bite, a premier digital ordering platform, Brandon has led the company to remarkable success, partnering with top QSR brands such as Chick-fil-A, Taco John's, and Fazoli’s. Bite’s mission to "Elevate Hospitality Everywhere" aligns perfectly with Brandon's own passion for enhancing the dining experience through technology.

Before his role at Bite, Brandon was one of the first employees at Resy, a pioneering restaurant reservation platform. During his tenure, he was instrumental in building and managing the company’s sales and operations teams for its initial three years, leading up to Resy’s acquisition by American Express in 2019. 

ABOUT GREGG MAJEWSKI:

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.

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Room for Seconds is produced and published by Cali BBQ Media on behalf of Craveworthy Brands

Interview between Gregg Majewski and Bob Norman about leading by example, the importance of training, and Jimmy John’s impact on his career

Takeaways:

1. Leadership by Example: What Makes Bob Norman a Great Franchise Operator - Bob Norman credits his success as an operator to the mentorship he received from Jimmy John Liautaud, emphasizing the importance of leading by example. He believes that you can only expect from others what you’ve demonstrated yourself, a principle he applies both in business and in his personal life. 
2. Training, Trust, and the Third Store - Bob Norman believes that as a company scales, operators will have to learn to trust others to run the various locations and embrace training so that new locations can hit the ground running and continue to increase knowledge in order to operate with sustained excellence.
3. Jimmy John’s Lasting Influence - Gregg Majewski and Bob Norm have a relationship that stretches back to their days within Jimmy Johns. Much like Gregg, Bob reveres Jimmy John's founder and reminisces happily about the times they shared. 

Connect with Gregg

• Follow Gregg on Instagram
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• Follow Gregg on X (Twitter)
• Follow Gregg on Threads
• Connect with Gregg on LinkedIn

Connect with Craveworthy

• Follow Craveworthy Brands Instagram
• Visit Craveworthy Website
• Learn About Franchise Opportunities with Craveworthy
• Checkout the Craveworthy Portfolio of Brands
• Discover Investment Opportunities with Craveworthy
• Sign up to Receive Updates from Craveworthy

Connect with Room for Seconds

• Subscribe on YouTube
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Nominate a Guest

Do you know someone who would be great on this show? Let us know by emailing us EMAIL or sending a DM on social media @craveworthybrands

Room for Seconds is produced and published by Cali BBQ Media on behalf of Craveworthy Brands