One does not simply print water-based in New Zealand, but Chris & Jon aren’t afraid of a challenge. With nothing but love for their craft in their hearts, these two Kiwis started as modest hometown printers, and journeyed their way to becoming heads of an international printing operation. Topics of discussion include: international shop visits, importing their inks, how water-based printing helped differentiate themselves from their competition, landing their first client, organic growth, small town living, elevated packaging, custom socks, promo products, working with international manufacturers, developing tech and fulfillment capabilities, company culture, employee benefits, business coaches, specializing staff roles, expanding into Australia, and a most unfortunate courier disaster.