Chiro Hustle

In this eye-opening episode of the Chiro Hustle Podcast, we sit down once again with Michael Coates, a nationally recognized authority on medical lien law, personal injury (PI), and lien recovery strategy. James Chester and Michael dive deep into the critical, often misunderstood realm of personal injury work for chiropractors. 

They cover why understanding lien law can be the key to financial freedom, the hidden pitfalls in typical PI contracts, and how to ethically dominate the PI space while staying protected and profitable. If you’re a chiropractor looking to maximize reimbursements, protect your practice, and serve more patients, this conversation is your wake-up call.

HIGHLIGHTS

● Michael explains why most lien agreements chiropractors are using are fundamentally flawed – and how that leaves you financially exposed.

● Discover the three most effective sources for getting more PI cases – and why attorneys are actually last on the list.

● Learn why California's auto insurance changes are doubling potential PI case value, and what that trend means for other states.

● Understand how the "art of storytelling documentation" can radically improve your PI case settlements.

● Get the game plan for converting injury patients into long-term wellness care clients.

● Michael predicts the next two years will bring more chiropractic progress than the last twenty, thanks to federal shifts and industry collaboration.

ABOUT MICHAEL COATES

Michael Coates is a California-licensed attorney, widely regarded as the country’s top lien and Letter of Protection (LOP) negotiator. Through his companies Personal Injury Made Easy and Personal Injury Billing Pros, he has helped providers recover millions and teaches chiropractors how to ethically win in the PI space.

FINAL TAKEAWAY 

Michael Coates isn’t just another attorney; he’s a strategic ally for chiropractors who want to do well while doing good. If you’ve ever felt burned by PI or overwhelmed by the legalese, this episode gives you both the clarity and the confidence to lean in.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

n this compelling episode of the Chiro Hustle Podcast, we sit down with Dr. Dustin Taylor, a second-generation chiropractor, mentor, and thought leader on a mission to empower the profession and the public alike. 

From growing up immersed in chiropractic to now championing medical freedom through the MAHA Movement (Make America Healthy Again), Dr. Dustin brings a powerful mix of legacy, conviction, and strategy to the table. In this episode, we unpack why marketing isn't sleazy, why now is the time to speak up, and how young docs can build a practice that actually aligns with their values.

HIGHLIGHTS

● Dr. Dustin emphasizes how failure isn't failure at all, it's feedback. This mindset shift is critical for every chiropractor building their future.

● Discover how CBP (Chiropractic BioPhysics) changed the trajectory of his practice, after a pivotal moment with a patient.

● Why BJ Palmer’s statement “I will sell chiropractic” is more relevant than ever in a world saturated with mixed messages.

● Hear about the personal influences that shaped Dr. Dustin's mission: his father, Dr. Deed Harrison, and Billy DeMoss.

● The importance of finding your unique voice and ideal audience, especially for new grads stepping into a competitive market.

● Why the next four years may be the most pivotal in chiropractic’s 130-year history.

● Dr. Dustin makes a compelling case for chiropractors to become bold, polarizing messengers in their own communities; not for shock value, but to awaken believers.

ABOUT DR. DUSTIN TAYLOR DC 

Dr. Dustin Taylor, DC, is a second-generation chiropractor who runs two successful practices in Arkansas. He mentors chiropractors on how to grow purpose-driven, profitable practices by leveraging the internet, modern marketing, and mission-driven messaging.

CLOSING THOUGHT 

"Marketing is being all of who you are." If you're bottling up your message, the people who need it most will never hear it. Now is the time to speak truth, share your story, and help Make America Healthy Again.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING ROBERTO MONACO

In episode 707 of the Chiro Hustle Podcast, we sit down with renowned communication coach Roberto Monaco, founder of The Chiro Speaking Company. This isn't just another interview about chiropractic, but a dynamic conversation that uncovers the transformative power of public speaking for chiropractors.

From compelling miracle stories to powerful tips on growing your practice through effective communication, Roberto shares how mastering your message is the key to unlocking your full impact. If you're a chiropractor who wants to serve more, speak better, and inspire deeper, this episode will speak directly to you.

HIGHLIGHTS

●     Discover why chiropractors must go beyond "innate will speak" and start preparing to influence.

●     Learn about the two essential types of talks every chiropractor should master.

●     Hear Roberto’s emotional personal story of how chiropractic changed his family's life forever.

●     Find out how one internal workshop can lead to 40 new opportunities to speak and serve.

●     Understand the difference between informing and transforming with your talks.

●     Explore how being seen as a subject matter expert starts with the right story.

●     "Don’t speak to inform, speak to transform."

ABOUT ROBERTO MONACO

Roberto Monaco, founder of The Chiro Speaking Company, is one of the most respected communication coaches in chiropractic. Known for transforming reluctant speakers into confident leaders, Roberto is based in South Carolina and teaches chiropractors how to harness their voice to grow practices and communities alike.

FINAL TAKEAWAY

Roberto Monaco doesn’t just teach speaking, he teaches transformation. If you want to expand your reach, impact your community, and turn your message into momentum, this episode is for you.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING DR COREY NEILL DC

In Episode 706 of the Chiro Hustle Podcast, James Chester sits down with Dr Corey Neill DC, a passionate chiropractor out of Tuscaloosa, Alabama. This episode dives deep into pediatric and family care, objective measures in neurology, and how the pandemic may have influenced early development in kids. From cranial adjustments to primitive reflex integration, Dr Neill shares insights every principled chiropractor should hear.

HIGHLIGHTS

●     Dr Neill treats patients from 8 days to 80 years old, but his heart is especially in pediatric care.

●     He brings clarity to how the nervous system affects digestion, development, sleep, and behavior in children.

●     The episode exposes the neurological toll of the pandemic on newborns and infants.

●     Dr Neill discusses how retained primitive reflexes affect movement, stress, and behavior, and how chiropractic adjustments can help integrate them.

●     Craniopathy, SOT, and Sourcey are core elements of his technique and teaching philosophy.

●     He shares the inspiring story of "Big George," a miracle case where consistent chiropractic care helped a baby avoid brain surgery.

ABOUT DR COREY NEILL DC

Dr Corey Neill DC is based in Tuscaloosa, Alabama, and specializes in pediatric and family chiropractic care. A Certified Craniopath and VP of Marketing for SORSI, he blends technique with heart to support neurodevelopment from birth onward.

CLOSING THOUGHT

"When you remove interference, the body doesn't just heal, it thrives."

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Dr. Valerie Vincent DC joins us on Episode 705 of the Chiro Hustle Podcast, bringing an inspiring journey that began with a business and marketing degree and evolved into a thriving chiropractic career. In this episode, Dr. Val shares how a cold sales call led to her first adjustment and eventually transformed her path forever.

We dive into conversations on medical freedom, maternal health, mentorship, and how chiropractic became the heart of her personal and professional life. If you’re looking for a story filled with passion, purpose, and transformation, this is one you won’t want to miss.

Highlights

●      Dr. Val shares how a sales job selling payroll services led her directly to her first chiropractic adjustment

●      A powerful testimonial about overcoming chronic headaches that began at age four

●      How chiropractic changed her perspective on birth, motherhood, and wellness

●      Why she waited 8 years after her first adjustment to begin chiropractic school, and how that time was essential to her path

●      Her miracle moment adjusting her daughter during an asthma attack

●      Advice for students: Lean into what resonates with you, and let passion guide your technique focus

●      The importance of touching patients, listening first, and truly being present

About Dr. Valerie Vincent DC

Dr. Valerie Vincent DC is a practicing chiropractor in Encinitas, California. With a background in Business Administration and Marketing, she brings a unique blend of business savvy and heartfelt patient care to her community. Her focus includes women’s health, pregnancy care, and family wellness.

Closing Thought

Chiropractic isn't just a profession, it’s a calling. And for Dr. Val, that calling is rooted in service, freedom, and personal transformation. Her story reminds us all that healing can happen when we choose to listen, lead, and live with purpose.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

In Episode 704 of the Chiro Hustle Podcast, host James Chester welcomes Bharon Hoag, Executive Director of OneChiropractic, for a deeply energizing and truth-filled conversation. With nearly 30 years in the chiropractic profession and a reputation for challenging the status quo, Bharon brings insights that every chiropractor needs to hear.

In this episode, he opens up about launching "The State of Chiropractic" podcast, creating powerful legal defense strategies for DCs worldwide, and why organizing as a profession is the key to ensuring the future of chiropractic.

HIGHLIGHTS

●     Bharon shares how podcasting became his medium to shine a light on the warriors of chiropractic working behind the scenes.

●     Reveals the untold story of how OneChiropractic became the "Navy SEALs" of chiropractic defense.

●     Offers a powerful call-to-action to unify the profession through numbers, not just dollars.

●     Shares the real reason why most state associations are underpowered (and what YOU can do about it).

●     Talks about the future of the profession, why NOW is the moment for chiropractic to step up.

●     Inspires chiropractors to stop blaming and start building, one state, one story at a time.

●     Highlights the mindset shift from entitlement to ownership within the profession.

ABOUT BHARON HOAG

Bharon Hoag, Executive Director of OneChiropractic, is a longtime advocate and strategist for the chiropractic profession. Having managed clinics, consulted with over 1,000 practices, and led the Ohio State Chiropractic Association through a record-breaking turnaround, Bharon is now focused on protecting the rights of practicing chiropractors on a global scale.

FINAL TAKEAWAY

"Fall back in love with this profession. If you can’t find your light, call me. I’ll help you find it again."

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

In this episode of the Chiro Hustle Podcast, James Chester reconnects with Dan McCoy, President of Micro Enterprises LLC and Founder of Chiropractor Computer Support | Chiropractor Subluxation Technology. Dan is a leading advocate for chiropractic cybersecurity and technology integration.

This insightful conversation unpacks real risks threatening the modern chiropractic practice and how to avoid costly mistakes. From data breaches and spam traps to ill-advised EHR transitions, Dan walks us through the minefield so you don’t have to step on it. If freedom of speech and medical freedom are important to you, this episode is essential listening.

Highlights

●      Why chiropractors must treat technology like a spinal adjustment: proactive, precise, and protective.

●      The #1 mistake clinics make with EHR vendors (and how it cost one DC $130,000).

●      Why switching EHRs is not a quick fix and often creates more harm than help.

●      Dan's 3P Model: Protection, Productivity, Profitability a roadmap for tech-integrated success.

●      A brutal truth: "Chiropractic does not sell itself." You have to communicate the value.

●      How to vet your vendors to avoid regulatory landmines.

●      Why technology is a tool for mission, not a distraction from it.

About Dan McCoy

Dan McCoy, President of Micro Enterprises LLC, is a pioneering tech expert exclusively serving chiropractors across the country. With a unique emphasis on cybersecurity, Dan empowers doctors to protect their practices, grow their profits, and improve patient outcomes through smart technology. He's also a family man, a bass guitarist, an airplane pilot, and a long-time friend of the profession.

Final Takeaway

Technology should serve your mission, not sabotage it. Build systems that support your purpose and vendors who truly have your back. If you want to protect your practice and expand your impact, this episode is your wake-up call.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING LISA ENGLE

In this powerful episode of the Chiro Hustle Podcast, host James Chester reconnects with Lisa Engle, a passionate advocate and 35-year veteran of chiropractic service. Lisa returns to the show with a new mission: to elevate the chiropractic experience for doctors, CAs, and patients through her self-published book, Your Guide to Creating the Ultimate Chiropractic Experience.

In this conversation, she shares deep insight into how every person in the practice plays a vital role in delivering care that sticks and why now is the time for more advocacy, collaboration, and authenticity within chiropractic.

HIGHLIGHTS

Lisa shares her journey from chiropractic assistant to community leader and coach, supporting doctors and staff through OptiMOM and her writing.

●      Her new book encourages DCs and their teams to create practice experiences that align with their authentic expression and keep both staff and patients engaged.

●      Powerful reminder that CAs can be the reason patients return, through genuine, human connections and advocacy.

●      Strong call for chiropractic students to seek mentorship and real-world experience early to find their authentic voice in practice.

●      A vision of the future: greater collaboration, expanded awareness, and chiropractic playing a vital role in global health restoration.

●      Lisa opens up about being a non-DC in a principled profession and how that unique perspective drives her to advocate even harder for chiropractic values.

●      The profession must capitalize on the current cultural shift toward health freedom, community-first care, and natural healing modalities.

ABOUT LISA

Lisa Engle, Author & Chiropractic Advocate

Based in Atlanta, GA, Lisa has been deeply involved in chiropractic for 35+ years. A coach, author, and speaker, she is the creator of OptiMOM Coaching and the book Your Guide to Creating the Ultimate Chiropractic Experience. Lisa is widely known for empowering chiropractic teams and helping practices build authentic, sustainable environments.

CLOSING THOUGHT

Creating a powerful chiropractic practice isn’t just about adjusting spines. It’s about adjusting experience. Lisa Engle invites chiropractors to elevate every point of contact in their practice by infusing it with intention, authenticity, and connection.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING DR LAURYN BRUNCLIK DC

In this episode of the Chiro Hustle Podcast, host Jim Chester welcomes the dynamic and ever-authentic Dr. Lauryn Brunclik DC, founder of the She Slays the Day podcast and creator of the Multipassionate Chiropreneur program.

They dive into real conversations about entrepreneurship, personal evolution, financial transparency, and the intersection of chiropractic and creativity. If you think podcasting and business development are unrelated, think again. Dr. Lauryn breaks it all down in a refreshingly honest and sometimes hilarious way.

HIGHLIGHTS

●      Dr. Lauryn shares the origin story of how she chose chiropractic at age 12.

●      The sobering realization that chiropractic is not universally loved, and why she almost dropped out of school.

●      She gets vulnerable about the burnout chiropractors face, especially women trying to balance career and family.

●      A fiery discussion about financial instability in chiropractic and why the profession must start facing these conversations head-on.

●      The powerful message behind her Multipassionate Chiropreneur program and why it’s more than just learning how to create a course.

●      A simple elbow adjustment story that reveals the miraculous efficiency of chiropractic care.

●      The candid truth about how podcasting became her gateway to creative freedom and a bigger impact.

ABOUT DR LAURYN BRUNCLIK DC

Dr. Lauryn Brunclik DC is a practicing chiropractor, podcast host, and creator of the She Slays the Day community. Based in the Midwest, she has inspired thousands of chiropractors with her humor, honesty, and no-nonsense approach to business and life.

CLOSING THOUGHT

You don't have to choose between purpose and profit. Dr. Lauryn's story proves that you can do both, as long as you're willing to think differently, speak freely, and take bold action.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING PHIL GOLINSKY DC

In this milestone 700th episode of the Chiro Hustle Podcast, James Chester reconnects with Dr. Philip Golinsky; CEO of RxWellness Spine & Health for a wide-ranging, powerful conversation that every chiropractor needs to hear.

With seven clinics and a $12 million organization under his belt, Dr. Phil reveals what it really takes to scale a practice, develop principled chiropractors, and stay ahead of the cultural curve in healthcare. From corporate wellness to chiropractic politics to cultivating the next generation of docs, this episode blends bold truth with timeless strategy.

https://chirohustle.com/chiropractic-business-making-impacts-with-dr-phil-golinsky-dc-chiro-hustle-podcast-700/

HIGHLIGHTS

●      Dr. Phil shares how he grew RxWellness into a $12 million, multi-clinic practice, earning a spot on the Inc. 5000 in both 2023 and 2024.

●      Learn how he's mentored over 500 chiropractors and what his rigorous internal training process looks like.

●      Why only 10% of DCs who apply get hired at RxWellness.

●      A candid breakdown of why chiropractic colleges are failing future docs and what must change.

●      Insight into his monthly "hot seat" training sessions and why clarity of communication is the cornerstone of trust.

●      How RFK Jr.'s appointment to HHS and the shifting cultural pendulum are creating huge opportunities for natural healthcare.

●      Why state-level political involvement is the key to protecting medical freedom and chiropractic autonomy.

ABOUT DR. PHILIP GOLINSKY, DC

Dr. Philip Golinsky, DC, Founder & CEO of RxWellness Spine & Health. With more than 25 years of experience and over 250,000 patients served, he leads one of the fastest-growing chiropractic organizations in the U.S.

DIVING INTO...

Corporate Wellness and Cultural Momentum

Dr. Phil shares how his wife’s former work with Pfizer and AstraZeneca helped them foresee the rising demand for natural healthcare. Years before the pandemic, Big Pharma insiders already anticipated the cultural shift and now, with RFK Jr. in a major HHS role, the opportunity for chiropractic to lead is bigger than ever.

Building an Elite Chiropractic Team

With 28 doctors on staff, Dr. Phil details why RxWellness only hires the top 10% of applicants. His process includes 6-week intensive training, 500+ reps per technique, and monthly evaluations under pressure. Associates aren’t just onboarded, they’re transformed. As he says, "You should be paying me for what I’m going to give you in six weeks."

Protecting the Profession at the Political Level

Dr. Phil unpacks how he grew his state association by 140% through sheer hustle and outreach. He underscores the power of local political involvement, emphasizing that winning votes often come down to a few dozen supporters.

"State-level laws shape your practice far more than national ones," he says. Strategic relationships with future governors and legislators are how we future-proof chiropractic.

Fixing the Chiropractic Education Crisis

Dr. Phil doesn’t hold back on his critique of chiropractic education today. He points to the decline in hands-on experience, passion, and technique wars that once shaped elite chiropractors.

He challenges the profession to return to fundamentals, citing Reggie Gold, Arno Burnier, and Fred Barge as essential voices for any DC looking to reclaim the profession's soul.

CLOSING THOUGHT

If chiropractors are to lead the health revolution, they must train harder, speak louder, and reconnect with the very reasons they got into this profession.

As Dr. Phil reminds us, "You might be the one who gives a life-changing adjustment that defines chiropractic for someone forever. So make it count."

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropract