Each month, “Lochhead on Different” episodes will explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. A best-selling author, top podcaster, and former tech-industry CMO, Christopher Lochhead is a student of not only business and technology and marketing but also human nature, human folly, human genius, and very human joy.

Episode 6

In this episode, Chris and I discuss the role of Chief Growth Officer, a hybrid version of the CMO, the CIO, and the CDO. Chris wonders if it’s a stupid thing – or not. We also look at the fact that America is losing the AI war to China and Russia, and the lamestream media is not reporting on it. Chris also talks about how FaceApp, which projects you forward several years is – wait for it – created by Russia. And did you know that 23andMe uses your DNA for the benefit of the drug companies?

Later, the conversation turns to private equity. We discuss how and why “Value Extraction Engineers” are putting themselves first—as opposed to the founders, employees, and shareholders. Chris says, “If you lay down with dogs, don’t be surprised when you get fleas.”

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