In this episode of The Ganjapreneur Podcast, host TG Branfalt sits down with Christie and William Ashabranner, the husband-and-wife duo behind The Herb Cave, a licensed cannabis dispensary in Plattsburgh, New York. Built on values of inclusivity, kindness, and education, The Herb Cave stands out not only for its product selection and interior design, but for its genuine community connection and emphasis on customer experience.

In this interview, Christie and William share the trials of opening a cannabis shop in a hesitant real estate market, how word-of-mouth and staff culture fueled their early success, and why they’re building a space that goes beyond retail with events, metaphysical offerings, and plans for an eventual on-site consumption lounge. They also reflect on legacy roots, regulatory frustrations, and what it takes to earn a customer’s trust in a legal market.