How many times have you heard the phrase: "content is king?"

 

While content is important, how important is it really when compared with the strategy behind it? Chris Killen is the Global Marketing Manager at Bell Helmets, and in this episode shares his perspective on the phrase 'content is king.' 

 

From the episode:

 

"Content is king if it has a strategy...one without the other is a waste of time"

 

"You're almost set up to fail as a business or brand, they [social media giants] don't want you to get as many organic views as you should because they want you to spend money."

 

"The strategy has changed because the social media platforms and landscape in which we advertise changes so drastically. The way to stay ahead of it is to always be doing it."

 

Follow Chris and Bell Helmets:

@christopherikillen

@bell_powersports.

 

Produced by:

Port Side Productions

@backcountrymarketing

@portsideproductions

"