In this eye-opening episode, we explore the challenges of a logging business in a male-dominated industry, the secrets of choosing the perfect firewood, and how social media revolutionised a 40-year-old family enterprise.

Georgia shares her journey from biochemistry graduate to social media sensation in the forestry industry. Learn about the intricacies of moisture content regulations, the surprising questions customers ask about logs, and how Georgia's marketing background helped modernise her family's business. Her unique perspective offers valuable insights for anyone considering a career change or looking to innovate in traditional trades.

From battling stereotypes to mastering heavy machinery, Georgia's story is one of determination and adaptability. She discusses the importance of work experience, the future of sustainable energy, and how social media has opened doors for collaborations with major industry players. Her success proves that there's more to logging than meets the eye.

Guest this week:

Georgia @georgiagoeslogging

Hosts:

Al @alexinsley

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