Episode 21: Lance Simpson | CINC Office Hours Real Estate Podcast
Recorded September 9, 2026
In Episode 21 of the CINC Office Hours Real Estate Podcast, hosts Harry Kierbow, Dan Lott, and James Terry welcome back Lance Simpson, founder of CINC University (CINCU) and one of the most respected trainers in the real estate technology and lead conversion space. Lance Simpson is known throughout the industry for helping agents, teams, and brokers create scalable systems that turn more leads into appointments, clients, and closings.
This episode focuses on the habits, workflows, and database strategies that help top-producing real estate professionals maximize opportunities already inside their CRM. From lead follow-up and database engagement to automation and agent accountability, Lance shares actionable advice designed to help agents improve consistency, increase conversion rates, and build a more predictable business.
Whether you're a solo agent, team leader, ISA manager, or brokerage owner, this episode offers practical ideas that can be implemented immediately to improve performance in today's competitive housing market.
Key Takeaways
✅ Your database is often your biggest untapped source of business.
✅ Consistent follow-up outperforms one-time marketing campaigns.
✅ CRM success depends on agent adoption and accountability.
✅ Automation should enhance personal communication, not replace it.
✅ Simple systems executed consistently outperform complicated processes.
✅ Long-term nurture strategies help agents capture future business that competitors miss.
What You'll Learn
- How top agents create consistent lead follow-up habits
- Database management strategies that generate more opportunities
- Ways to improve CRM adoption and daily usage
- The importance of speed-to-lead and long-term nurture campaigns
- Building scalable systems that support team growth
- Creating accountability without micromanagement
- Leveraging automation to increase agent productivity
- Turning dormant leads into active conversations
- Best practices for converting internet leads into appointments
- How technology can support stronger client relationships
Key Takeaways
✅ Your database is often your biggest untapped source of business.
✅ Consistent follow-up outperforms one-time marketing campaigns.
✅ CRM success depends on agent adoption and accountability.
✅ Automation should enhance personal communication, not replace it.
✅ Simple systems executed consistently outperform complicated processes.
✅ Long-term nurture strategies help agents capture future business that competitors miss.
Who Should Listen?
- Real Estate Agents
- Team Leaders
- Brokers & Brokerage Owners
- ISA Teams
- Real Estate Operations Managers
- Real Estate Marketers
- CINC CRM Users
- Growth-Focused Real Estate Professionals
- Agents Looking to Improve Lead Conversion
- Teams Focused on Scaling Production
The Bottom Line - Why Agents Should Listen
Lance Simpson has spent years helping thousands of agents and teams implement proven systems that drive measurable results. His approach focuses on practical execution, accountability, and maximizing opportunities already within an agent's database, making this episode especially valuable for real estate professionals looking to improve conversion rates and grow their business efficiently.
Register for next month's CINC Office Hours LiveCast: https://www.cinccommunity.com/registerforwebinars
Learn more about CINC: https://www.cincpro.com/request-a-demo
Let's Connect!
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Instagram: https://www.instagram.com/cincpro/
LinkedIn: https://www.linkedin.com/company/cincpro/
Have questions about CINC, real estate leads, or scaling your business? Drop them in the comments or join our next CINC Office Hours session live!
