In this episode of the Add 10 Gallons Concrete Podcast, Joey interviews Jennifer Manatt, assistant program director for the Concrete Industry Management Program at South Dakota State University. They discuss Jennifer's background and the growth of the CIM program, emphasizing the need to market the concrete industry to attract new talent.

Jennifer highlights the importance of changing public perceptions, engaging with the next generation, and showcasing diverse career opportunities within concrete management. They also explore recruitment strategies, the significance of education, and the need to upskill employees to retain talent. 

The discussion touches on the interests of post-COVID students, the value of internships, and leveraging employee networks for recruitment. Finally, they encourage students to connect with the Concrete Management Program at South Dakota State University.