Listeners, we're back this week with Aurora Archer. 

An Afro-Latina, Aurora draws on over 25 years of experience leading success in four distinct industries: retail, technology, health & wellness, content publishing & media. She’s built a reputation as a catalyst leader and strategic thinker. Her mission is mighty in execution but simple in philosophy: create a new normal where everyone, of all identities, thrives to their fullest potential and our world includes narratives and solutions that serve all of us. It’s this tenacity — fueled by a love for technology, marketing strategy, and DEI — that led to her company, The Opt-In™.

During this episode we talked about:

• 02:51 - Growing up in San Antonio with a multicultural upbringing
• 04:38 -Lucky to live in between worlds
• 05:54 - There was an incredible love
• 11:48 - Extremely sensitive to hierarchy
• 13:51 - Pivotal moments that changed her life
• 14:01 - Growing up across borders
• 16:16 - Creating a radical different life
• 27:00 - The product of domestics
• 28:59 - Convert in superpower
• 35:11 - Earn the right to be chosen
• 38:00 - Where she gets the strength
• 41:47 - Her entrepreneurship journey

 
This episode is brought to you by Cox.com and Gold Peak
 
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