Today, we're diving into your Christmas product strategy for 2024. I'll guide you through analyzing last year's sales data, identifying 'hero' products, planning your product range, setting your launch date, and making accurate sales projections. 

Whether you have years of Christmas sales data or are gearing up for your first holiday season, this episode will help you prepare effectively. 

[00:00] How to Find Your Perfect Christmas Inventory

[00:53] Overview of Christmas Product Strategy

[02:54] Analyzing Past Performance

[04:15] Identifying Hero Products

[07:17] Planning Your Product Range with a Focus on Gift Giving

[08:22] Deciding on Holiday Launch Dates

[12:15] Deciding which is worse, to have too much of this item or not enough?

[15:34] Final Preparations and Conclusion

Links:

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

Related Episodes in this series:

205: Christmas in July: Thriving Through the Christmas Season with Mike Cole https://www.resilientretailclub.com/podcast-episode/christmas-in-july-thriving-through-the-christmas-season-with-mike-cole/

204: Christmas in July: Why Now is the Time to Plan Your Christmas Strategy https://www.resilientretailclub.com/podcast-episode/why-now-is-the-time-to-plan-your-christmas-strategy/

Mentioned in this episode:

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